McLaren: Transaction prices in different cities in China vary by up to 500,000 yuan

Although automobile products have manufacturer’s guide prices, in actual sales, the final transaction price is still very flexible. The transaction prices of luxury sports cars McLaren in different cities in China vary by up to 500,000 yuan.

On a large domestic automobile website, car enthusiasts posted transaction prices showing that a car owner in Tianjin purchased a McLaren 720S for only 2.7431 million yuan, which was lower than the manufacturer’s guidance of 3.398 million yuan. The price is a full 654,900 yuan cheaper. However, a car owner in Hangzhou spent 3.2429 million yuan on a McLaren 720S, which was only 155,100 yuan cheaper and about 500,000 yuan more than the Tianjin car owner.

Although this transaction price is based on the market situation in July, the sample number is relatively complete. There are 19 car owners in the ***, which clearly shows that the transaction price difference between different cities is still very large. ?

It can also be seen from the data in the table that cities with discount amounts in the 200,000 range account for more than half, and the price reduction amounts in the three cities of Shenzhen, Guangzhou and Changsha are also large, and all In the 500,000 range, compared to those cities where the discount amount is in the 200,000 range, the gap is also very large, and some discount amounts are even more than double. The preferential prices in Hangzhou and Tianjin appear to be relatively rare and extreme.

It seems that even if they are the same model, if they are purchased in different cities, their transaction prices will be different. I don’t know whether this is due to the manufacturer’s policy, or whether it is determined by dealers based on their own operating conditions, or whether consumers have varying levels of bargaining.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.