Traditional Culture Encyclopedia - Hotel accommodation - holiday inn
holiday inn
Holiday Inn always leads the trend with innovative planning and service, and tries its best to meet the needs of customers in the mid-range market. Take high service, high quality and high value as the purpose.
Holiday Inn's conference room network service is a global plan of Holiday Inn, which has been officially provided to customers in the Asia-Pacific region. The network offers a 24-hour conference room rental special plan.
HOLIDEX2000, the international holiday hotel network, is the most advanced large-scale private telephone reservation system in the world. With its huge consulting network, it can directly contact more than 2000 international holidays around the world.
International Holiday Hotel "Quality Club" was grandly launched in the Asia-Pacific region on 1994. At present, the club has 400,000 members, with 1 1 airlines as partners.
Mr. Yang Weijing, Vice President of Holiday Inn International Group China, believes that the beautiful environment and unique geographical location in Zhuhai are the confidence guarantee for Holiday Inn to enter Zhuhai. The return of Macao will also provide more opportunities for Holiday Inn Zhuhai.
The founder of Holiday Inn felt that none of the hotels in his hometown met his standards, so he opened the first holiday hotel in the world on the roadside in Memphis, Tennessee, USA on August 1952 1.
When a family in kemmons wilson went out on vacation, they met hotels with uncomfortable housing, unstable service standards and high fees, so they opened their first holiday hotel in the suburbs of their hometown.
This hotel has 120 rooms, each with a bathroom, air conditioning and telephone equipment. Other facilities include a swimming pool, free ice cubes and free parking. /kloc-Children under 0/2 years old can stay in their parents' rooms for free.
Although these facilities can only be regarded as the most common facilities by today's standards, at that time, the hotel industry had set off a revolution. For more than 40 years, Holiday Inn has been leading the trend with innovative planning and services, trying its best to meet the needs of tourists in the mid-range market.
After building several holiday hotels by himself, Wilson soon realized that to meet the increasing demand of customers, it was necessary to develop vigorously, but it was beyond his ability. As a result, he became the pioneer of chain operation, giving investors the opportunity to buy the trademark rights of holiday hotels and build and operate hotels on their own. He has a good timing. While many holiday shops are being built, the interstate highway system in the United States is also extending all over the country. Before long, the familiar green logo of Holiday Inn has become a hotel logo with high quality, comfort, stable standard and excellent value for money in the eyes of thousands of tourists.
The market demand for medium-priced hotels is very strong. At the end of 1950s, there were 100 holiday hotels in America. By 1964, the number had reached 500, and by 1968, it had increased to as many as 1000. When the interstate highway system in the United States is nearing completion, Holiday Inn is also developing into airport area, downtown area and suburban office area. Later, the international development, 1968 opened the first European holiday hotel in Leiden, the Netherlands, and 1973 opened the first holiday hotel in Asia.
In the late 1960s and early 1970s, a Holiday Inn opened in a corner of the world every two and a half days, and Holiday Inn Group became the first hotel group with a face value of one billion dollars.
However, in the middle and late 1970s, there was fierce competition between business guests and tourists. Other major hotel groups, even hotels outside the middle-priced market, have also started to cut prices sharply and increase facilities to attract customers. At that time, the Holiday Inn was dilapidated, its own market was carved up, and its business objectives were out of date, so the Holiday Inn began to decline.
Acquired by pasteur.
Headquartered in London, Bass PLC is a British company engaged in brewing, soft drinks, bars, restaurants and entertainment. Since the early 1970s, it has been looking for opportunities to develop its business outside the brewing industry. The company has established a global hotel business through Crest Hotel, laying a solid foundation. However, if we want to truly develop globally, we must expand outside the company's home country.
Before choosing Holiday Inn, Babbitt had considered several hotel groups, including Ramada, Radisson and Dunfioni, but Holiday Inn showed Babbitt many advantages, including its excellent reputation.
1988, Babbitt acquired Holiday Inn International Group, obtained the franchise rights of holiday hotels outside the United States, Canada and Mexico, and awarded the franchise rights of chain stores. 1990 In February, Pasteur acquired Holiday Inn North America and became the largest hotel owner in the world.
Pasteur has formulated a new policy for Holiday Inn Group, focusing on global development. Later, Holiday Inn strengthened and adjusted its marketing and expanded the types of hotels and services. 199 1 In the summer of, Pasteur Group moved the headquarters of Holiday Inn from Yoffice to Atlanta. Although Yoffice has been the holiday headquarters for about 40 years, Atlanta has a good infrastructure and transportation network connecting the world. At the same time, Pasteur believes that Atlanta's international status will help Holiday become an international group.
Today holiday inn
Today, Holiday Inn International operates more than 700 hotels in more than 90 countries and regions around the world, including more than 600 hotels in America, more than 50 hotels in Europe, the Middle East and Africa, and more than 80 hotels in Asia-Pacific. Holiday Inn has become the largest hotel chain in the world. Over the years, the Holiday Inn under the Group has made great progress in appearance, variety and regional distribution, but the tenet of high service, high quality and high value that kemmons wilson pursued when he first opened the Holiday Inn in 1952 has not changed.
At present, there are six types of holiday hotels:
The famous traditional Holiday Inn, Crowne Plaza and Crowne Plaza Village are located in major cities and resorts all over the world, with perfect service facilities. Holiday Express Hotel is popular in the United States, while Courtyard Holiday Inn is concentrated in Europe, which has the traditional comfort and value of holidays, but there are no restaurants, bars and conference halls. Courtyard Holiday Inn is located in entertainment resorts, providing comfort and ease for middle-priced tourists.
1984, Holiday Inn International began to manage Holiday Inn Lido, marking the first time that the world's largest hotel management group entered China. Holiday Group has been growing in China for more than ten years. At present, 23 hotels have been opened in 19 cities nationwide, making it the largest hotel network in China. Among them, Holiday Inn Lido is the largest hotel in the holiday hotel network.
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