What is a hotel art fair?

In recent years, a new exhibition model has become popular all over the world. It is integrated into people’s lives in the form of home and the enjoyment of beauty. It is not only an inevitable progress of traditional exhibitions, but also the spirit of artistic life. The pillar is the hotel-based art fair, which is now well-known and recognized by many countries, and its popularity is much higher than the traditional exhibition model.

Shenzhen City Art Expo site

After holding this kind of exhibition for three times, the Shenzhen City Art Expo Organizing Committee launched a survey on relevant activities to the public through the WeChat public platform. Judging from the statistics, many people in China have a vague concept of hotel-based art fairs and have little understanding of them. However, 90% of the respondents expressed that they were very interested in this new and unique exhibition format and were very willing to participate. Among them, the Hotel Art Expo is full of "home" atmosphere, beautiful senses, unique guest room display, private and elegant, exquisite and unique, relaxed and enjoyable features that most attract the audience.

So, what exactly is a hotel art fair? As the name suggests, the Hotel Art Expo is a new art exhibition format that relies on hotel rooms to place exquisite and high-taste artworks in hotel rooms. It advocates the concept of "integrating art into life and letting art change life." The artworks placed in hotel rooms are mainly close to people's home life, with various styles, all-inclusive and complete specifications, including Chinese and Western paintings, sculptures, photography, designs, ornaments and other medium and small-sized art works. Meet the needs and choices of all types of people and meet the visual and spiritual enjoyment of modern people. Compared with the traditional exhibition model, hotel-based art fairs are more favored by the art circle. It makes art more practical and closer to life. Its greatest benefit is that it allows audiences and buyers to have an immersive experience, making it Get truly close to art and experience art in the atmosphere of home.

In order to let more people know about the hotel art fair, we have specially compiled relevant information.

The development of hotel art fairs

The concept of hotel art fairs can be traced back to the 1994 Grammy International Art Fair in New York. At that time, the "First Grammy International Art Fair" was initiated by Colin De Land, Pat Hearn, Matthew Marks and Paul Morris, and was held at the Grammy West Hotel in Manhattan. The founders planned and transformed more than 40 hotel rooms into temporary art exhibition spaces. Their original intention of organizing the exhibition was to use these hotel rooms, which are just like daily life spaces, to display various works of art and create a place where guests can imagine the situation of the works. It is an effective platform, rather than being restricted to browsing art in the typical traditional white-walled exhibition hall space.

After the success of the Grammy West Hotel, the exhibition location was moved to the Chateau Marmont Hotel, which lasted until 1998. In 1999, it was moved to a new location (the location of the Armory Show of the New York 69th Regiment that shocked the world in 1913) and was renamed the Armory Show. Since then, it has continued to develop, expand, and relocate.

Thompson Miami Beach Hotel

This move has an important leading role in the development of other wealthy cities in the United States, such as the Miami Hotel Art Fair, which has been popular for many years. Of course, in addition to the United States, Japan, South Korea, and Taiwan are all pioneers in hotel art fairs, and other places are rushing to imitate them. Japanese contemporary art after 1945 has been shining brightly under the spotlight of the market and academia. "ART OSAKA" is a hotel-style art fair that emerged in Japan in 2002 and has been held for 14 times so far. Every year, well-known galleries and art institutions from dozens of countries participate in the exhibition with their works by internationally renowned artists and emerging young artists. Each hotel room was temporarily transformed into a gorgeous gallery space, and each exhibitor carefully arranged their art works based on their unique artistic aesthetic standards and combined with the environment of the hotel room.

The exhibits are rich and all-encompassing. New and old collectors are invited to the site for exchanges and transactions. Art lovers can visit the various rooms and choose and buy their favorite works of art. At the same time, they can also communicate face-to-face with the artists present. Art Be truly intimate with life. The Japanese hotel art fair market has been operating for decades and has relatively rich and mature experience. Therefore, it has gradually become a model for new hotel art fairs in various regions of Asia to learn from.

1883 Spring Art Fair

With the rapid expansion of hotel-based art fairs, which have been enthusiastically pursued and recognized by the industry, hotel art fairs have also emerged in Australia. The first "1883 Spring Art Fair" in 2014 was held at The Hotel Windsor, Melbourne's oldest hotel. It not only inherits many characteristics of the Grammy Hotel Art Fair in New York, but also takes advantage of its unique environmental advantages. Every year, many outstanding contemporary works from Australia, New Zealand and different regions are displayed in the hotel rooms.

Bank Art Fair

As one of the "Four Asian Tigers", Singapore is undoubtedly the country with the greatest development potential in the art investment market. Most Singaporeans are very interested in art, and almost everyone likes to add different types of art to their homes. In 2014, the second "Bank Art Fair" was held at the Pan Pacific Hotel, a five-star luxury hotel in Singapore. More than 50 galleries were invited to participate in the exhibition. Each exhibitor occupied an independent exhibition hall, making full use of the hotel. The venue atmosphere and environmental advantages are carefully arranged to display their own unique styles of art works. Their purpose is to support future emerging artists and at the same time to promote the prosperity and development of the Singapore art market. Its main purpose is to cultivate more exclusive and accessible art works, which can be displayed in hotel rooms to get the best visual experience. According to a survey, the price of art works sold during the "Bank Art Fair" is generally between $1,000 and $3,000. The low-cost, high-quality aesthetic consumption attracts many art lovers. In addition, Pan Pacific Hotel is strategically located, close to the Singapore shopping mall, and has a large number of people every day, allowing them to win at least 30,000 visitors every year.

Bank Art Fair

Compared with "Bank Art Fair", Singapore has earlier exhibitions, such as "Art Apart". It is not only a boutique hotel art fair, but also an international art fair. Its exhibition scope is not limited to any fixed country or fixed city. It aims to spread rapidly around the world. "Art Apart" was first held at the Conrad Singapore in January 2013, and then moved to London, England in October 2014. Due to the remarkable results held in Singapore from 2013 to 2014, the "Art Apart" plan will be launched again in New York City in 2017. In addition, plans for exhibitions in Paris and Milan are currently being laid. "Art Apart" displays mostly works by contemporary emerging artists, covering cultural content from all over the world and fully expressing the diversity of art. It also provides a platform for local artists to display their works.

Art Apart Fair

It can be said that the art world is everywhere, artworks are constantly changing people's lives, and more and more artists are stepping out of the traditional exhibition model. The concept of hotel art fairs has spread all over the world. Not only is it popular abroad, hotel art fairs are also very popular in China.

Exquisite art space in Marco Polo Hong Kong Hotel

As one of the richest, most economically developed and highest living standards areas in the world, Hong Kong, the "Pearl of the Orient", naturally Keep up with the trends. "AHAF HK" was founded in 2010 and is held every year at Marco Polo Hong Kong Hotel.

"ASIA TOP GALLERY HOTEL ART FAIR HONG KONG 2010" (ASIA TOP GALLERY HOTEL ART FAIR HONG KONG 2010) was mainly organized in cooperation with South Korea at that time. The first test of the water mainly learned from Japan, South Korea, Taiwan and other places. Therefore, there are many exhibitors from galleries in South Korea, Japan, Tokyo, Osaka, Singapore, and Taiwan. With subsequent development, the scale and reputation of "AHAF HK" continued to expand, and the number of exhibitors from mainland China also gradually increased dramatically. Now known as "Hong Kong Asia Contemporary", it is regarded as the vane of Asian hotel art fairs. It has been held many times in luxury hotels such as Grand Hyatt Hotel, JW Hotel, Conrad Hong Kong, etc. It has been held for eight times so far, which can be said to be rich in experience. Mark Saunderson, director of Asian Contemporary Art, stated at a previous press conference that they are determined to reverse the overly conservative exhibition model, make thorough reforms for Hong Kong's art sales, improve efficiency and enhance transparency, and strive to provide participating galleries and Buyers improve with better service quality and higher value. It is undeniable that the rise of the Hong Kong Hotel Art Fair has indeed greatly promoted the Chinese art market.

The First Poly Macau Hotel Art Fair

Speaking of this, I have to mention Sabrina Ho (Sabrina), the daughter of gambling king Stanley Ho. She is not only a professional collector, but also a business woman. Elite, when she discovered the excellent opportunity of the Hotel Art Fair, she immediately came up with her own creative idea. The exhibition model formed a young and personalized art exhibition. For this reason, she did not hesitate to sweep the streets and visit galleries in person many times. Just in January 2016, the first Poly Macau Hotel Art Fair came to a successful conclusion with the encouragement and support of He Chaoying. Nearly 500 works by young artists were successfully sold, which triggered an extremely enthusiastic response at the time.

Domestic hotel art fairs can be described as "starting late but developing fast". In recent years, driven by the upsurge of developing urban exhibition economies, they have been held successively in developed cities and then gradually penetrated into second- and third-tier cities. The momentum has emerged in various places. With one wave after another, the popularity of the hotel art fair is unexpected but also reasonable. From the Shanghai City Art Fair founded in 2012, to the test of the Zhejiang City Art Fair, and to the bold attempt to transform "Art Nanjing" in 2016, the Chengdu Art Fair has just concluded in July, and the 4th Shenzhen City Art 2016 The art fair will set sail again in November, which fully demonstrates that the art craze of hotel-based art fairs is unstoppable!

The third Shenzhen City Art Fair

Over the years, art exhibitions have been an important means and carrier of promoting the development of finance, investment, culture, art, collections, etc. China is not only the largest and most potential market in the world, but also a major industrial country with a wide range of industries. Huge market demand and abundant low-cost, high-quality human resources are all driving the development of the innovative exhibition industry. The new hotel art fair breaks the traditional model, combines artworks with home life, and narrows the distance between art senses and life senses, through life-oriented display spaces, well-designed scenes, and friendly and warm exhibition consumer services. The entire process involves art appreciation, purchase and negotiation in the guest rooms of a five-star hotel, providing an elegant and comfortable environment for appreciating and promoting art. For exhibitors, they can hold exhibitions during the day and rest at night, and can provide food, accommodation and transportation without leaving home. This exhibition format is quite economical and practical.

Shenzhen City Art Expo site

Every room in the hotel is decorated with artworks, which not only allows buyers in need to quickly integrate into a home-like environment, but also provides them with The sensory enjoyment of on-site display of art products cleverly combines art and life, and the display effect is more cordial and peaceful than traditional exhibitions with empty spaces and simple structures.

Judging from the popularity of public collectors and the selection trend of art enthusiasts, the Hotel Art Fair is proving step by step that it is indeed urgently needed by the urban art market.

The new exhibition model is subtly affecting the entire Chinese art circle, and the development trend cannot be delayed. In the future, this novel and ingenious exhibition method will go further. It brings a different kind of charm to the city, brings the public closer to art and life, strengthens humanistic and artistic literacy, adds more color, and provides more development opportunities!