Traditional Culture Encyclopedia - Hotel accommodation - Brand of Harvest Day Group

Brand of Harvest Day Group

Harvest Day Hotel

"Harvest Day" 1999 settled in Shanghai and started as a small shop with 300 seats, which made "salty and fresh" Zhejiang cuisine popular on the beach and developed rapidly in the following years. At the same time, the harvest day has always insisted on selecting fresh raw materials, paying attention to the original flavor of products, constantly innovating, and developing dozens of new methods for making seafood, which are deeply affirmed and loved by customers.

In 2003, the Harvest Day began a new round of technological innovation, which not only inherited the food culture of Ningbo cuisine, but also absorbed the cooking essence of Shanghai, Hangzhou, Shaoxing and other places, and successively created the signs of "Shanghai Ningbo cuisine" and "New Zhejiang cuisine". As one of the eight Chinese cuisines, Zhejiang cuisine has a long history and unique cooking characteristics. On the harvest day, we should not only prove her charm with the market, but also establish a more delicious, healthier and more connotative "New Zhejiang Cuisine System". In 2004, a "central kitchen" was set up on the harvest day, which not only unified the taste of dishes, but also innovated many products recognized by the market and won many gold medals in various cooking competitions at home and abroad. In the same year, the company also established the "Customer Service Center". By improving the customer management system and brand marketing strategy, the popularity and reputation of the "Harvest Day" brand have been greatly enhanced. Compared with this, Harvest Day pays more attention to the "people-oriented" management concept, advocates "customer standards", carries out workflow reform, and conducts team performance appraisal, laying a solid foundation for enterprises to become bigger and stronger.

Harvest Day has become a well-known catering brand in Shanghai, with more than 20 branches in China and more than 65,438+10,000 members.

cloud

Tracing back to the source, the elegant quality of the cloud comes from the full support of the parent company, Harvest Day Group, which is headquartered in Shanghai and is a chain enterprise integrating catering, hotels and food. Industrial land spans Shanghai, Beijing, Hong Kong and other places on both sides of the strait. As a high-end catering brand of Harvest Day Group, Cloud insists on providing you with the best dining experience.

Dianqin

A little taste will be refreshing. Dianqin is a brand-new leisure catering brand founded by Harvest Day Group in 20 10. I hope to convey the spirit of "freedom, individuality, health and vitality" from this brand. From the shop location, design and decoration to the service mode and food supply, it reflects the extraordinary creative spirit. With the strong backing of the group, Dianqin will develop into another pillar independent catering brand after "Harvest Day" and "Cloud".

Yue Yun

Yue Yun Hotel has one on Fuxing Road and one on Cao Bao Road, which provides a home-away experience for business people with unique vision and "travel maniacs" who know how to taste life. Yue Yun has more than 500 superior rooms, luxury rooms and suites, boutique fashion rooms and boutique Chinese rooms. Rooms provide perfect office and audio-visual multimedia facilities to meet business and entertainment needs, and its butler service brings customers a cordial experience.