Traditional Culture Encyclopedia - Hotel accommodation - Basic information of hotel management company
Basic information of hotel management company
For example:
1, Marriott harriot is headquartered in Washington, USA, and Marriott International owns 18 famous hotel brands.
Marriott Hotel (full-service hotel), Ritz-Carlton Hotel (luxury hotel), Renaissance Hotel (high-quality hotel), Courtyard by Marriott Hotel (high-mid-range hotel), Residence Inn (long-term hotel), Fairfield Inn (budget hotel), SpringHill Suites (high-mid-range suite hotel), TownePlace Suites (mid-range long-term hotel), Marriott Resort Club, Horizon
Wyndham Hotels Group (USA) is the largest hotel group in the world. Including ten brands: Days Hotel Days, Ramada Ramada, Howard Johnson, Super 8 Speed 8, Windham Windham, wingate Hotel Wengert, Travelodge Travel House, Belmont Hotel Belmont, Knight Hotel and AmeriHost Hotel. Owns the largest hotel in the world.
Join the system, that is, TripRewards Days Hotel Jiachenghui Global Days International Hotel Group.
Modern hotel management group was born in Europe and America in the late 1940s. In the development process of more than 70 years, hotel management enterprises have gradually completed the development process from small to large, from single to multiple, from domestic to international.
According to the Interim Measures for the Administration of Hotel Management Companies issued by China National Tourism Administration 1993, a hotel (hotel) management company is defined as "an enterprise legal person who exports management to hotels with its unique professional skills and management ability, enjoys civil rights independently and undertakes civil obligations".
From the perspective of management and operation, hotel management companies, as knowledge-based enterprises providing management products, mainly customers are hotels, and the products they provide include hotel professional management mode and managers who master the management mode. The rapid development of hotel industry also provides market space for the emergence and development of local hotel management companies. On the one hand, the middle and low-grade hotel market is expanding rapidly, but the development of management mode is seriously lagging behind, and the demand for scientific and standardized management by enterprises is increasingly urgent; On the other hand, most middle and low-grade single hotels can't afford the high expenses of foreign hotel management companies, and the target market of foreign hotel management companies is concentrated in high-grade hotels. These conditions have led to a huge demand space for middle and low-end hotel management products. Some local hotel management companies have gradually established their own management mode by absorbing foreign advanced management products and combining with China's practical experience, and gradually opened up their own world in the middle and low-end hotel market.
At the same time, the further expansion of tourism and business travel market has promoted the great development of hotel industry, and the buyer's market of hotel management products has become more open; Although the high-end hotel market continues to be controlled by foreign hotel management companies, in the low-end hotel market, localized hotel management companies have developed rapidly and blossomed. With the market segmentation, hotel management companies have also produced further segmentation. For example, the low-end economy hotel market, which is mainly aimed at domestic tourists, showed a rapid development trend after SARS because of its large market scale and stable demand. Typical low-end hotel management companies such as Jinjiang Inn, Shangkeyou, Home Inn, Hanting, 7 Days, etc. In the mid-range hotel market with business and family travelers as the main target customers, rising stars represented by Starway, He Yi and Junyi Intercity Hotels have also developed rapidly, and started to take a share in the increasingly competitive hotel management market. The development of China hotel management companies began when international hotel management companies entered the mainland market. Reform and opening up have pushed the hotel industry to the forefront of internationalization. 1982, Hong Kong Peninsula Group took over Beijing Jianguo Hotel, marking the official entry of single hotels in China into the road of specialization and collectivization. At that time, the domestic hotel management model was trying to get out of the "guest house model" and there was no experience in standardizing foreign-related hotel management. After decades of operation, foreign hotel management companies have developed a mature management model, which is in the stage of global expansion of hotel groups and occupies a monopoly advantage. With the liberalization of the policy, hotel management companies such as Peninsula, Holiday, Yangzhou Ruiyang and Sheraton, which rely on internationally renowned hotel management groups, took the lead in occupying the hotel management market, especially the high-end hotel management market.
In 1990s, international hotel groups stepped up their landing in China market. This period is not only a period of vigorous tourism development in China, but also a period when international hotel groups actively expand their market share. China has gradually become a gathering place for internationally renowned hotel groups.
2/kloc-0 At the beginning of the 20th century, the development of international hotel groups in China showed the characteristics of networking, polarization and localization, which not only greatly increased the number of hotels, but also pursued a more reasonable regional layout and management mode under the premise of globalization strategy. There are more and more large-scale and distinctive international hotel groups in China market, which is not only the inevitable trend of international hotel industry development, but also the inevitable result of global economic integration.
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