Jika hotel

In Wuhan in March, the early spring was not as warm as expected, and even brought a chill.

Somehow, much like this year's China auto market, it seems to be thriving, but in fact it is full of crises and challenges.

Especially after three years of epidemic pains, the consumption vitality of the whole market has not recovered, but the wave of electrification transformation has surged like a tsunami. With the blessing of multiple factors, the trend of "the strong stand on their own feet and the weak are hidden" is becoming more and more prominent.

"Give up those unrealistic fantasies and do everything possible to survive" has gradually become the most profound subtext lingering in the hearts of all relevant participants.

Whether you admit it or not, all you can do is to be forced to accept it.

As for spending a certain length to explain these contents, the fundamental purpose is to better introduce the protagonist of today's article-Yi Cartoon.

As we all know, just last Friday, located in Wuhan Sports Center, its first Science and Technology Ecological Day slowly kicked off.

I personally participated in the whole game, and the biggest experience that emerged in my mind was that I deeply felt its ambition ready to go.

And to a great extent, it has dispelled many long-standing prejudices against Yi Cartoon.

The ambition of one card

In fact, whenever Yi Cartoon is mentioned, the unavoidable name must be the whole "Geely Group".

Although past experience tells us that "leaning against a big tree is good for enjoying the cool", it is expected that the external pressure and public opinion supervision on the reverse side of coins will increase exponentially.

As a result, you will be criticized if you don't work hard enough or do less than expected.

For a long time, due to various reasons, this is the situation of easy cartoon.

Fortunately, last year, with its successful sale of Meizu and IPO in the United States, the story gradually ushered in a new turn, and "taking the initiative to get out of the shadows" became the urgent desire of Yi Cartoon.

After briefly expounding the background, I once again drew my attention back to the first Science and Technology Ecology Day.

To sum up, Yi Cartoon has released four "products", namely, intelligent cockpit computing platform Antola 1000, Antola 1000 Pro, global cockpit platform Makaru and central computing brain super brain.

In terms of specific splitting, Antola adopts Longying-1 chip with 7nm process, adopts multi-core heterogeneous computing cluster, adopts 8-core CPU, 14-core GPU and programmable NPU, which can provide the computing power of 100K DMIPS and the graphics rendering capability of 900G FLOPS.

Moreover, Longying-1 also adopted an independent hardware safety island design, which realized the functional safety of the whole hardware link and reduced the development time and cost.

This product is also equipped with LPDDR5 for the first time. The data transmission speed is increased by 50%, the data transmission bandwidth is increased by 50%, the power consumption is reduced by 10%, and the high specifications of 6400MHz and 16GB are supported.

In order to make the hardware work better, Yi Cartoon also released the Cloudpeak Yunshan software system, which can give full play to the advantages of hardware.

In contrast, Antola 1000 Pro uses two Dragonhawk-1 chips, which can provide twice the computing power support of CPU, GPU and DSP, and the computing power of NPU reaches 16TOPS, which can meet the requirements of high computing power perception before and after integration.

More importantly, compared with Antora 1000, Antola 1000 Pro is an integrated parking product, which can provide driving assistance functions from L0 to L2, including safety alarm, comfort assistance, safety control and so on.

In addition, it also supports the development of a complete full-scene parking function, providing APA assisted parking and RPA remote parking.

And we should know that Antola 1000 and Antola 1000 Pro are not so-called "futures". According to the news revealed at the press conference, the former has been confirmed as the "external supply" of FAW Hongqi.

On the other hand, Makalu, a global cockpit platform, adopts AMD Ruilong embedded V2000 car-class processor, 7nm advanced technology, APU core 12 threads, GPU computing units and 1792 stream processors on the hardware level.

At the same time, Makaru has the powerful performance of 394K DMIPS and the graphics rendering ability of 10. 1T FLOPS, supports the maximum independent memory of 32GB, provides 8GB independent video memory, and has a unique foundation of Cloudpeak virtualization ability.

The product's computing power utilization rate exceeds the industry average 1 1.7%, and the virtualization performance loss is 67% lower than the industry average, which can give full play to the ultra-high energy efficiency of heterogeneous computing platforms and provide the software and hardware capability foundation for the next generation of intelligent cockpit products.

Regarding Makaru, Yi Cartoon prefers to call it "the strongest and largest platform in the history of intelligent cockpit."

In the demonstration session, you can even play the 3A game masterpiece Tomb Raider directly in the car. After further understanding, it is learned that Makaru will be carried on smart's brand-new pure electric vehicle in 2024.

As for the central computing brain super brain, the integration of Longying-1 and Black Sesame A 1000 chips can reduce the wiring harness of the whole vehicle by 5%.

At the same time, the research and development cost is reduced by 15%, and the BOM cost of the whole vehicle is reduced by 20%. The biggest highlight is to support the integration of cabin driving, support the mainstream intelligent driving scheme in the market, and meet the needs of different models.

Finally, the Science and Technology Ecology Day is coming to an end, and Yi Cartoon announced that it has reached an exclusive strategic cooperation with Jixing Meizu Group to jointly build a Flyme car intelligent cockpit solution. Antola 1000 Pro and Flyme Auto will definitely start in the upcoming Lectra 08.

Writing here, I want to say: "As mentioned at the beginning of the article, Ica's ambition is clearly there."

However, behind the plump ideal, there is often a sense of reality.

As a sober bystander, I have to admit that Qualcomm is the only one in the field of intelligent cockpit.

Regardless of customer resources or market share, there are almost no rivals. Because of this, it is not easy for Yi Cartoon to snatch food from the tiger's mouth.

Fortunately, the capacity and demand of China and even the global automobile market are still broad enough. The latter seems to be fully prepared and should go all out to compete for meat in the jungle full of thorns.

Shen's realism

"Today, we have taken a step forward and carried out full and in-depth innovation by launching a variety of automotive intelligent solutions that integrate the world's advanced technologies and are different and unique. Together with more OEMs and first-class industrial suppliers around the world, we will continue to contribute new strength to the intelligent development of global automobiles with our empowerment sincerity and innovation ability. "

In all fairness, looking back at Yi Cartoon's first Science and Technology Ecology Day, apart from the four "products" released, what is impressive is nothing more than the personal performance of its chairman and CEO Shen.

The whole release did not feel too much panic and tension, but for a long time, it was straightforward.

Because of this, I instantly became interested in his way of doing things, cognitive views and true personality.

Coincidentally, the next morning I had a small-scale interview with Shen Jin in the conference room of Intercontinental Hotel in Wuhan.

After two hours of communication, as the subtitle of this paragraph says, "realism" has become a new label I want to give him.

Of course, this is not a derogatory term.

"I will work almost 20 hours a day and have changed almost 20 assistants in 6 years."

Open Baidu Encyclopedia and see what role Shen has played so far. In addition to serving as Chairman and CEO of Yi Cartoon, he also includes: Chairman of Xinqing Technology, Vice Chairman of Jixing Times, Chairman of Meizu Technology, Chairman and CEO of Jika Intelligent, Chairman and CEO of Jixing Meizu Group, and Chairman of Shangbo Technology.

Even the "famous brand" interview in the front has been difficult to cover all the above positions.

Therefore, when asked how to effectively share the limited energy, Shen gave his own answer.

And added: "I will only take care of the technical and strategic matters of each company, and leave the rest to more professional professional managers."

Indeed, focusing on what you are good at should be a necessary quality for a "helmsman". Shen's abnormal working rhythm also shows his high energy density from the side.

In the interview, he also kept the true colors of Kan Kan, and talked about many parts.

For example, for the whole automobile industry, for the process of intelligence and electrification, for many public friends, including those "enemies".

In contrast, it is more worth sharing. In Shen's eyes, what does all-in-one card want to do? What should I do?

"Several smart cockpit products released by our Science and Technology Ecology Day are standardized, and those customized and customized requirements will be handed over to the OEM. Because only in this way can it be sold to more customers, and Yi Cartoon can expand its scale and profit more efficiently and quickly. After all, there is no unprofitable business in the world. "

As soon as this was said, in my heart, I had already put the hat of "realism" firmly on his head.

Next, Shen also talked about the firm commitment of the Internet Cafe Club to overseas markets. Even if the competition and uncertainty will double, Qualcomm and Samsung are inevitable rivals. Before that, we must first open up the domestic market.

In other words, while ensuring the internal supply of the whole Geely Group, winning external customers such as FAW Hongqi is the output that Yi Cartoon needs to continuously guarantee.

Otherwise, those familiar problems and criticisms will come again.

Finally, Shen talked about Meizu, which is very concerned by the outside world, and said that the biggest significance of this merger is to make up for some sectors that Yi Cartoon was not good at at at first, and to open a "bridge of integration" between smart phones and smart cars. The two sides complement each other well.

In a word, with the end of the interview, apart from "realism", we can actually feel a little "directness, strength, absolute purity" and even a little "idealism" from his words and deeds.

At the end of the article, I want to throw out one last question worthy of long-term discussion and openness: where do you think Yi Cartoon can climb under the leadership of such a "helmsman"? What kind of periodic transcripts can I hand over?

As far as my personal answer is concerned, "Don't worry, leave everything to time for feedback."

Because the road chosen by Yi Cartoon is destined to be full of all kinds of variables, and it is destined to be a tiger's mouth. But if you can get through it, that's another matter …

This article comes from the author's automobile commune, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.