Business plan of catering company

Today, with the step-by-step development of society, many occasions are inseparable from business plans, which play an important role in attracting needed human resources and rallying people's hearts. So how to draw up a business plan to play its greatest role? The following is the business plan of the catering company that I helped you organize. Welcome to read the collection.

Business Plan of Catering Company 1 I. Business Objectives

Develop catering brands with "harmonious society" as the registered trademark, and establish a certain scale of green catering chain company with reasonable and effective management and investment.

Two. market analysis

With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.

As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.

Third, the implementation plan

1. Green catering service model.

Customer-centered, thoughtful service, customer satisfaction as the purpose, smiling face to welcome guests, sincere hospitality, actively advocate green consumption, and finally achieve the improvement of the company's business philosophy by satisfying customers.

2. Positioning of the target market.

Catering industry acceptable to middle-and high-income people. Customer base: individual and private owners+white-collar workers+others.

3. Market strategy.

Production industrialization, product standardization, scientific management and chain operation.

(1) Business Strategy of Catering Company

Employees' clothing, business philosophy, internal management, and unity of the head office.

Green catering means that every link of the whole industrial chain, such as food planting, production and processing, logistics and distribution, table consumption and service environment, is in a natural, safe and pollution-free state. In the process of purchasing, we should first identify the source raw materials, natural pollution-free raw materials and green food raw materials, try to buy processed canned food, canned food or other semi-finished raw materials as little as possible, and be good at identifying and preventing the purchase of contaminated or deteriorated raw materials.

(2) the image strategy of catering enterprises

In the restaurants located in the business district and tourist attractions, the company's green, clean, hygienic, affordable and warm image is fully displayed. Please ask a professional company to do advertising planning for us, and strive for individuality from the company's characteristics.

Business plan of catering company II. Overview of takeaway shops

1, our restaurant belongs to the take-away catering service industry, and its name is "intimate take-away". It is a sole proprietorship enterprise. It mainly provides Chinese breakfast, lunch, dinner and supper.

2. Different from ordinary restaurants, our restaurant is characterized by combining special snacks that are difficult to achieve in various counties and districts, providing pollution-free, pollution-free and ecologically safe food to meet the needs of various customers.

3. The intimate takeaway shop is located in the middle section of Jinshui Road, Weinan City. This store is positioned as a low-end takeaway shop to meet the consumption needs of most customer groups.

Second, the market analysis

(A) the status quo of Weinan catering industry

Through investigation, it is found that the catering industry in Weinan is mainly divided into high-end hotels, high-end professional hotels, professional fast food restaurants, middle and low-end restaurants and street snacks. Except for KFC, McDonald's and other large fast food restaurants, other restaurants hardly provide this service.

(2) Market demand analysis

1. Social needs: First of all, white-collar workers, with the increase of work pressure and the acceleration of life pace, their meal time is also shortening, and convenient and high-quality take-out just helps them solve the problem of meal time; Followed by the staff of shopping malls and commercial shops, especially the staff of shopping malls such as Weinan Shuang Yuan Commercial Building and Huayue Shopping Mall. These shopping malls are basically private shops, and there is a large flow of valuable people. They hardly have time to go out to eat, so affordable and delicious takeout is of course their best choice. Finally, there are post-80s families in society. For these people, most of them don't like or like cooking. Besides, they like surfing the Internet and watching TV instead of eating out. But their wages are not high, so it is impossible for them to eat fast food like KFC and McDonald's all day. Our middle and low-grade takeout just meets their consumption needs.

2. Demand of student population: The student population is mainly college students. First of all, because there is not much homework and free time, most people like to stay in the dormitory, either sleeping, surfing the Internet or watching TV, especially boys. They often play games and forget to eat and sleep, and miss the time for people to eat. In addition, many people are too hot in summer and afraid of cold in winter, and are unwilling to go out to buy food. Our intimate take-out just meets their needs, so that they can enjoy the life of eating delicious food without leaving home. Secondly, Weinan Teachers College, Shaanxi Railway Vocational and Technical College and other institutions have more international students. They have been in Weinan for several years, and they certainly hope to taste the special snacks in Weinan. Now they can eat without leaving the dormitory. They must be happy.

(3) competitor analysis

Our restaurant is mainly surrounded by some traditional restaurants such as hot pot restaurant, which will have an impact on our takeaway shop, but the impact is not great. The main competitors are KFC, McDonald's and other large fast food restaurants that provide take-away service. Their brands are time-honored, established for a long time, with excellent fast food quality, good service quality and many loyal customers. However, the food prices in their stores are relatively high.

Third, the introduction of entrepreneurial ideas.

With the progress of science and technology and the development of economy, people's sense of survival crisis is becoming more and more serious. With the development of economy, people's living standards have improved, but people's life pressure and work pressure are also increasing. With the progress of science and technology, various genetically modified foods and synthetic foods have appeared. There are many kinds of food, but there are fewer and fewer safe foods that people can eat and dare to eat.

In order to eliminate people's sense of survival crisis, reduce people's pressure and let people eat safe and delicious food. The original intention of our store is to provide people with pollution-free, pollution-free and pure natural raw materials. Our take-away packaging is iron and reusable pollution-free lunch boxes. At the same time, our convenient and high-quality take-away service can help people solve the problem of short meal time caused by work pressure.

Our aim is "to provide customers with ecological, safe, convenient and high-quality take-away service".

Fourth, the construction of entrepreneurial organizations.

Our store is in the initial stage, and the organizational structure is mainly linear. The specific structure is as follows:

Because our store has just been established, the capital and scale are limited, and the department setting in the store is not perfect. At the same time, due to the problem of human resources, the marketing promotion activities and human resources management activities of our store are mainly completed by the general manager and the store manager.

Analysis on the Market Competition of verb (the abbreviation of verb)

The following mainly uses SWOT analysis method to analyze market competition.

S: First of all, the food in our restaurant mainly uses pollution-free and pollution-free raw materials, which meets the needs of modern customers for food consumption. Moreover, compared with the take-away products of fast food restaurants such as KFC, the price is relatively cheap. Secondly, compared with other traditional hotels in Weinan, our take-away service is more in line with the needs of modern customers; Finally, unlike western fast food restaurants, which mainly meet the needs of young people, the food provided by our restaurant is Chinese, covering a wide range of people of all ages.

W: Although the food provided by our restaurant is of good quality and low price, customers lack trust in our products because it has just been established and is not well-known compared with other take-away services and has not formed a brand effect.

O: With the improvement of people's living standards and the emergence of various food safety problems, people have higher and higher requirements for food quality. At the same time, people are more inclined to buy pollution-free and pollution-free green food, which is a good opportunity for our store. Furthermore, the shortening of people's meal time, the emergence of a large number of business workers and the influx of a large number of students provide opportunities for the development of take-away service.

T: Although it seems that the prospect of take-away service is bright now, with the development of economy, the scale and popularity of catering industry are getting bigger and bigger, and people will have more and more convenient meals, which has impacted the development of take-away industry. At the same time, with more and more people discovering take-away business opportunities, there will be more and more take-away service points, which will make our competitors more and more.

Sixth, STP analysis.

(A) S (market segmentation)

1, geographical factors breakdown: Weinan belongs to small and medium-sized cities and is located in the north. Consumers are mostly northerners, mainly the local population in Weinan and the floating population in surrounding cities. There is little difference in the taste of meals, and the main staple food is pasta.

The dishes prefer vegetarian dishes, and the taste is slightly heavy. The food provided by our intimate takeaway just meets this demand.

2. Subdivision of population factors: With the development of urbanization, the urban population is increasing, mainly young people, mainly distributed in various commercial posts, schools and other places. It is this group of people whose lifestyles and consumption patterns are very different from before. They advocate fashion, like freedom and pursue individuality. At the same time, they are also spoiled and lazy from childhood, and the launch of our intimate takeaway just meets their needs.

3. Subdivision of psychological factors: With the improvement of living standards, people's requirements for quality of life are constantly improving, and people's lifestyles are constantly changing. In the past, people's pursuit was to have a full stomach and a good meal, regardless of their health. Now, with the increasing incidence of various cerebrovascular diseases, hypertension, diabetes and other diseases, people's pursuit has changed, and they pay more attention to health while eating well. Coupled with the emergence of various food safety problems, people are more inclined to eco-safe green food, and our intimate takeaway just caught this and filled this gap.

4. Behavioral factor analysis: Due to the increased work pressure and shortened meal time, people are generally willing to buy affordable and convenient take-away. And with the emergence of a large number of post-80s families, more and more families tend to take-away service, mainly focusing on young people.

(B) Target market selection

Through the analysis of the production capacity, human resources and financial capacity of our intimate take-out, as well as the analysis of the consumer market, our target market is mainly targeted at the younger generation, who are mainly commercial workers, families born after 1980s and students. Because our store is newly established, its human resources and financial ability are relatively not strong enough to meet the consumption needs of all market segments, and among all consumer groups, the younger generation is the main one. Therefore, our target market is the youth group.

(3) Market positioning

Intimate take-out in the market positioning, the main use is to choose positioning.

Compared with the take-away service in KFC, McDonald's and other stores, our intimate take-away service has just been established, the brand effect has not yet formed, and the customer trust is not strong. However, they mainly provide western-style fast food, while our shop mainly provides Chinese food, which is more in line with the needs of consumers in China. At the same time, in small and medium-sized cities like Weinan, people's wages are generally not high, and of course the consumption level is also obvious. In addition, our target customers are young people, and their consumption level will be lower. Therefore, our products are mainly positioned as the low-end market, once as the entry point, and then gradually expanded.

Seven, 4P analysis

(1) products

1, product features: as far as the product itself is concerned, our meals mainly use pollution-free, pollution-free and ecologically safe raw materials. At the same time, our take-away packaging uses sterile and recyclable iron lunch boxes, which have no white pollution and will not cause harm to human body. As far as the product ordering methods are concerned, there are mainly telephone ordering, SMS ordering and online ordering, which are convenient and quick to meet the consumption needs of modern people.

2. Product category: Our special meals mainly include: Heyang Heichi mutton sauce, Hancheng mutton noodles with minced meat, Dali crescent moon cake, Pucheng basin mutton, Weinan steamed buns, Linwei Lehe, local special dishes, special pasta, special porridge, rice and crispy rice.

(2) Price

In order to achieve the pricing goal and consider the product characteristics, we use the accounting department to provide cost estimation, the sales team to provide customer-related information, and the kitchen department to provide capacity information for accounting. According to accounting, the dishes in our restaurant are mainly in the middle and low price range, pasta is generally around six yuan, meat staple food is generally around ten yuan, and the second special dish is determined according to the selected dishes. The porridge is generally 1.5 yuan, the moon cake is one yuan, the food is 1.5 yuan, and the meat is 4 yuan.

(3) Promotion

1. Advertising: As our store has just started, the funds are not very abundant, and the expenses for TV advertising and magazine promotion are a bit high. We can choose Huashang Daily, Internet and leaflets for publicity. When we carry out leaflet publicity, we mainly aim at schools, large shopping malls and other places where there are many young people.

2. Commercial promotion: Our store mainly adopts three ways for commercial promotion. First, apply for membership cards for big customers, and you can enjoy membership treatment as long as you specify the membership card number every time you order food. The second is to issue vouchers to ordinary customers, which can be used to deduct part of the shopping money in the next consumption. Third, every night before work, unsold porridge, soy milk, etc. They are all packaged and sent to passers-by passing by my store, which plays a role in publicity and promotion.

(4) channels

Our store mainly adopts direct selling. Our raw materials are directly purchased by our purchasing staff, and there are special purchasing points to ensure the quality. Meals are delivered directly by our food delivery staff, and products can be promoted by the way during the delivery process. In addition, telephone sales can also be carried out by special personnel.

Eight, human resources management

(A) Restaurant governance structure

The restaurant has a general manager to make decisions on major issues of the hotel; A manager and cashier, responsible for cashier and handling daily affairs in the store; Five chefs, three in-store waiters, two buyers, eight take-away deliverymen and one cleaner.

(2) Recruitment plan

1. Our store will recruit 5 chefs, 3 in-store waiters, 8 take-away deliverymen, 2 purchasing staff, 1 cleaning staff. At the same time, according to the situation, extra poor college students are recruited to do part-time jobs.

2. Publish recruitment information. Information is mainly published in newspapers and online, and recruitment information is also published by distributing leaflets and posting posters outside the store.

3. Personnel selection. When selecting personnel in our store, we mainly aim at chefs and take-away food delivery personnel. Chefs mainly test cooking skills and professional ethics, and the main requirements of take-away personnel are skilled driving skills and familiar with the terrain of Weinan city.

(3) Staff training

Our staff training is relatively simple. For chefs, their training task is to seriously study the practices of characteristic snacks in Weinan counties and districts, and constantly improve their cooking skills and professional ethics; For the distribution team and service personnel, it is mainly etiquette training. Their training goal is to always smile at customers, and the concept that customers are always right in case of conflict runs through them. The delivery service should be comprehensive and thoughtful to satisfy customers.

(d) Employee performance and incentive policies

Our store has clear rewards and punishments in management, and employees will be deducted for absenteeism without reason. For chefs and service personnel, performance pay cannot be implemented, while for delivery personnel, the basic salary plus commission is implemented, and the commission is determined according to how much they send out. Reward employees with good performance every month, and punish employees with poor performance.

Nine. Financial and risk analysis

financial analysis

65,438+0. The upfront expenses are mainly: 30,000 yuan for store rent and decoration, 1 10,000 yuan for food and beverage hygiene license application, 1 10,000 yuan for kitchen utensils and take-away packaging, and 25,000 yuan for take-away delivery vehicles.

2. The costs in the operation stage mainly include: staff salaries, materials procurement shops, shop rental fees, business tax, utilities, fuel costs and miscellaneous fees.

4. Analysis of return on investment: According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover is roughly estimated to be about 2,000 yuan, with a yield of 30%, and the return period of investment can be about four months in 600 yuan.

(2) Risk analysis

The complicated internal and external environment breeds all kinds of risks all the time. Enterprises need to know all kinds of risks in order to formulate correct management countermeasures, improve management level and avoid risks. Now, the risks that our take-away shop may face are analyzed as follows:

1, external risk

With China's entry into WTO, large foreign catering enterprises have entered China in succession, and the speed and frequency of their brands entering the China market are very fast, which will definitely bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially the fast food chain stores from abroad, such as KFC and McDonald's, occupy a large market share in the fast food industry in China.

2. Internal governance risks

The catering industry is a relatively low-tech industry, but it needs strict governance to win the trust of consumers. For most self-operated restaurants in China, the internal governance is loose and the quality of service personnel is low. How to establish a modern enterprise system, improve the operating mechanism and strengthen the internal governance of enterprises is related to the survival and success of enterprises.

3. Market risk

The market is constantly changing, so we must consider the risks of the market. Specifically, there are the following risks:

(1) In the development stage of this project, similar restaurants may open in the market at the same time.

(2) Not familiar with the risks in the production stage. If the project has been put into production, but no marketable products have been produced, the project may not have enough capacity to pay the production costs and repay the debts.

(3) The risk of an unfamiliar product in the operation stage, and the income after the project is put into production depends on the sales volume and other performance of its products in the market. For the project at this stage, the biggest market risk source is the competitive risk of catering industry in the market. If the project is put into production with good benefits, it is likely to bring about the birth of a series of similar commercial projects, thus intensifying the competitive pressure of this project.

4. Risks of raw material resources

The raw materials of this restaurant are mainly fruits and vegetables, beans and fungi, as well as some meat. It is the most popular green natural pollution-free food at present, especially the health-care restaurant. Therefore, professional knowledge and technical input are needed in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food.

Step 5: Countermeasures

(1) absorbed advanced production technology and experience and developed its own special food.

(2) Strict management, regular training of employees and establishment of customer service reports.

(3) Strict project planning is carried out in the project development stage to reduce project risks.

(4) After entering the market, be familiar with the food market cycle, do not rest on its laurels, and actively develop and update food.

(5) Establish and maintain long-term cooperative relations with raw material suppliers to ensure the supply of raw material resources.

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