Sichuan Meishan plans to introduce new policies to encourage group purchases of new homes. Can the "group purchase" model activate the market?

Another place encourages group home buying. Recently, Meishan City, Sichuan Province plans to introduce a new policy to implement a series of supporting benefits for groups outside the city (i.e. outside Meishan City, the same below) to buy new houses in Meishan in groups. For example, those who buy more than 30 units in a group at one time will receive a discount of 3 to 3% of the house purchase price. 5 varies.

Industry insiders said that the release of house purchase discounts for people who buy houses outside the city has further expanded the scope of discounts for Meishan house purchases, which will help stimulate the further release of house purchase demand and stabilize the development of Meishan's real estate market.

Recently, relevant departments in Meishan City, Sichuan Province drafted a "Draft of Opinions" to encourage group home buying. Picture/Screenshot of the official website of the Meishan Municipal People’s Government

Group purchasers of new homes can enjoy the same protection as local home buyers

According to news released on the official website of the Meishan Municipal People’s Government of Sichuan Province, recently, Meishan City’s housing and The Urban and Rural Development Bureau took the lead in formulating the "Supporting Policies for Group Purchase of New Commercial Housing in Meizhou Outside the City (Draft for Comments)" (referred to as the "Draft"), which proposed a series of supporting preferential policies for group purchases of new houses.

According to the "Opinion Draft", the group purchase of new commercial housing referred to in this policy refers to the one-time purchase of more than 30 units of new commercial housing by party and government agencies, enterprises, institutions and social groups outside the city within Meishan City. Commercial housing. In addition to enjoying the existing unified house purchase policy in Meishan City, group purchase entities will be provided with house purchase discounts by the housing and construction department in coordination with real estate development companies. For example, a one-time group purchase of more than 30 units will provide a discount of 3% of the house purchase price, a one-time group purchase of more than 50 units will provide a discount of 4% of the house purchase price, and a one-time group purchase of more than 100 units will receive a discount of 5% of the house purchase price. The specific discounts are determined according to different real estate conditions.

In addition to house purchase discounts, the "Opinion Draft" also introduces corresponding benefits in terms of supporting conditions, providing groups purchasing new commercial housing with the same rights as local home buyers. For example, in terms of education, the children of those who buy new commercial housing in a group can enjoy the same treatment as the children of local home buyers, and receive compulsory education and go to school nearby; in terms of medical security, those who buy new commercial housing in a group are included in the local basic public health system. Service system; and, Meishan City will provide household registration, elderly care and childcare, employment and entrepreneurship convenience for people who buy new commercial housing in groups, and enjoy Meishan in terms of life security such as community childcare, visiting A-level tourist attractions, and taking public transportation. Treatment of citizens.

It is worth mentioning that the "Opinion Draft" also encourages non-local real estate development companies to invest in real estate development projects in Meishan City to provide customized services and targeted services for non-local home buyers.

Many places encourage group buying of houses, which may become a new option for rapid de-escalation

Regarding the new policy to be introduced in Meishan this time, Su Yu, the research director of the Sichuan Branch of the China Index Research Institute, believes that this time The release of discounts for home purchasers outside the city has further expanded the scope of discounts for home purchases in Meishan, which is conducive to stimulating further release of home purchase demand and stabilizing the development of Meishan's real estate market.

Behind the policy measures to accelerate decentralization is the local real estate market that needs to be activated. In Su Yu's view, Sichuan's real estate market is still in a period of adjustment. Except for Chengdu, which relies on the support of its rapidly growing industrial population and has strong market resilience, it will still take time for the secondary cities in Sichuan Province to recover. "Governments in various regions are actively formulating policies to stabilize the market and activate demand, in order to accelerate the market recovery." Su Yu said.

Judging from the new property market policies introduced in many places across the country, "group home buying" may become a new option for locals to quickly destock.

In early August this year, four departments in Suining City, Sichuan Province jointly issued the "Notice on Further Strengthening the Work Related to Group Buying of Housing for Talents", proposing that the city's party and government agencies at all levels, enterprises and institutions, and social group employees, etc. All talents can participate in the talent group buying activity, which in principle lasts for one year. In principle, the discount for real estate projects participating in group purchases shall not be less than 3% of the total price of the house purchased.

On July 8, Changchun City, Jilin Province also issued the "Notice on Several Measures to Further Promote the Stable Development of the Real Estate Market" to support the centralized bulk purchase of commercial housing.

It mentioned that government agencies, state-owned enterprises and institutions, colleges and universities, scientific research institutes and social groups should be supported to contact real estate development companies and organize centralized bulk purchase activities of commercial housing.

In addition, Bazhong City in Sichuan Province, Pu'er City in Yunnan Province, Tonglu County in Hangzhou City, Zhejiang Province and other places have also recently introduced new policies to encourage the purchase of houses through group purchase models with certain discounts on home purchases. It is worth mentioning that as early as May this year, it was reported on the Internet that Zengcheng District of Guangzhou City had issued an internal document to organize group home buying activities, but there has been no official document on this policy.

“Group buying itself is a kind of destocking policy. It is also a large-scale marketing planning work organized and directed by the government. It is the current means of destocking in batches and is also a good way to activate the housing transaction market. means." said Yan Yuejin, research director of a think tank center of a research institute.