How to transfer the brand?

it depends on whether the franchise agreement signed at that time prohibits the transfer to a third party.

The contract stipulates

(1) If the transfer is allowed, let's see under what conditions the transfer is allowed.

(2) For example, the written consent of the headquarters is required. If the transfer is conditional and the headquarters does not agree, it can not be transferred privately, which will also constitute infringement and breach of contract.

(2) Not allowing the transfer contract clearly stipulates that not allowing the transfer in accordance with the provisions of the contract law will constitute an act of infringement and breach of contract. In addition to tort compensation, there may be a purpose contract, and such a transfer contract will be invalid and the losses will be even greater.

when you want to transfer your franchise store to a third party, it's best to be clear about the specific transfer standards and actual requirements, or the consequences of blind transfer will be greater.

Joining is a Chinese word, and its pinyin is jiā méng, which means joining a certain group. Can be extended to the commercial field, referring to the agent joining of commercial brands.

joining is the continuous contractual relationship between the enterprise organization, or the franchise chain headquarters and the franchise stores. According to the contract, a unique business privilege must be provided, and unconditional assistance (personnel training, organizational structure, operation and management, commodity supply and marketing) must be added. And franchisees also need to pay a relative reward.

there are many types of franchise operation, which can be divided into voluntary franchise, entrusted franchise and franchise according to the proportion of capital contribution and operation mode.

Features

1. There is a franchise owner, that is, the leader of the franchise chain.

2. The owner has a franchise, which can be products, services, business technology, trade names, labels and other special forces that can bring business benefits.

3. the contract is the main link between the leader and the franchisee.

4. The franchisees have the ownership of their stores, and the store operators are the owners of the stores.

5. The franchisees must operate the headquarters of the franchise leader in full accordance with a series of regulations of the headquarters of the franchise leader, and they have no operational autonomy.

6. The headquarters has the obligation to teach franchisees a complete set of business systems such as information, knowledge and technology, and at the same time grant franchisees the monopoly right to use certain areas such as store names, trade names, trademarks and service marks, and provide continuous business guidance during the contract period.

7. The franchisee should pay a certain fee to the leader, which usually includes one-time franchise fee, sales or gross profit commission.

8. The leader has a vertical relationship, and there is no horizontal relationship among the franchisees.

related skills

first, in the early stage of joining, we should pay attention to raising funds reasonably and investing funds reasonably

second, control the operating costs and plan the purchase strategy

third, learn to manage employees.

fourth, learn to manage customers and establish good customer relations

fifth, coordinate with the joining headquarters

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