How to design a theme hotel?

The design method of the theme hotel is as follows:

1. Locate the topic accurately.

When planning a scenic spot, we must first determine its development direction and orientation, so as to stand out from many competitors and become stronger and bigger. Similarly, theme hotels are the same, except that when they are located in scenic spots, they rely more on the theme positioning of scenic spots. Correspondingly, they serve them and borrow tourists from scenic spots. When they are located in urban areas or not only attached to scenic spots, the accurate positioning of theme hotels is particularly important, and there are many problems to be considered.

When positioning the theme hotel, we should focus on several aspects: first, pay close attention to competitors to avoid the same theme positioning; Second, fully investigate the target market and people, and avoid talking to yourself; Third, dig deep into the theme connotation and avoid the form being greater than the content; Fourth, consider the adaptability between the theme and the hotel to avoid putting the cart before the horse; Fifth, the theme should be properly detached to avoid falling into the stereotype. When the above points are grasped, the positioning of a theme hotel can be said to be accurate.

2. Show the theme in depth

After grasping the positioning of the theme hotel, we should consider how to make customers feel the theme charm of the hotel, which requires the theme hotel to show itself. A successful theme hotel can show the theme idea through its theme environment and atmosphere, in other words, the theme environment and atmosphere is the materialization of the theme idea. We can see the theme of the hotel through the appearance of external objects such as theme buildings and theme landscapes. You can also show the theme of the hotel through the internal entity performance such as theme decoration. This requires Excellence in design, strict checks on decoration and materials, and careful selection to achieve perfection and harmony. Only in this way can a vivid theme environment and atmosphere be set off.

3. Coordination of architecture, landscape and environment

Theme building is a tangible display of theme hotel, which plays a key role when customers buy it for the first time. In addition to pursuing uniqueness, the theme building should also grasp the coordination with the surrounding geographical environment, which is also part of the customer experience. Many hotels that combine the theme of natural scenery do a good job in this respect.

Of course, in addition to natural scenery hotels, there are celebrity culture hotels, historical and cultural hotels, city characteristic hotel, art characteristic hotel and so on. Different theme hotels have different theme buildings and theme landscapes, but the harmony between theme landscapes and theme buildings can play a role in rendering the theme and achieve icing on the cake.