Traditional Culture Encyclopedia - Hotel accommodation - How to promote tobacco and liquor stores?

How to promote tobacco and liquor stores?

Tobacco hotels are promoted by means of complimentary goods, promotional activities and experiential marketing.

In the tobacco and alcohol market, more and more products begin to implement the full price control mode, that is, the boss is required to purchase at any price and sell at any price. The profit comes from giving gifts with goods and rewarding tasks, and when selling goods, the store can use the power of giving gifts to grasp the psychological reaction of customers and satisfy them.

There are various ways to promote sales, such as buying wine to send cigarettes, buying wine to send tea, and buying wine to send tourists. Its service aim is only to make consumers feel that the products they buy are affordable, cost-effective and practical. Therefore, when doing consumption promotion, stores should take consumers as the main body, launch full reduction activities and buy the second product at half price, and safeguard the customer base.

Catch old customers

As the owner of a tobacco hotel, he should know his own products, be enthusiastic about customer service and solve problems for customers in time, so as to establish a good image in his mind. At the same time, in terms of accumulating customers, old customers will spend more than new customers and spend less time and energy on buying products.

Using experiential marketing as a scene, customers can really get in touch with the in-store environment and experience the texture of products, which can quickly cultivate and transform customer groups and let more consumers get in touch with, get used to and like the smell of tobacco and alcohol. Free experience products leave an impression on consumers invisibly, which not only establishes the brand image of the store, but also meets the humanized value needs of customers.