How to write the model work plan of hotel sales department?

Work plan is very practical in our actual work, which can make us seriously think about our post work. Broadly speaking, work plan will involve all aspects of work, such as semester work plan, school year work plan, activity project plan and so on.

How to write a sample work plan of hotel sales department

First of all, make the work plan of this department.

Formulate the annual and monthly work plans of the marketing department, and review the work plans of each team; According to the hotel arrangement, analyze the staffing of the marketing department and the work of each team, and make the annual staffing plan. According to the post characteristics, business needs and personnel quality, the team and employees are reasonably divided.

Second, clarify the post responsibilities, scope of responsibilities, working procedures and management rules of each team, and directly participate in and guide the implementation and completion of various plans with various rules and regulations.

Third, inspection work.

Directly participate in some daily sales work every day, check whether the service attitude, operation degree and standards of the supervision staff are standardized, check the work records of each team, check the on-the-job situation of the foreman, check the assessment situation and complete the task. Conduct regular training and assessment on marketing business knowledge and management knowledge for department heads every month; Communicate with the department staff twice a week regularly to understand the employees' ideological status.

Four. Organize and participate in various meetings.

Attend the daily office morning meeting of the hotel; Attend the monthly summary meeting of the hotel, report the work and listen to the instructions of the hotel decision-making level; The organization department holds a regular meeting of the foreman every Monday to discuss the work problems of last week and arrange the work this week; Organize the department to hold a regular staff meeting every Tuesday to summarize last week's work and arrange this week's work; Organize department personnel to hold special seminars when necessary.

Five, guide or directly participate in the handling of customer opinions.

Meet the reasonable requirements of customers; Guide employees who violate discipline and punish them appropriately to warn other employees.

Summary, evaluation and adjustment of intransitive verbs

Summarize the work and business income of this department every month, quarter and year, and make a written report to the hotel; Listen to the work report of each marketing group every day. Master the department work and room sales, and arrange the work of the day; According to customer feedback, timely adjust and improve services; Responsible for coordination and communication with other departments; Sign and review departmental documents and statements; Adjust some post personnel according to work needs and personnel conditions; Grasp customer information as much as possible, improve internal management and improve service quality; Department personnel conduct daily, weekly and monthly performance evaluations.

How to write the model work plan of hotel sales department

According to the work functions of the marketing department, the marketing department is formulated. Work plan for 2008, I will report to you below:

First, the establishment of hotel marketing public relations communication network

One of the key tasks is to establish a perfect customer file, classify the guests according to the key customers who sign the bill, the customers who receive the meeting and the customers who have potential for development, record the customer's unit, contact person's name and address, annual consumption amount, discounts given to the unit, etc., and establish and maintain business contacts with important customers such as government agencies, enterprises and institutions, businessmen, celebrities and entrepreneurs. In order to consolidate old customers and develop new customers, we will not only pay regular and irregular sales visits to customers, but also send our blessings to customers by telephone, messaging and other platforms at the end of the year or on major holidays and birthdays. This year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

This year, the marketing department will cooperate with the new marketing system of the hotel as a whole, and re-formulate and improve it? In order to improve the salary of marketing representatives and stimulate and mobilize the enthusiasm of marketing personnel, the sales task plan and the detailed rules for the implementation of performance appraisal management of marketing department in 2008. To keep a diary, the marketing representative must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and make a comprehensive evaluation of the marketing representative according to the monthly marketing task completion and diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect customers' opinions and suggestions during the visit and feed them back to relevant departments and the general manager's office.

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, emphasize mutual cooperation and help, and build a harmonious and positive work team.

Third, warm reception, thoughtful and meticulous.

Reception groups, conferences, and customers should follow the service all the time, always serve, pay attention to the service image and gfd, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire for conference activities, solicit customers' opinions, understand customers' needs, and adjust the marketing plan in time.

Fourth, do a good job in market research and promotion planning.

Often organize relevant department personnel to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trend of their operation and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

Verbs (abbreviation of verb) cooperate closely and coordinate actively.

Cooperate closely with other departments of the hotel, actively contact and cooperate with other departments of the hotel according to the needs of guests, give full play to the overall marketing vitality of the hotel and create benefits.

Strengthen the relationship with relevant publicity media and other units, make full use of various forms of advertisements to recommend hotels, publicize hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of some public units for hotel work.

? Now, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales task, blaze new trails, work hard together and create a new image and new realm of the marketing department.

How to write the model work plan of hotel sales department

1. Participate in hotel management concept and hotel market positioning.

1, fully understand the various operating facilities and projects of the hotel.

2. The sales department puts forward suggestions on the hotel market positioning and submits them to the general manager in the form of reports.

3. Participate in the price setting of hotel departments, put forward reasonable suggestions and submit them to the general manager in the form of reports.

Second, the market environment analysis

1. Analysis of the operating environment around the hotel.

2. Thorough analysis of competitors.

3. Analysis of the advantages and disadvantages of hotels.

4, sales target analysis.

5. Hold a market analysis meeting and inform the hotel management department of the analysis of the sales department in the form of reports.

6, put forward reasonable suggestions for improvement, in the form of a report to the general manager.

Third, formulate the job responsibilities and rules and regulations of the sales department.

Formulate the job responsibilities, rules and regulations of the sales department and submit them to the general manager for instructions in the form of reports.

Fourth, formulate hotel sales strategy, sales department policies and procedures.

1. Formulate the hotel sales strategy and submit it to the general manager for instructions in the form of a report.

2. Formulate the policies and procedures of the sales department, submit them to the general manager for instructions in the form of reports, and distribute them to all functional management departments of the hotel.

Verb (abbreviation of verb) personnel training

1, according to the hotel staff manual work plan, the rules and regulations of the hotel and the department to conduct comprehensive quality training for employees.

2. Conduct professional skills training for employees according to the policies and procedures of the sales department instructed by the general manager.

3. According to the current situation of the hotel, cultivate employees to love their jobs and have team spirit.

6. Participate in the establishment of hotel corporate culture.

1. Establish the hotel logo.

2. Briefly introduce the hotel enterprises.

3. Make all kinds of hotel guest printed materials and guest inquiry forms.

4. Participate in the layout of the business environment of each department of the hotel.

5. Participate in the formulation of business projects of various departments of the hotel and put forward reasonable suggestions.