Which museums are worth visiting on Museum Day 2019?

May 18, 2019 will usher in Museum Day. China has a long history, a vast land and abundant resources, more than five thousand years of glorious civilization history and the preservation of many natural ecosystems in ancient times, making the number of domestic museums very large. Many are currently important tourist attractions. Here is a detailed guide to share with you.

On the occasion of the 2019 "International Museum Day", Tongcheng Yilong and Tongcheng Travel jointly released the "China Museum Theme Tour Consumption Trend Report 2019". Based on the big data of museum theme tours since 2018, analysis The consumption patterns of museum theme tours and the characteristics of the core customer groups have been clarified.

The report shows that the average ticket price for major paid museums across the country in 2018 was 37.11 yuan (the actual purchase price for online bookings after excluding discounts). Museums in famous historical and cultural cities such as Beijing and Nanjing are the most popular.

The Forbidden City ranks first in the popularity list of paid museums in the country

The report selected the most popular museum tickets in the country based on Tongcheng Travel’s ticket bookings for paid museums from 2018 to the first quarter of 2019. Fifteen fee-based museums include the Forbidden City in Beijing, Nanjing Presidential Palace Scenic Area, Zigong Dinosaur Museum, Shanghai Museum of Natural History, Qingdao German Prison Site Museum, Liu Manor Museum, Jianchuan Museum Settlement, Xi'an Bell and Drum Tower, Jingdezhen Ancient Kiln Folklore Expo Area, Yixing Museum-themed scenic spots such as the Ceramics Museum are on the list.

From a structural point of view, museums or themed scenic spots with historical and humanistic themes are the most popular, followed by natural science and thematic museums. Under the background of the integration of culture and tourism, cultural tourism consumption is rising rapidly. Humanities and history museums such as the Forbidden City in Beijing have become increasingly popular.

Museums that undertake the functions of cultural inheritance and education have always been a popular theme for parent-child travel. Parent-child themed products represented by "overnight museums" were once popular, and some natural science museums became the first choice.

In terms of the popularity of museum-themed tourism cities based on tourist reception, Beijing, Nanjing, Zigong, Shanghai, Chengdu, Qingdao, Xi'an, Ningbo, Wuxi, Jingdezhen, Guangzhou, Yangjiang, Baoji, Tangshan, Luzhou, etc. Historical and cultural cities are on the list.

Cities with rich cultural heritage such as Beijing and Nanjing mainly rely on humanities and history museum theme tours to make the list, while cities such as Zigong rely on special museums to make the list. The museum theme tours of each city on the list basically rely on a single Popular museums, for example, Nanjing mainly relies on the Nanjing Presidential Palace Scenic Area, and Zigong mainly relies on the Zigong Dinosaur Museum, etc.

Summer is the peak season for museum theme tours

Data show that every summer (July and August) is the peak season for museum theme tours nationwide, with passenger traffic accounting for 10% of the total annual reception. 29.2, followed by October. Summer theme study tours of domestic and foreign museums have always been popular among parents. This is also an important reason why the traffic of popular museums is relatively concentrated in the summer.

Judging from the weekly passenger flow distribution, the passenger flow of major paid museums across the country on weekends accounts for 37.5% of the total weekly passenger flow, especially Saturdays, which have the largest passenger flow, and Tuesday and Friday on weekdays. has the largest passenger flow.

In recent years, in order to alleviate the reception pressure during peak passenger flow periods during holidays, large museums across the country have launched an online reservation system. However, most fee-based museums still support reservations on the day of travel.

Data show that 89.3% of museum-themed scenic spot tickets were booked on the day of travel, 8.8% were booked within 1 to 3 days before travel, and only 1.9% were booked 4 days or more in advance. At the same time, more and more consumers hope that scenic spots can support same-day booking.

"Post-90s" are the main customer group of museum tourists

Tongcheng Travel's gender structure data of museum theme tourists show that men account for the majority of museum theme tourists, at 53.2 , women account for 46.8%.

In terms of age structure, "post-90s" accounted for 43.2, of which "post-95s" accounted for 24.9, indicating that the customer base for museum theme tours is relatively young.

Data shows that the largest audience of the Beijing Forbidden City, a cultural and creative “Internet celebrity” in the domestic museum industry, is the “post-90s” and “post-80s” generations.

In terms of tourist source cities, the national museum theme tour consumers in 2018 mainly come from Shanghai, Nanjing, Beijing, Suzhou, Hangzhou, Hefei, Jinan, Wuhan, Guangzhou, Qingdao, Shenzhen and other places with large cultural tourism consumption scales. city.

The theme of this year’s International Museum Day is “Museums as Cultural Hubs: The Future of Tradition”, emphasizing the value of museums as platforms for the inheritance, creation and sharing of human culture, which is of great significance in the current integration of domestic culture and tourism. important guiding significance.

It is understood that in order to welcome this year’s International Museum Day, Tongcheng Elong has specially launched the "Treasure Travel Festival" museum theme tour activity on the mini program, and recommended it to netizens through the mini program "Tongcheng Elong Hotel Flights and Trains" Xi'an Museum, Suzhou Royal Kiln Brick Museum, Louvre Abu Dhabi Museum, Datong Museum, Zhongshan Museum, Ningxia Museum and other popular museums at home and abroad. At the same time, Tongcheng Yilong has also recruited a 10-person experience team through mini programs, Weibo, official accounts and other channels, and plans to "check in" at the Suzhou Museum, an Internet celebrity museum, on International Museum Day to start a cultural exploration journey.