The purpose and significance of the research on hotel optimization measures after management reform

The purpose and significance of the study on hotel optimization measures after management reform are as follows:

Objective: By optimizing management, improve the hotel's operating efficiency, reduce costs, increase revenue and improve profitability. And through improving service quality and products, improving customer satisfaction, increasing the number of repeat customers, improving the reputation and brand image of the hotel. In addition, by optimizing management, we can improve the work efficiency and enthusiasm of employees, improve employee satisfaction and reduce employee turnover rate.

Significance: With the change of the market, hotels need to constantly adjust and optimize their business strategies to adapt to the change of market demand. Through the study of optimization measures, hotels can better understand the market demand and formulate more scientific and reasonable management strategies. Moreover, as one of the pillar industries of tourism, hotels need to pay attention to sustainable development. Through the study of optimization measures, it can help the hotel to realize the green, low-carbon and environmental protection operation mode and promote the sustainable development of the hotel.