Traditional Culture Encyclopedia - Hotel accommodation - What are the eight channels of real estate expansion?
What are the eight channels of real estate expansion?
As we all know, there are many ways to get customers in real estate at present, such as the most common way to get customers, such as Anju 58 Room World, and other major real estate website media. According to the data survey, there are more than 6 million real estate agents in China, so it can be said that the single way of obtaining customers in the market is saturated. If brokers don't burn money and buy houses, the effect can be imagined. In addition, the joining fee of major media websites is at least 10. As we all know, when a property buyer wants to know the real estate he is interested in, he will first search for the negative information of the real estate, such as the average price of the real estate, the location of the sales office, the contact number of the sales office and so on. Some customers will also browse 360 sogou or today's headlines to find all kinds of information about the property according to their own search habits, mainly with 100 degrees. At present, the housing information on the real estate has not reached saturation, which is a potential huge opportunity for new house brokers to get customers! Many people will say that the threshold of 100% promotion should be at least tens of thousands to hundreds of thousands, right? Without strength, it can't be done at all, and many brokers are discouraged from seeing it here! Actually, it's not that difficult in baidu promotion. Most of the tenants belong to the brand of Kunyun Technology. The earliest predecessor was also a real estate distribution company, mainly engaged in new house sales and real estate agency business. At that time, it was also a headache customer, with high customer acquisition cost and low transaction rate. Customers who called voluntarily were also rejected by us. After the discussion of the technical team in the later stage, "How can customers find us actively? The cost of obtaining customers should not be too high, and our brokers can also master customers. " What is the average price of Country Garden? How about a house like Country Garden? These keywords directly cover the home pages of domestic search engines such as 360 sogou Today Headlines. Customers search our information. After clicking on the page, they can see our broker's contact information and QR code, real estate information and so on. They can contact us directly at the first time. In the first year after Vanke's research and development, the commission for the team to sell new houses was as high as 6 million. At present, the technology of residents is quite mature, and the purpose of residents has always been: the sales of new house brokers are easier to make orders. We already have our own R&D team, and the customer acquisition cost has been controlled from the earliest 3w a year to less than 3000 a year, which lowers the threshold and makes it easier for each broker to acquire customers and reach a deal! There are many tenants-we have the template of the independent website of brokers, with the functions of one-click dialing and one-click copying and innovation, as well as the home pages of search engines such as sogou headlines, which are displayed in the information of new houses and real estates, so as to obtain accurate customers! Tenants promise more: 7 days can quickly cover 100 degree home page! Baidu search: There are many guests.
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