The legendary cross-border king: be a butcher, open a restaurant, become a multimillionaire, build a Chimelong Paradise, and completely explode Disney.

Recently, affected by the epidemic, Chimelong Group responded that in order to help tourists who want to change their travel plans, the ticketing and hotel reservation policies have been temporarily adjusted, and tourists can reschedule or refund.

Although the business of Chimelong Group has been affected by the epidemic, it is undeniable that Chimelong has already become a world-class tourism brand, and its founder Su Zhigang's entrepreneurial story is also legendary.

1June, 958, Su Zhigang was born in an ordinary peasant family in Panyu, Guangzhou City, Guangdong Province. Around the age of 30, Su Zhigang started to do business, initially in the pork business. Although it is only a small business, it is quite prosperous. He also went upstream and opened a slaughterhouse.

After doing the pork business for 10 years, Su Zhigang became more and more dissatisfied and set his sights on opening a restaurant. What he wanted to do was a seafood restaurant, so he invested a lot of money. Not only did he use his savings for many years, but he also borrowed 654.38 million yuan from the bank. Finally, he founded Xiangjiang Seafood Restaurant, which was officially opened in February 1989.

Looking back, Su Zhigang has caught up with the trend of seafood catering, and the restaurant business is booming. 1992 founded Xiangjiang Hotel, which broadened its "sphere of influence". Even when Hong Kong stars held concerts in Guangzhou, most of them held "celebration banquets" at Xiangjiang Hotel. By 1998, Xiangjiang Hotel's annual revenue has reached 60 million, ranking among the top 30 restaurants in Guangzhou.

From the pork business to the catering industry, Su Zhigang has become a multi-millionaire, accumulated the "first bucket of gold" and tasted the sweetness of active change.

Later, Su Zhigang began to set foot in the tourism industry, and planned to establish "Xiangjiang Wildlife World" on 1995. To this end, he invested more than 300 million yuan and invited famous animal experts from all over the world to Guangzhou to demonstrate and plan together, hoping that his project could meet international standards.

1997 65438+February, Xiangjiang wildlife world (renamed Chimelong wildlife world on 20 12) was opened to the public. According to the media, this is the first and only large-scale national wildlife park in China invested and managed by private enterprises.

In order to give prominence to its advantages, Su Zhigang chose to turn a single rare animal into a large-scale population, instead of working hard on animal species. It not only chartered a Boeing 747 from South Africa, but also introduced 30 giraffes at one time, and later introduced rare species such as white tigers, anteaters, koalas and flamingos.

At the same time, Su Zhigang has continuously expanded its industrial chain, such as investing in crocodile farms. For the convenience of tourists, he also built hotels, circuses, water parks and other supporting projects.

In 2009, Su Zhigang upgraded the Chimelong Hotel. In addition to a large number of guest rooms, there are atrium gardens for raising white tigers and flamingos, and animal island landscapes for raising rare animals such as snow tigers and swans, which deeply integrate the hotel with tourism and are welcomed by tourists.

This business strategy is favored by customers and affirmed by the industry, so Changlong Hotel has won the "Best Eco-themed Hotel in China" award for many years. "Watching animals during the day, watching the circus at night, and staying in an animal-themed hotel" has also become a classic tourist "route".

Also in this year, Hengqin New District, jointly developed by Macao and Zhuhai, was established, becoming the third national new district after Shanghai Pudong New Area and Tianjin Binhai New Area.

Su Zhigang has been granted the right to develop 3 million square meters of comprehensive tourist land with a total investment of 20 billion yuan to build Zhuhai Changlong International Ocean Resort.

In order to increase brand exposure, Su Zhigang not only "bombed" advertisements on CCTV channel, but also cooperated with the hit reality show "Where is Dad?" to continuously export Changlong brand and create a business card effect.

The development momentum is strong, but Su Zhigang has not slackened. Although the development momentum is good, in fact, Changlong is facing a big environment surrounded by strong enemies. Its famous competitors are not only OCT and Fant, but also Hong Kong Disneyland and Hong Kong Ocean Park. At the same time, international theme parks have settled in China, and the giants have been eyeing them.

However, Su Zhigang is not afraid. Instead, I took the initiative to build a second theme park in Hengqin, build a Changlong International Forest Holiday Project in Qingyuan, Guangdong, and visit Hainan, ready to jump out of Guangdong and expand my business map.

Although Su Zhigang claimed to be "a farmer with only a primary school education", the Chimelong Group he built by himself earned an annual income of 3 billion yuan, and the tourist growth rate in 20 16 exceeded that of Disney, Universal Studios and other industry giants, which was also known as "Chimelong Miracle".

Today, Su Zhigang has passed the age of 65.438+0.45 billion yuan, ranking 258th on the Hurun Rich List in 2065.438+09, but still fighting in the forefront, "only sleeping for a few hours every day".

He said: "We still have to do our own thing first. Chimelong is far from successful. In addition, we hope to create more joy for the people of China. "

Actively seeking change and never stopping is the "winning secret" for the rise of Su Zhigang and Chimelong.

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The pictures are all from the Internet.

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