What's the difference between Orange Hotel and Orange Crystal Hotel?

The difference between Orange Hotel and Orange Crystal Hotel lies in different brands and different market positioning.

1, different brands

Orange Hotel Group includes three brands: Orange Crystal Hotel, Orange Hotel, Selected Hotel and Orange Hotel.

2. Different market positioning

Orange Hotel is geared to the mass market and ordinary people's consumption, and its grade is relatively average.

Orange Crystal Hotel faces the high-end market. In addition to the modern and alternative design of the lobby of Tianjin Orange Hotel, the hotel also provides advanced room facilities for passengers.

Orange Hotel makes history.

Wu Hai graduated from Central University of Finance and Economics majoring in economic information management, which laid the foundation for his future career. After graduating from college, Wu Hai received training abroad for a period of time. After returning to China, he worked in Hainan Phoenix Company at that time. Later, due to the company's share transfer, Wu Hai took the initiative to leave Hainan Phoenix.

During the period of 1997, Wu Hai founded Shangzhixing Group Co., Ltd., the first business travel management company in China to provide hotel reservation service and the earliest membership system, which created a miracle of booking 30,000 rooms a month, but Wu Hai did not stick to this position. On March 8, 2000, Wu Hai found an alumnus as an investor and switched to Ctrip.

However, Wu Hai's seemingly unsuccessful strategy of "hiring people to issue cards" has enabled Ctrip to quickly occupy the market, and the monthly booking volume has soared from several hundred to tens of thousands.