Public relations activity planning collection of 8 articles

Public relations activity planning collection of 8 articles

I. Background of the event

Although there are many canteens in our school, the pressure to supply so many students is still a bit great, showing a state of short supply. So whenever it's time to eat, the order of the canteen presents a state of chaos, as if chaos has become a matter of course, and the crowded crowd has caused a very bad influence on the outside world. This unhealthy atmosphere has damaged the organizational image of the school and greatly reduced the public's evaluation of the school. So let the canteen order return to order.

Second, the purpose

In order to create a good organizational image of the school and improve the quality of students, we should earnestly follow the school's "three-do" educational concept, start from the side and start from the canteen, so as to return the canteen order to the order, thus enhancing the school's visibility, reputation and harmony in small matters. Specially planned this "orderly you, me and him" activity.

Through this activity, let the students realize the importance of consciously observing order, not doing small evils or doing small good. Correct some bad habits in the school and get high praise from the public with correct self-orientation.

Three. Time and place of activity

Location: a university

Time: March, 20xx. Considering that everyone is going to review the final exam and have a winter vacation, in order not to affect everyone's exams, this activity will be arranged after the start of next semester.

Four. resource demand

This activity needs some manpower and material resources. Human resources: school leaders, school logistics, school radio station, school reporter station, school student union, local TV station and daily newspaper. Material resources: related funds, school playground.

Verb (abbreviation for verb) activity

1, March 1 to March 7, the school radio station reported the disorder of the canteen, and cited some examples, as well as the bad influence on everyone and our school, which established everyone's sense of ownership. I believe everyone will remember some related reports that lasted for 7 days.

2. At the same time, the school reporter stood on campus and interviewed students randomly to understand their views on the disorder of the canteen and listen to their voices. And contact the Political and Educational Affairs Office, write some relevant reports and publish them in the school newspaper, vigorously publicize and advocate everyone to consciously abide by discipline and cultivate a new style of civilization.

On March 7, when everyone's attention was focused on this matter for seven days, the school leaders would come forward and release a message about restoring the order of the canteen, so that the counselors could convey the core ideas. At this time, everyone will realize the importance of the problem. I believe that everyone's sense of responsibility and awareness of obeying order will be greatly improved than before.

4. From March 8 to March 30, 3 1, hospitals formed volunteer teams to carry out volunteer activities in the canteen, supervise everyone to queue up consciously and maintain the order of the canteen. At the same time, the school logistics department puts display boards on the order of canteens at the gates of major canteens, and the position of the display boards must be eye-catching to remind everyone at all times. In the meantime, if everyone performs well, you can withdraw the volunteer team in advance.

After a period of publicity and volunteer action, everyone should not only realize the benefits of orderly canteen and improve efficiency, but also realize the basic quality of contemporary college students. From March 18 to March 19, contact relevant reporters and staff of local TV stations and municipal daily newspapers. On March 20th, our student union will organize a large-scale signature activity in the school playground. A huge banner crosses the playground (the banner must cover the whole playground), which reads "orderly you, me and him, civilized and fresh air support" Each hospital organizes students to enter the playground in turn and sign the banners. After signing, a big banner hung on the iron fence of the playground. Reporters from City TV and City Daily reported on this large-scale signature activity. It not only improves students' sense of ownership, but also enhances the image of the school.

time

event

March 1-7

School radio station report

Interview at the school reporter station

Published in the school newspaper

March 7

The school leaders released the news.

Counselor communication

March 8 to -3 1.

Supervision of volunteer team

Publicity display board of school logistics office

March 18- 19

Contact local TV stations and journalists.

March 20

Large signature activity

Problems and details in intransitive verb activities

1. In case of unexpected events such as weather, the signature activity will be postponed.

2. The signed banner must be big, which is more powerful and newsworthy.

3. Volunteers must be friendly in the process of canteen supervision, which fully reflects the quality of college students.

Seven. budget

Publicity board fee: 30 yuan.

Large banner fee: 500 yuan

10 pen: 15 yuan.

Eight. The person in charge of the activity and the main participants

Organizer: Student Union of a university.

Participants: all college students.

Participating guests and units: city TV station, city daily newspaper, leading school radio station, a university reporter station.

At this point, the planning activities of orderly activities in our school canteen have been completed. This activity can not only rectify the order of the canteen, correct a series of problems about discipline and order in our school, welcome new civilization into the campus, establish the sense of ownership of our college students, but also enhance our organizational image. The massive signature activity has expanded the popularity of our school, and the orderly and civilized atmosphere has increased the reputation of our school. On this basis, the harmony is greatly improved. May the future of our school be bright and the image of our school be better and better!

The content of public relations planning copy mainly includes the following ten aspects:

I. Title

A complete copy of public relations planning must have a title, which makes people understand that it is an activity planning book rather than a work summary or evaluation report.

The title can be written directly as "xx activity plan of xx company", or it can be used as the main title with words indicating an activity theme and "xx activity plan of xx company" as the subtitle.

The title should be easy to understand.

Two. foreword

Also called background introduction. That is to briefly introduce the background of organizing and planning this copy. Because the planning, organization and implementation of any special public relations activities of social organizations are not without reasons, and they all have their specific backgrounds and needs. Only by clarifying this background and demand can we draw out the specific planning content (scheme) behind it and explain the urgency and significance of holding this activity. Without a certain activity background, the planning content (scheme) will be lost.

The preface should be concise.

Three. Investigation and analysis

Public relations planning is based on investigation and analysis, which is the preliminary work of public relations activity planning. The investigation and analysis mainly focuses on the concrete analysis of the organizational image, which can be analyzed from the advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

The investigation and analysis should pay attention to the representativeness of the investigation object, the applicability of the investigation means, the scientificity of the investigation method, the authenticity and comprehensiveness of the data collection and the reliability of the analysis conclusion.

Four. Target strategy

In order to improve the effect of public relations activities, we must establish public relations objectives. The classification of goals should be selected according to the specific situation of the organization, such as dividing goals into general goals and sub-goals, long-term goals, stage goals and specific goals. (See page 188 of the textbook).

The goal strategy mainly considers whether the set goal conforms to the development strategy of social organizations, the positioning requirements of organizational image, the needs of the public, the needs of social culture and its development, and the problems existing in the organization.

Verb (abbreviation of verb) creative statement

Creativity is the key to the success of public relations activities Creativity is a creative thinking activity carried out by public relations personnel according to the investigation conclusion, the image characteristics of social organizations and the public demand. It is the crowning touch in the whole public relations activity planning. A creative public relations plan can attract and infect the public and make public relations communication achieve good results.

Creative content includes:

1. Activity theme.

2. Name and project of the activity.

3. Slogan.

4. Publicity works, etc.

The theme of the activity should be novel, unique, individual, artistic and attractive.

Media strategy of intransitive verbs

The process of public relations activities is also a process of information dissemination and two-way communication to the public. Therefore, the correct choice of media is an important part of the success of the event.

The choice of media should be targeted, feasible and effective.

Seven. Activity plan

The activity plan is a guide to specific activities. Each activity plan should be formulated separately according to each activity item.

The activity plan should be thorough, operable and specific.

Eight. budget

Correct budget is the guarantee of implementing activities.

The budget should be reasonable, comprehensive and leave room.

Nine. Validity evaluation

Correctly evaluating the effect of this activity will help organizations to understand the realization degree of public relations programs, measure the actual effect of public relations activities, mobilize the enthusiasm of public relations personnel, and provide new information for the next round of public relations work.

The effect evaluation should be based on the goal, seek truth from facts and give the method of effect evaluation.

X. signature

At the end of the copy, it should be stated:

1. Name of the planner. The name of the public relations company, department or planner.

2. Plan the writing time. X year x month x day.

First, the theme of the event: reciprocity, giving strength to the seven cities.

Second, the purpose of the activity: in order to enrich the wonderful extracurricular life of our college students.

Let the students learn the knowledge of public relations etiquette together, strengthen the cultivation of personal cultivation quality and temperament, strive to promote the cohesion of the student union, and master various practical etiquette and skills in various activities. Make us more confident in our daily life and social interaction, and create an image of both internal and external training for future employment. ()

Three. Activities:

1. Train team members on public relations etiquette.

2. Knowledge of public relations etiquette during the competition.

Seven cities club knowledge

Public relations etiquette display, talent display and other links to examine the overall quality of the players.

3. The judges selected the first prize 1 name, 2 second prizes and 3 third prizes.

Fourth, the activity process:

(1) Pre-publicity and preparation activities:

In a short time, the event notice and event planning will be sent to the ministers, and there are related materials for everyone to see. Let the contestants have enough preparation time.

(2) The first round:

Selected 10 contestants on the spot, and entered the next round in the form of quiz, with the content of knowledge of the Seven Cities Competition.

(3) the second round:

It is divided into three stages: a. I shape the image-walk on the stage; B. I have my wisdom-questions and answers about public relations etiquette; C. I show my talent-talent show (plus points).

(IV) Specific requirements: In the catwalk stage, all the contestants take the stage in turn, and then make a personal catwalk to show their personal stage style, and then make a brief self-introduction, mainly showing the personal style and overall image of the contestants. The costumes of the contestants include formal clothes, sportswear and casual clothes. This link a ***40 points; In the question-and-answer stage, the contestants take the stage in turn, and each contestant has two questions. Those who answer correctly can get 40 points, and those who answer incorrectly will not get extra points. Then the audience can answer first, and the person who answers correctly can get a gift. Mainly examine the players' language expression ability and etiquette knowledge; The talent show stage mainly shows the talent ability and live performance ability of the players, including singing, dancing, musical instrument playing, martial arts, calligraphy and so on. , score ***20.

Verb (abbreviation for verb) Target audience: All members of the insurance association.

Location of intransitive verbs:--classroom

Seven. Activity time: May Day, 20xx.

Eight. Budget: to be determined ——

Nine. Organizer: Jiangxi Institute of Traditional Chinese Medicine Association

X. Organizer: Insurance Association of Jiangxi College of Traditional Chinese Medicine

Jiangxi college of traditional Chinese medicine insurance association

Activist: (hereinafter referred to as Party A)

Service Party: (hereinafter referred to as Party B)

On the basis of equality, following the principles of voluntariness, fairness, equal value and compensation, and in accordance with the provisions of relevant laws and regulations, Party A and Party B have reached the following contract terms through consultation for common compliance.

I. Overview of the Project:

L project name:

Press conference of Michele Monique Reis, image spokesperson of Luo Lai.

L activity time:

Shanghai Hotel: 20xx 165438+ 10/0/.

Second, the project content:

Party A entrusts Party B as a professional company for public relations activities of "Press Conference of Luolai Image Spokesperson" to plan (execute) the project contents:

L celebrity endorsement press conference:

1, "Luo Lai image spokesperson press conference" activity plan

2. Planning and on-site monitoring of activities

3, environmental design and installation (lighting, audio, AV equipment)

4. Site determination (site selection and site implementation)

5. Venue layout (stage construction, movable backboard, sign-in backboard, etc.). )

6. Planning and implementation of various conference activities (hosts, dancers)

6. Provide activities related items (sign-in supplies, attendance certificates and activity props).

7. Design, production and application of related materials

L media public relations:

1. Media communication, media invitation and on-site reception

2. Planning, execution and monitoring of press conferences

3. Media reporting guide, post-periodical status tracking and monitoring clippings.

Three. Payment of fees:

The total contract amount is: yuan.

L payment method:

Deposit: 20% of the total contract amount shall be paid in advance when the project is confirmed (

Rmb:) paid to Party B's account.

As an activity start-up advance payment; Second payment: within 3 days after signing the project contract, Party A will pay 70% (RMB:) of the total contract amount to Party B's account as the activity execution fee.

Balance: 20xx 1 1 Pay 10% (RMB) of the balance of the on-site activity fee to Party B's account within five days after the end of the activity; Pay the media service report to Party B's account in one lump sum within five days after submission.

L Party B guarantees that the media attendance rate of this activity will reach 80%, the media manuscript publishing rate will reach 80%, and the average press release will be 300 words/article, and the manuscript will be published within two weeks (except monthly).

Four. Liability for breach of contract:

L Party B shall carry out production according to Party A's requirements and final approval and confirmation opinions. If it is necessary to change or cancel the production content due to other factors, Party B shall notify Party A in writing 1-3 days in advance and obtain Party A's written consent; Otherwise, Party B is deemed to have breached the contract;

L. If the project work cannot be carried out or completed as scheduled due to force majeure, Party B will not bear any responsibilities arising therefrom;

L. If any party violates any obligation, promise or guarantee of this contract or the statements made by any party in this contract are inconsistent with the facts or misleading, resulting in the failure to perform or fully perform this contract, that party shall be liable for breach of contract and be responsible for compensating the losses caused by the observant party;

L If Party A fails to make payment, it shall pay Party B a late payment fee of 0.9% of the total contract amount every day;

L. If Party A stops work in the shutdown agreement, it shall pay 20% of the total amount generated by each project in this contract as liquidated damages; For the executed part, all the money shall be paid, and if losses are caused, Party B shall be liable for compensation.

L. If Party B fails to carry out activities as scheduled according to the time stipulated in the contract, Party A shall be liable for the losses caused thereby.

Verb (abbreviation of verb) how to solve contract disputes:

Any dispute arising from the execution of this contract shall be settled by both parties through friendly negotiation. If negotiation fails or one party is unwilling to negotiate, it may bring a lawsuit to the people's court where the plaintiff or defendant is located.

Other intransitive verbs:

The original of this contract is in quadruplicate, and each party holds two copies.

If there are any matters not covered in this contract, both parties may sign a written supplementary agreement separately, which will take effect after being signed by qualified representatives of both parties and stamped with official seals, and have the same effect as this contract. In case of conflict with this contract, the supplementary agreement shall prevail.

Party A (signature): Party B (signature):

Agent:

Account number: account name

Telephone number: Account number:

Bank of deposit:

Year, month, sun, moon, sun.

Dear Mr Liu:

It has been one year since I came to the company last June 165438+ 10. In this year's work, I have both hardships and sweetness after success. I deeply realized the company's equal interpersonal relationship and enlightened work style, and had a good time.

After graduation, I have been engaged in the planning and execution of public relations activities. I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities. I feel deeply lacking in relevant knowledge in my work. After thinking, I decided to continue studying and strengthen my theoretical level and practical ability.

So for some time, I have been preparing for the postgraduate entrance examination. I also hope that I can continue to study systematically from this point of view, which has also been recognized by my friends and family. At the same time, some friends put forward their own suggestions: I should prepare for review with peace of mind. I'm not young anymore. If you fail this year, it will take a lot of time and energy to take the exam for another year, and you will also face bleak employment prospects after graduation. The business of the company is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination, which can reduce some burdens for the company, and at the same time, I won the last review time and strive to be admitted this year.

Here, I would like to thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and at the same time greatly improved the writing level of graphic advertisements. I would like to express my heartfelt thanks here. At the same time, I am also reluctant to part with this young team. If the company still needs me after the exam, I will rejoin the team without hesitation.

Finally, I am deeply sorry for the inconvenience caused by resignation. Please understand my situation and thank you again.

I am here to convey

Salute!

XXX

XX month XX day

Dear General Manager He,

Hello! I formally ask you to resign.

It's been a year since xx came to the company last year. In this year's work, I have both hardships and sweetness after success. I deeply realized the company's equal interpersonal relationship and enlightened work style, and had a good time.

After graduation, I have been engaged in the planning and execution of public relations activities. I feel that my work has always been in a relatively narrow field, and I prefer to engage in relatively macro marketing and advertising activities. I feel deeply lacking in relevant knowledge in my work. After thinking, I decided to continue studying and strengthen my theoretical level and practical ability.

So for some time, I have been preparing for the postgraduate entrance examination. I also hope that I can continue to study systematically from this point of view, which has also been recognized by my friends and family. At the same time, some friends put forward their own suggestions: I should prepare for review with peace of mind. I'm not young anymore. If you fail this year, it will take a lot of time and energy to take the exam for another year, and you will also face bleak employment prospects after graduation. The business of the company is not very busy now, and there is not much work I can do. After a period of consideration, I decided to quit my job and go home to prepare for the postgraduate entrance examination, which can reduce some burdens for the company, and at the same time, I won the last review time and strive to be admitted this year.

Here, I would like to thank the company for providing me with nine months of study and growth, and thank you and other colleagues for bringing me happy work and study time. Under your guidance, I also learned a lot about graphic design, and at the same time greatly improved the writing level of graphic advertisements. I would like to express my heartfelt thanks here. At the same time, I am also reluctant to part with this young team. If the company still needs me after the exam, I will rejoin the team without hesitation.

Finally, I am deeply sorry for the inconvenience caused by resignation. Please understand my situation and thank you again.

This is a gift.

XXX

XX month XX day

Event Name: Public Relations Exhibition

The purpose of the activity: to publicize the basic knowledge of public relations in a way that members love and hear, to improve the enthusiasm of members to participate in activities and improve their public relations literacy.

Theme: Public relations exhibition, showing public relations style.

Activity content:

1. We publicize the origin, development and some basic principles of public-private relations to our members through pictures. If sponsorship permits, we will also issue knowledge manuals to members.

2. We will also invite Mr. Feng Lan and well-known cosmetics brand consultants to explain the dress and public relations etiquette used by makeup artists to members, so that members can realize the importance of public relations knowledge in their daily lives.

Activity purpose:

1. Popularize basic public relations knowledge. It is always believed that members do not have basic public relations knowledge.

2. Use vivid and interesting forms to teach the life skills used and improve the confidence and interest of members in the activities of the association.

Participants: new and old members of the association

Activity arrangement

Public relations photo exhibition

Estimated time: April10-April 15.

Estimated location: Yuan Bo Avenue and Huiyuan Avenue.

Activity arrangement: Post leaflets on the main roads of Expo Park and Huiyuan Garden.

Organization and personnel arrangement: person in charge: Huang Fei Participants: other key members of the Association.

Lecture on etiquette of public relations documents

Estimated time: 7: 00 pm on April 6th 1 1.

Estimated location: Sanjiao b205 Highway

Activity arrangement: Teacher Feng Lan and cosmetics brand consultant are invited to explain some daily dress etiquette and makeup artists to members.

Organization and personnel arrangement: person in charge: Huang Fei Participants: all key members of the Association.

publicity programme

There is no need to publicize the public relations photo exhibition, because it is a way of publicity in itself.

Publicity of instrument etiquette lecture: hand-painted posters, 3 times *3 sheets =9 copies.

30 handwritten posters, each time 15, posted in the canteen, dormitory and information column.

financial plan

Diaopai washing powder is a brand product of Ainasigong Group in Lishui City, Zhejiang Province. Ness Group was founded in 1968, formerly known as the local state-owned "Lishui Wuqi Chemical Plant", and was transformed into a joint-stock company at the end of 1993, which is currently the largest production base of washing products in the world. Nais Group has an annual output of 6,543,800 tons of washing powder, 300,000 tons of detergent and 280,000 tons of soap. At the end of 2**7 years, Naes dominated the domestic washing powder market.

In order to repay the continuous support and trust of the vast number of social families, on the occasion of Mother's Day, our company is prepared to hold this large-scale Mother's Day event in the city squares on Mother's Day in line with the business philosophy of "only improving your quality of life".

main body

Activity objectives:

Let the society know more about the product positioning of Di 'ao brand washing powder and recognize the business philosophy of Di 'ao brand washing powder "only to improve your quality of life".

The market is positioned as housewives and young people who gradually step into self-reliance, such as residential students and migrant workers.

Activity mode:

Essay, live activities.

Time and place arrangement:

It was held simultaneously in Beijing, Shanghai, Guangzhou, Wuhan and Qingdao on February 9th May 10. (The following planning takes Wuhan as an example)

The Wuhan area is scheduled to be staged on the first floor of Xu Dong Xiaopinmao Commercial Plaza.

Activity content:

(1) Published in regional newspapers and magazines one month in advance (April 10). The advertisement of diao card washing powder Cup-"My Mom's Story" essay competition was released, and senior high school students' essays were open to the public. Relevant experts were invited as judges, and 5 first prizes, 25 second prizes, 50 third prizes and 80 * * "dutiful sons" were selected.

The first prize winner will reward the "harmonious family" for a five-day double flight to Hainan Island;

The winner of the second prize will get a digital learning machine;

The winner of the third prize will receive an advanced MP3 player.

The lucky one can get a VIP discount card for 20 bags of carved household washing powder at half price.

(The lucky ones were randomly selected from the contributors 1000. )

(2) Mother's Day activities in May 10:

Set up a temporary stage in Xu Dong Xiaopinmao Commercial Center Square, and hold a Mother's Day activity of "Special Envoy of Diaopai Washing Powder-Love May, Be Thanksgiving for Motherly Love" at 3 pm on Mother's Day (because most people's holidays are an afternoon).

Activity flow:

Before 2: 30, all the participants were dressed up and the guests began to take their seats.

3:00-3: 15, the opening dance begins and the guests are seated.

From 3: 15 to 3: 30, the host announced the official start of the activity. The host introduced Diao brand washing powder products, expounded the concept and positioning, and thanked the organizers of the event.

From 3: 30 to 4: 30, Professor Yu Dan was invited to give a lecture on Chinese studies "Benevolence" and ask questions on the spot.

4: 30-5: 15 "I comb my mother's hair once" activity, so that the winning son can comb his mother's hair once on the spot, experience the hardships of raising himself by his mother, create a heart-to-heart communication for his mother and children, give her the most unforgettable Mother's Day, make each family more harmonious and improve the quality of life of each family. At the same time, a comb with the trademark of "Carving Brand" was distributed to every participant and audience at the scene.

5: 15-5: 45 Diao brand washing powder has a quiz.

At 5: 45-6: 00, the employees of the company sang a song "Grateful Heart" for their mother as the end of the activity.

After 6: 00, 1000 bags of 300 grams will be sent to Dior brand washing powder for trial delivery.

The host thanked Ainas Company, and the guests left in turn, ending the activity.

Media strategy:

I. Details of advertisements in newspapers and magazines:

1, preliminary work:

(1) Negotiate with the Municipal Youth League Committee to publicize the festive atmosphere of Mother's Day;

(2) Negotiate with the media to form media support for the activities;

(3) Implement the preparation of prizes and gifts.

2. Implementation of activities:

(1) Complete all preparations before April 10;

(2) On April 1 1, 12, 13, an essay notice was published in Wuhan Evening News, and three public service advertisements were released.

(3) Report and publicize the activities on April 25th and 26th to create an atmosphere;

(4) On April 30th, Chutian Metropolis Daily 1/4 published the award-winning results;

(5) From May/KLOC-0 to May 1 0, the shopping mall bought Diao brand washing powder for greeting cards.

Publish 1 1 and 12 public service advertisements in Chutian Metropolis Daily respectively;

(6) May 10, TV special report;

(7) On May 15, Wuhan Evening News held a discussion on "Communication between Two Generations, Communication of Mothers' Feelings", which was postponed and its influence was enhanced; Issue public service advertisements 1 article;

(8) On May 20th, brand promotion soft text;

Two. Details of publicity and planning activities:

During the activity:

The backstage is named after the name of Ainas Company and the trademark of Diao brand washing powder.

Distribute a large number of advertising leaflets within the scope of the event site.

The host of the program was interspersed with irregular publicity and introduction to the company.

Special program specially designed for the company: prize-winning question-and-answer activity (answering the information provided by the company with prizes on the spot).

After the event:

Follow up the effect of this activity and submit it to the company in the form of written investigation report for reference in future activities and cooperation.

Invite major local media to report the details of the event.