Tourism professional ethics lesson plan

Tourism professional ethics lesson plan

Tourism professional ethics lesson plan

Teaching purpose: Ethics occupies a very important position in the moral system , it is the supplement and embodiment of the basic principles of morality, and is the specific standard for measuring people's moral behavior. It gives specific content to moral evaluation and points out the direction for moral education and cultivation. The tourism professional code of ethics is not only a code of conduct that every tourism employee must follow in professional activities, but also a standard for evaluating and judging their professional ethical behavior. Any behavior that conforms to these norms is noble behavior and deserves people's recognition and praise; any behavior that does not conform to these norms is immoral. It should be criticized and condemned by the public. In addition to the "observance of disciplines and laws", "civilization and politeness", "dedication and love of work", and "unity and cooperation" that have been elaborated in detail before, the tourism professional ethics code also has other things to learn in this chapter.

Teaching focus: Explain the meaning, importance and specificity of "sincerity and fairness, credibility first", "warmth and friendliness, guests first", "studying business and improving skills", "determination of reform and courage to compete" Require.

Class hours: 2 hours

Teaching class: Tourism S2010-1, 2;

1. Sincerity and fairness? Credibility first

(1) The moral meaning of sincerity, fairness and credibility first

(2) The importance of sincerity, fairness and credibility first

?1.?Sincerity, fairness, credibility first? is an important criterion for measuring the management level of tourism enterprises

2.?Sincerity, fairness, credibility first? is an important criterion for evaluating the moral level of employees in the tourism industry

3. ?Sincerity, fairness, credibility first? is the concrete embodiment of my country’s tourism management principles

?4. ?Sincerity, fairness, credibility first? is achieved by establishing a good enterprise image and reputation, and ultimately an effective way to achieve rapid growth in corporate economic benefits

(3) Specific requirements for sincerity, fairness and credibility first

1. Focus on satisfying customer needs, Based on the premise of safeguarding the interests of customers

2. Be honest and reliable, and do not lose money

3. Advertise and seek truth from facts

4. Strictly fulfill commitments and abide by contracts

5. Discuss price based on quality and charge reasonable fees

2. Warmth, friendliness and guests first

(1) The moral meaning of warmth, friendliness and guests first

(2) The importance of warmth, friendliness and guests first

1. Enthusiasm Friendliness and customer first are the basis for tourism companies to win the trust and support of guests

2. Warmth, friendliness and guest first are the magic weapons for the tourism industry to win in the competition

3. Warmth, friendliness and guest first Supremacy is an important guarantee for tourism enterprises to achieve a good reputation and economic benefits

(3) Specific requirements for hospitality, friendliness and guest first

III. Neither humble nor arrogant, treat everyone equally

(1) The moral meaning of neither humble nor arrogant, and treat everyone equally

(2) The importance of neither humble nor arrogant, treating everyone equally

1. Neither humble nor arrogant means consciously safeguarding the dignity of the nation. A concrete manifestation of maintaining national character and personality

2. Neither being humble nor arrogant, and treating everyone equally plays a positive role in creating good interpersonal relationships in social interactions

(3) The basic requirements of neither being humble nor arrogant, and treating everyone equally< /p>

1. Be modest, prudent, self-respecting and self-reliant

2. Treat everyone equally, treat each other with courtesy, and receive every guest warmly and thoughtfully

IV. Studying business and improving skills

(1) The moral implications of studying business and improving skills

(2) The importance of studying business and improving skills

1. Studying Business and improving skills are the basis and prerequisite for tourism practitioners to perform their job responsibilities and improve work efficiency

2. Studying business and improving skills are the accumulation of strength for tourism talents to meet the fierce competition and challenges in the market

(3) Specific requirements for studying business and improving skills

(1) Establish clear goals and persevere

1. Earnestly study basic cultural knowledge and lay a solid foundation Cultural foundation

2. Work hard to improve your language expression skills

3. Consciously learn knowledge of etiquette and politeness

4. Strengthen the study of aesthetic knowledge , and constantly improve aesthetic abilities

5. Be concerned about current affairs, politics, social hot spots, and changes in various fields of the world

(2) Practice hard basic skills and continuously improve Professional skills

5. Be determined to reform and have the courage to compete

(1) The moral implications of being determined to reform and have the courage to compete

(2) The importance of being determined to reform and have the courage to compete

1. Be determined Reform and courage to compete are the only way for China's tourism industry to participate in the competition in the international tourism market

2. Being determined to reform and having the courage to compete are important measures to promote the rapid growth of tourism employees

(3) Basic requirements for being determined to reform and have the courage to compete

1. Establish a strong sense of competition , have the courage to compete and become talented

2. Be brave to reform and innovate, and have the courage to compete and win

Section 2: Professional ethics cultivation and professional ethics education for tourism employees

Teaching purpose: Some people say: My IQ is high! ?Someone else said: ?My EQ is high! ?, Which one is more important, IQ or EQ? How to develop EQ? You will learn in this chapter.

Key points: Clarify the meaning and requirements of tourism professional ethics cultivation and tourism professional ethics education

? Explain the specific content of tourism professional ethics cultivation and education

Difficulties: Describe in detail the methods of tourism professional ethics education and cultivation on the basis of analyzing the value of life

? Explain the meaning of personality and ideal personality, and analyze how to shape ideal personality

Teaching class: Tourism S2008-12; Hotel S2008-12

1. Requirements for tourism professional ethics cultivation and professional ethics education

(1) The meaning of tourism ethics cultivation and tourism professional ethics education

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? 1. What is tourism professional ethics cultivation

2. What is tourism professional ethics education

?3. The relationship between tourism professional ethics cultivation and tourism professional ethics education

(2) Requirements for tourism professional ethics and education

(1) Strive to cultivate noble professional ethics

?1. Loyalty

2. Selflessness

?3. Integrity

4. Enthusiasm

5. Humility

6. Integrity

(2) Strive to improve the moral realm

1. The moral realm of benefiting oneself at the expense of others

? 2. The moral realm of reasonable self-interest

3. First The moral realm of public and private affairs

? 4. The moral realm of public and private affairs

2. The content of tourism professional ethics cultivation and professional ethics education

( 1) Improve awareness of professional ethics

(2) Cultivate professional ethics emotions

?1. Sense of justice 2. Sense of obligation 3. Sense of conscience 4. Sense of honor? 5. Sense of happiness

(3) Exercise professional ethics and will

(4) Establish professional ethics beliefs

(5) Develop professional ethics habits

3. Methods of life value and tourism professional ethics cultivation and education

(1) Life value

(1.) Human social value and self-worth

(2). Objective conditions for the value of life

?1. Objective conditions for realizing the value of life

2. Subjective conditions for realizing the value of life< /p>

(2) Methods for cultivating tourism professional ethics

? (1). Adhere to integrating theory with practice

? (2). Carry out self-evaluation of professional ethics and strictly To dissect oneself

1. Set strict demands on oneself and strengthen self-cultivation of professional ethics

?2. Conduct self-evaluation frequently

3. Treat it correctly When criticizing, you must have the spirit of being happy after hearing it

? (3) Learn from advanced figures and cultivate your own noble moral personality

(4) Improve your spiritual realm and strive to be cautious and independent ?

(5) Strengthen self-control

1. The importance of self-control

2. How to carry out effective self-control? < /p>

(3).

Methods of tourism professional ethics education

1. Combining traditional tourism professional ethics knowledge with tourism professional ethics practice

2. Teach students according to their own conditions

3. Personal demonstration and role model guidance

4. Combine collective influence with evaluation of tourism professional ethics

5. Multi-form, all-round three-dimensional education

4. Creating a perfect ideal personality

(1) Cultivation of personality

(2) The meaning of ideal personality< /p>

(3) Ideal personality and aesthetics

(4) Efforts to shape ideal personality

?1. The relationship between behavioral beauty and soul

2 .The relationship between the beauty of language and the beauty of the soul

3. The relationship between the beauty of appearance and the beauty of the soul;