What does a real estate agent earn by selling a house live?

Earn an intermediary fee like a traditional intermediary.

Real estate anchors using short videos and live broadcasts have four advantages:

First of all, it is more efficient to establish contact with potential customers. The real estate agent introduces the house to a family or a group of people at most at a time, that is, ten digits, but the short video and live broadcast of the real estate anchor can target thousands of people.

Second, the coverage is wider. Traditional intermediaries are limited by offline office space. Take Shell as an example, they can only cover potential buyers 3-5 kilometers away. But for real estate anchors, the object of content distribution is not limited by physical space. Aauto Quicker can adjust the traffic allocation strategy according to the growth of the anchor. For example, an anchor in Tianjin and users in Hebei and Beijing can enter his live broadcast room.

This means that as long as the anchor can master the upstream housing, in theory, a district, a city, and even the surrounding areas of the city can sell houses. Its potential buyers can also be extended to the whole city, and even foreign buyers who are interested in local housing can establish contact with the anchor more quickly through Aauto and become his customers.

Third, the foundation of trust is stronger. The traditional intermediary has zero trust when meeting the customer for the first time, but his relationship with the anchor is not only the relationship between the buyer and the intermediary, but also the relationship between the fans and the anchor. Through live interaction, such as answering questions, recommending projects, learning about buying houses, etc. , established a certain trust foundation.

In addition, when fans learn the knowledge of buying a house, learn local policies, and ask the anchor for a budget plan, they are also completing the necessary pre-action of buying a house. In this context, fans who go offline to see the house will have a large proportion of sales conversion rate. According to the data provided by Ji Xinjun, the average sales conversion rate of the platform can reach 20-30%, and some excellent anchors can even achieve 50-60%.

Of course, although the transaction efficiency is high, the prepayment effort and value output are also high, and the real estate anchor has to pay several times the prepayment effort of the offline broker.

The process of building trust itself is not easy, and the anchor needs to be more sincere and stand in the buyer's position. Making a fortune in Aauto's faster live broadcast, Hongqi attaches great importance to the trust atmosphere in fast hands. "Some anchors push houses that are particularly risky, or some small property houses. In this way, people are eliminated one by one, and they have no business in the market. " In the trust business environment built by trust relationship in A Auto Fast, whether users are sincere has become one of the criteria for survival of the fittest in the live broadcast market.

Fourth, the anchor pays more attention to credibility. Reputation and word of mouth are very important parts of the transaction. For small and medium-sized brokers, it is not easy to accumulate word-of-mouth and word-of-mouth in the past, and we can only rely on word-of-mouth among buyers. However, the real estate agency that lacks word-of-mouth foundation has a small cost of deceiving buyers, which is disproportionate to the risks borne by buyers. This is also the reason why many buyers only choose big intermediaries.

However, when the intermediary changes from the role of a shop assistant to an online celebrity anchor, the risk of being exposed to deceive buyers is higher. In order to maintain their reputation and hard-won influence, it is less likely to cheat consumers. And the word-of-mouth he accumulated on the platform will also become his own credibility, lowering the threshold for building trust between him and property buyers.

It can be seen that the trust relationship between users and anchors in Aauto Quicker, the core of AautoQuicker's ideal home real estate transaction model, also puts forward higher requirements for real estate anchors.