Traditional Culture Encyclopedia - Hotel accommodation - The Development Strategy of Zhongwang Group
The Development Strategy of Zhongwang Group
A complete production management system is the basis for enterprises to stabilize product quality and improve product output. Since the establishment of the company, it has focused on the development strategy of being practical, refined, strong and bigger, focusing on economies of scale and complementary products, and is determined to "climb higher and compete with the strong; Strive for greater ratio and faster ",give full play to the flexibility and agility of enterprises to adapt to external changes, and improve enterprise management, realize institutional reorganization and management mechanism innovation, and establish a sound and effective operation mechanism to promote enterprise development in line with the modern management model of diversified product structure, advanced equipment selection, innovative technology and process, quality process monitoring and systematic management. Since 1997, the company has successively passed ISO92, ISO91, ISO141 system certification and product certification, and successfully passed all product certifications in Europe and Russia at one time, completely realizing the monitoring and management of the whole process from raw and auxiliary materials entering the factory to products leaving the factory and after-sales service.
for more than ten years, the company has invested a lot of money to maintain the international advanced level of aluminum profile extrusion, surface treatment, mold processing and manufacturing through purchase and technical transformation. The main equipment is imported from Italy, Germany, the United States, Japan and other countries. At the same time, it also introduces international advanced testing equipment, photoelectric spectrometer, high-precision material testing machine and section size scanner, which lays the material foundation for the company's development. The production and operation of the company's products have always maintained the best level, and the annual growth rate of product sales has reached more than 32%. In 26, the company fully implemented the ERP information management system, which realized the sharing of resources on the information platform from the company's supply, production, financial management, cost control, warehousing to sales, greatly improving production efficiency and reducing consumption. According to the requirements of "criteria for performance excellence" and "criteria for performance excellence Implementation Guide", the company constantly strengthens and improves all the work of the enterprise, strives to master advanced quality management experience and implementation methods, enhances its competitive strength, and truly realizes the continuous improvement of the company's performance.
The "Zhongwang" brand products produced by the company have always been in the high-end field of domestic aluminum profile construction industry by virtue of excellent product quality and rapid improvement of technological innovation ability. In particular, it has made a breakthrough in undertaking large-scale landmark projects in China, successively undertaking more than 3 large-scale landmark projects such as Beijing Olympic National Convention Center, Beijing Capital Hotel, Beijing Capital Airport Phase III, Beijing Financial Street F1F2, Beijing Fulicheng, Tianjin Fulicheng, Nanning Hangyang International City, Nanning Crystal City, Shenzhen Peninsula City-State, Nanchang Jialaite Hotel, Wuhan Golden Washington Tower, Hangzhou Kang Enbei Building and Jinan Government Affairs Center, which has truly promoted "Zhongwang". The product quality is extremely stable under the controlled state. At the same time, the work of energy saving and consumption reduction runs through the implementation and operation of the two management systems of quality and environment. At present, the company is implementing the overall operation of cleaner production. Strengthening brand building and constantly improving Zhongwang's popularity are the external manifestations of enterprise quality and product quality. Quality generates value and brand generates high value. Therefore, quality is the only way for enterprises to survive, and brand is the broad road for enterprises to develop. Over the years, the company has attached great importance to brand building. Ideologically, the company actively cultivates and establishes the idea of independent brand, attaches importance to the promotion of brand awareness, and has participated in exhibitions and trade fairs held in various parts of the country for many times. In terms of investment, in order to improve the popularity of Zhongwang trademark, promote and maintain the brand image, the company invested a lot of money in multi-directional advertising. From 24 to 26, * * * invested 179.88 million yuan in advertising expenses, and spent it in more than 4 TV stations such as CCTV, Shanghai Satellite TV, Guangdong Satellite TV, Liaoning Satellite TV and Hong Kong Phoenix Satellite TV during prime time, as well as People's Daily and Nonferrous Metals Newspaper.
the company put forward the brand cultivation goal of "building a loyal and prosperous brand and creating a world brand", and set up a legal department with two professional lawyers as the main members to strictly review all kinds of contracts to protect the reasonable and legitimate rights and interests of both parties. So far, the company has never had a dispute caused by the problem of honesty, and the company's credibility has been widely recognized, further improving the overall level of the company's brand building.
the company always regards improving product quality as the basis of company development and brand building, and has established and improved a strict quality control system. After years of hard work and careful cultivation, the brand "Zhongwang" has become a first-class brand with high popularity in related fields in China. In the newly published "China 5 Most Valuable Brands", the brand value of "Zhongwang" has reached 5.434 billion yuan. Market-oriented, technology-based, the implementation of independent innovation company has always regarded independent innovation and comprehensively enhance the core competitiveness of enterprises as the strategic decision of the company's development, and formulated various strategic development plans including technological innovation, management innovation, talent introduction and training, marketing, etc., so that the company's development can quickly leap to a new level, from the original processing manufacturing industry to a scientific and technological innovative enterprise with strong core competitiveness. Adhere to the implementation of enterprise technology development strategy, and promote enterprise development with scientific and technological progress. According to the national science and technology development plan, combined with the market demand and its own development needs, the company established a research and development technology center composed of 13 people in 1998, including 1 professor-level technical consultant, 5 master's senior engineers, 15 sub-senior engineers, 46 normal school students and 4 registered quality engineers, with a bachelor's degree or above accounting for 9.23%, covering an area of 3,147 square meters and a construction area of 8,189 square meters. In scientific and technological innovation activities, the Technology Center has played a leading, supervising and ensuring role in product development, management, quality management, marketing and technological innovation of the company, which has made the product varieties, specifications and models increase day by day, and its quality reputation is famous in domestic and foreign markets, which is well received by users. From 24 to 26, the total investment in science and technology was 239 million yuan, 4 papers were published, 14 patents were declared, and 8 new products were developed. The sales revenue of new products totaled more than 3 billion yuan, and the foreign exchange earned by export reached more than 11 million dollars, which really reflected the far-reaching significance of the national brand strategy.
It is difficult for an enterprise to rely on a certain product or a certain quality level for its survival. Only by continuous innovation in development can products have vitality and enterprises survive and develop in the ever-changing market environment. Therefore, in terms of technological innovation, the company has intensified its efforts and given priority support to people, finances and materials. Constantly turn scientific and technological achievements into productivity and competitive advantages, and achieved good results. At the same time, it also enhances the social responsibility of enterprise products, strengthens the measures of product quality stability, and makes Zhongwang brand fully have the ability of self-protection. Talent is the driving force of enterprise construction and the best resource for enterprise development. Excellent talent is the most dynamic factor in enterprise development. Nowadays, the competition among enterprises has turned from the competition of material resources to the hot spot of human resources competition. To build a famous brand, we must be people-oriented, and only a refined product can be refined. Since the company started its business for more than ten years, it has always adhered to the construction of talent project and attached importance to the introduction, training and development of outstanding talents. Since 2, it has recruited 1,676 graduates from national key universities, given them opportunities to give full play to their talents and learning, and provided a good development platform in due course. The company adopts the training mode of inviting in and out, recruiting from outside and cultivating from inside, studying abroad, and inviting international friends and colleagues to Zhongwang for many times to pass on scriptures and send treasures and exchange technology. The company gives care and love in life, work and study, solves housing for them, stimulates their enthusiasm for study and work, and keeps people paying attention. The company always adheres to the employment mechanism of caring, cultivating, guiding and competing, and constantly optimizes the talent team. At the same time, in the virtuous circle of quality and benefit, high-quality managers and staff have been trained and brought up, which has promoted the promotion of brand and goodwill value, which is another virtuous circle to achieve "* * *" win between enterprises and related parties. In the technical cooperation with Northeastern University, the management ability of the company's personnel at all levels has been improved in an all-round way. The company will continue to introduce technical research and development talents, production management talents, marketing talents and enterprise management talents with high comprehensive quality and strong business ability, so as to build an enterprise staff with strong cohesion, combat effectiveness and innovation, and provide a solid talent base and human security for the company's accelerated development.
brand is a symbol of an enterprise's comprehensive strength and quality level. It is the long-term sustainable development goal of Liaoning Zhongwang Group Co., Ltd. to improve the quality level, enhance the competitive strength of enterprises and implement the famous brand strategy of winning by quality. Zhongwang is determined to have more confidence in winning. Under the guidance of the national, provincial and municipal quality supervision departments and with the strong support of industry associations, it constantly strengthens the internal supervision of enterprise management, continues to increase its independent innovation capability, strives to improve the company's modern management level and quality assurance measures, and makes unremitting efforts for the national quality revitalization cause and the development of China's famous brand strategy.
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