About the operating performance of the hotel

Simply put, improving store sales is to improve customer satisfaction with stores or brands; Before entering the store, customers will have a value judgment and expectation of the goods they need to buy. At the same time, there will be a process comparison between trying on and accepting product introduction. Whether the customer is satisfied or not depends on the previous expectations and the value paid for the goods. When the value of the goods obtained by customers after purchase is lower than the previous expectation, customers will feel dissatisfied; Customers will be satisfied or very satisfied when the value of the goods they get after purchasing is equal to or more than the expected value. The most effective way to improve customer satisfaction is to convey the correct information of goods to customers, so that customers can learn more about goods or goods appreciation while choosing goods; Recommend products to customers, but also recommend a sense of consumption of life to customers, so that customers can understand life better.

The core of improving store sales performance is actually very simple. First of all, it is a mathematical problem. Sales performance is the summary of the accumulated results of all customers who buy goods in the store. In the retail industry, the concept of sales performance is related to these other mathematical concepts. Sales performance = number of visitors × customer unit price (number of visitors = number of people entering the store × transaction rate; Customer unit price = number of pieces purchased × average unit price) Take the turnover of 1 10,000 yuan as an example. On that day, 20 people entered the store, the turnover rate was 25%, the number of visitors was 5, and the unit price was 2000 yuan.

Based on the above factors, we can analyze that as long as one of the following four factors is improved, the sales performance of the store can be improved.

(1) Increase the number of people entering the store: How does a store attract people to enter the store? Our shopping guides should know that there are three things we can't see in our store: first, we can't see a bitter face; Second, you can't see the darkness; Three can't see the chaos: this shows how important it is for our shopping guide to stand in the store like a smile. In addition, our decoration should be in place and the lights should be bright. Another important point is our display (including the display in the window). The combination and arrangement of colors and the collocation and display of clothes should give our customers a professional feeling. As long as we can do these three things well, we can successfully increase the number of people entering the store.

(2) Improve the turnover rate: How can we make customers buy our products with satisfaction? In addition to our attractive products, our professional and thoughtful service (a comprehensive understanding of product knowledge is the basis of service) and comfortable and elegant shopping environment are very important. In addition, in order to get better sales, besides our own products, we also need to know our competitors. The so-called know yourself and know yourself.

(3) Improve the average unit price: This requires our shopping guides to have a full understanding of their products and have a certain aesthetic vision. We can increase the average unit price by increasing our renewal rate, and we need additional promotion means (such as accessories).

(4) Increase the quantity of purchased items: it is also a prerequisite for improving the update rate, that is, we must pay attention to reasonable allocation when replenishing goods in time (reasonable allocation means that we must consider collocation when replenishing goods) to ensure adequate supply at any time.

The above are some factors to improve the sales performance of the store. Of course, there are many other factors related to our sales performance, which I need to explore and discover through continuous study and practice.