Li Zhonghui is a guest in Micro Interview.

Reporter: Good evening, everyone! I am a reporter tonight. Fingertips are gorgeous. This is my QQ nickname and my Weibo username. The internet has been like this for so long! It is an honor to be a reporter here today. It turns out that I have been strolling in various groups of Tencent community. And Lao Li must be familiar to everyone. Say hello to our guest Lao Li ~

Li Zhonghui: Hello, I'm Lao Li, a netizen from Tencent.

Reporter: Hehe, Lao Li is very modest! I know a little about your experience, but I'd like to hear your own summary. I think there are not a few people who share my thoughts. Lao Li, share your personal experience and feelings with you! Introduce yourself briefly ~

Li Zhonghui: I used to be a young artist. When I was in Hunan, I wrote articles and drew illustrations in many branches to earn a little money. Later, I followed the wave of reform. When I arrived in Shenzhen 1992, I found that everyone cared about making money. I worked as the executive editor of the enterprise newspaper for one year, and then I changed careers.

Reporter: once we all had a great dream, but later, instead of getting closer, we gradually moved away. Lao Li talked about some experiences and great events from a literary youth to a stationmaster today! Time can always remember everything about us ~

Li Zhonghui: Quality management, production management, corporate culture management and so on. People's growth is always related to the environment. In those years when I came to Shenzhen, both individuals and enterprises were busy with development and developed rapidly. In the process, I have a short story to share. . . Everyone is familiar with New Weekly. I am the deputy director of the pre-distribution and promotion of this fashion magazine. At that time, producer Sun Mian and editor-in-chief Feng Xincheng found my organization, and the boss arranged for me to be responsible for promotion.

Reporter: I didn't pay much attention to Lao Li in the new weekly. Did I share the bitterness and suffering?

Li Zhonghui: It took me three months to train five regional managers, and the circulation increased from 1 million to 1 million. For the first time in my life. . Put on the vest of the new weekly, go to the match between A and A and sell this magazine!

Reporter: I have to say that this is a very gratifying achievement. What do you think is the reason why Lao Li supported you to persevere and succeed in that era?

Li Zhonghui: At that time, Qi Wusheng was the head coach of the men's soccer team in China, and we published a special issue "China doesn't play football" in black. . I brought several district managers, such as newsboys, to sell on the spot. This is my newsboy career. Sales broke through my psychological limitations. From then on, I knew that good things need to be known to others. Close the door and bury yourself. That's when my career started. 1 year later, he was transferred to a hotel as the deputy director of personnel, and became the minister of enterprise management three months later. One year later, he was transferred to the position of Director of the Foreign Trade Office of the Group and Vice Minister of Enterprise Management Department of the Group (by the way, do you need to say anything about the specific unit? )

Reporter: No, no, Lao Li, go on. Personnel management is very clear. What about family education?

Li Zhonghui: Then he was promoted to minister. In the following two years, he was successively transferred to the deputy general manager of his core enterprises and sent to Canada and the United States as CEO. This stall, enterprise restructuring, project dismounted. I left this enterprise. There were three entrepreneurial fields considered at that time: the transformation of high-tech achievements; Management consulting; Educational consultation.

Reporter: What prompted you to choose education and family education?

Li Zhonghui: At this time, Ouyang Weijian, Li Yang's partner in Crazy English, is promoting appreciation education. Meet occasionally, exchange views on education issues, and hit it off. I was hired as a special researcher by an appreciation education institution. I was not enthusiastic at that time. My dream was to be a management consultant. . In the past, most people's resumes had some highlights: investment management, brand management, transnational operation and capital market at the group level. . . . . However, I entered the field of family education, but I was welcomed by my parents, and I couldn't leave. Then I thought about it. I have several advantages in family education!

Reporter: Tell me specifically ~

Li Zhonghui: 1, I know how children should learn and grow happily; 2. I am familiar with how children are accepted and welcomed by the market after learning; 3. The experience of going abroad gives me the opportunity to compare the cultural and educational concepts of the East and the West, which gives me the opportunity to look at education from a unique perspective. For this reason, I have written many articles, such as: China is ill, who will save the spiritual environment for children's growth? If Han Han were my son ... criticize the disadvantages of education and advocate the reform and development of social education, school education and family education.

Reporter: I have read all these articles silently. It really has a unique angle. If you haven't seen it, you can search it and enjoy it ~

Li Zhonghui: At this time, the parents' school cooperated with the appreciation organization. Social media reports, Shenzhen Business Daily, Shenzhen Evening News, radio and television stations. Later, because of the classes I founded and the special courses I developed, students spread all over the country. . . The media is very active in paying attention. Among them, our slogan "Parents study hard and children make progress every day" has become a well-known public welfare slogan! Constantly used by the media, programs and even other websites.

Reporter: I have heard this slogan. Education is a national plan. What is the most worth sharing with us from the establishment of Lao Li's parents' school to now? Say it briefly.

Li Zhonghui: I feel a lot! 1, China is a hierarchical society, and obedience is the most basic educational requirement for parents. Actually, this is not right. This obedience allows parents' mistakes to be passed down from generation to generation. 2. Parents cultivate their children into mediocrity, but complain about their children: they turn steel into iron, but hate iron for not turning into steel ~ ~ No, children are the main body of growth, but China's parents like to ignore everything. As a result, the result belongs to oneself, and the consequence belongs to the child. Rights and responsibilities are not equal. In China, children are the biggest vulnerable group.

Reporter: these things should be taken a good look at by all parents and soon-to-be parents ~

Li Zhonghui: When I go out to give a speech, many people say that I am like a child's defense lawyer. In another lecture in Urumqi, a child raised his hand and asked a question. As a result, he said something that made me want to cry: being your child must be very happy! I feel warm and bitter. What he said is tantamount to telling me that there are too many unhappy children in China! It is not that they have no money, but that they are not respected, understood or even destroyed.

Reporter: Ha ha, everything has a process. The first person to eat crabs will be followed. Lao Li has done better than many of us.

Li Zhonghui: When chatting with me, many children say that we are rich in material things, but we are orphans in our hearts. These affirmations, encouragement and trust from children and parents made me unable to leave this field. This is equivalent to the entrustment of life and responsibility. I hesitated a few years ago, and headhunters came to me many times, hoping that I would be the director of human resources and the president and CEO of the government. . Can't say indifferent. . But the sense of accomplishment still comes from family education. Those children and parents, because of my help, completely changed their situation. This harvest is higher than the economic benefit. This kind of harvest is higher than the economic benefit. I often give lectures in Taian, Shandong, which is close to Qufu. Confucius, the educator I admire very much, came from there. Anyone who knows his life knows that he can be an official, but he can make a fortune without him, no one!

Reporter: Yes. The harvest of the soul is priceless ~ is there anything else Lao Li wants to share?

Li Zhonghui: So, I feel at ease. Focus on family education research, consultation and training, this time, for life. Especially in the process of investigation and consultation, we found that many parents are distributed all over the country. It is very expensive to study in Shenzhen. A parent gave me the first QQ group, and I started this kind of keyboard communication. Studying in Shenzhen is very expensive. Later, there was a forum and a voice classroom was opened. I call it the source circle, the source, the name of the firm I founded, which means: exploring the law and source of education. Tencent Weibo was launched this year. Because of the official recommendation, there are many friends who pay attention. With a special sharing platform, I love my friends here. Thank you!

Reporter: Weibo is really a good platform. Lao Li talks about his feelings about Weibo, and the most important thing is our feelings about V5 ~

Li Zhonghui: Many people ask me this question. I wavered twice three years ago. Now it can be said that it will not change and will persist for a lifetime. Because I insist on love. Special thanks to the live broadcast of micro-interviews. Give me a special experience, this is the first time to interview online. I will overcome all difficulties. Stick to it. To tell the truth, my persistence has been supported by my wife and children. We are living a frugal life now. I would like to add that I am now an advanced MBA, the first Nankai MBA in China. I am innovating this mode of family education consulting service, hoping to get a bigger platform and help more people through VC (venture capital). The healthy growth of children is the final evaluation standard. So, what I do is very tired, happy and fashionable.

Reporter: it doesn't matter, study hard first ~

Li Zhonghui: Many parents say that parents study? It is most practical to give children more grades. My answer: you make progress, and then the children make progress. Many institutions also say that many gifted courses can change your children overnight-this is obviously an exaggeration, an advertisement and a misleading one. Some organizations also say that there is nothing wrong with the child, and it is all your fault-this makes parents who love their children feel extremely guilty and painful, and finally it is difficult to persist in learning and progress. As a matter of fact, many students in my circle have proved with their own progress that their own progress can bring a better environment for children to grow up, so that children can establish good study habits and gain growth motivation. As a result, by the way, there has been great progress. In the end, children didn't make progress in their studies, and their parents' studies were nothing. Floating clouds. . Hey hey.

Reporter: Lao Li will share with you the most touching thing your parents have done!

Li Zhonghui: I give too many lectures, and I have chronic pharyngitis. Cough often. . . . Therefore, network classroom communication. . . As soon as everyone heard the cough, they knew that Lao Li was coming! If there is no cough, it must be fake, and then it will be serious. . As a result, parents in the circle searched everywhere for prescriptions and remedies, and even mailed medicinal materials from all over the world. I looked at these packages and I cried. What kind of parents are these? Their gratitude makes me need to work harder and repay them. In August, I was hospitalized and had a minor operation. Parents in the circle, telephone contact, SMS greetings, jokes to make me happy. . . . . As long as it is a person, you can feel it! This is not an ordinary parent, but a group of people who regard Lao Li as their relatives. So I can't let you down.