How many orders do real estate experts have?

A real estate agent in a suit and tie is eating instant noodles on the roadside.

The text at the bottom is:

"selling millions of houses, holding hundreds of commissions,

Eating a dollar of instant noodles, pay tribute! Great real estate agent. "

His simplicity and simplicity are obvious to people.

The truest side of this industry.

These agents not only live in Tik Tok's videos,

Also exists around us,

Or: they are actually ourselves.

At Shell Chongqing Station,

There is also such a hot Tik Tok agent.

In just one and a half months, Tik Tok small video sold 5 orders.

Short videos bring him 7-8 new customers every day.

Everyone affectionately called him: Brother Hongwan.

Follow me into the owner of Deyou Store who is exploring new channels.

"shell fan"

Tik Tok Talent-Lin He Guo Faner

"My peers also came to me to buy a house."

He never imagined that the first single object of short video trading turned out to be "peers"

The sudden epidemic in 2020 disrupted He's footsteps. This self-made 96-year-old boy encountered such a "heavy" difficulty for the first time. How can you feed so many brokers when the store is closed? He Guo Lin lost sleep all night.

"At that time, I saw many companies switching to short video platforms for sales. I didn't have much hope at first, because I usually like to fiddle with some equipment and occasionally shoot some small videos in my life, so I thought about it. Do it yourself. "

At first, He Guo Lin's account was not well done, with unclear positioning, irrelevant content and little user interaction.

"A person's most valuable working ability is the ability to solve problems", which is what he said every time Guo Lin met with difficulties. Now that we have begun to do it, we must find ways to do it well enough. He Guo Lin began to spend a lot of time collecting materials. He will write down everything he is interested in and then think about whether he can use this method.

By chance, He saw a game account, and the unique dubbing of Shoumai made him excited. From the first video to the last video, he remembered that he had been unable to speak for seven days in order to practice calling Mai. He knows this skill himself, why not use it?

Since then, He Guo Lin has formally found a short video method suitable for his own style. What he didn't expect was that after the first small video was released, buyers came to the door.

"An on-the-job employee of the intermediary company asked me to look at the house. He is also an old man who has been in business for three years. At first, I thought he was just asking about the house. Maybe all the efforts will be in vain, but I put forward my own ideas for the first time. No matter what his status is, he is my customer first. According to the regulations, I still make clear the various expense standards first. "

When He took this client to see the house for the first time, the client was not very satisfied with the decoration of the house and hesitated. He immediately took out the supporting housing materials he had arranged in advance. "The customer was a little shocked when he saw this note", and even praised Lin He Guoguo for being more professional and responsible than himself. I didn't expect He Guo Lin to prepare three sets of alternative houses for the first time, all of which met his needs.

After a week's investigation, the customer finally made a deal in He's shop. He remembers that the most frequently said by customers is: "Your Deyou service is much more professional than ours. I made a lot of money this time and learned a lot of new things. "

△ He Guo Lin's first transaction in Tik Tok

"The needs of customers determine what kind of house they buy, not what kind of house you want them to buy." Although the customer did not buy the house recommended in the short video, he finally chose it. The most critical factor is the professionalism of the service. "Even our peers recognize us so much, and this honor is supreme."

"Learn the business card model of overseas chain home"

Then, the second and third orders followed. He Guolin was too busy, so he transferred the customer to his friend. His trust in "comrades-in-arms" is not blind, because he Guo Lin knows the strength of his friends very well.

Among them, agent Chen Xiangsong, as He's partner, is also a creative figure.

He is good at collecting resources and learning new things. For example, he helped the store to improve his personal business card and formed a * * * knowledge in the store-focusing on shaping his personal image. Every broker has an electronic business card, which will be automatically sent to users when they receive customer inquiries.

△ Store broker business card display

Talking about the original intention of doing this, Chen Xiangsong said, "This is the product of combining the overseas chain home operation mode. Everyone's image is unique Users will choose according to their own needs after seeing it, which reduces the obstacles for users to choose in the early stage and improves the matching degree. "

This good habit not only improves the work efficiency of the whole store, but also improves the service level of all staff to a certain extent. Chen Xiangsong recalled a deal made by his colleague Deng Minghong: at that time, he was in Guo Tik Tok receive a customer from Xinjiang. They are a young couple, from Chongqing, who work in Xinjiang, but because they are away from home all the year round, they can only touch some literal things on the Internet. No one said that they don't understand, they don't understand, and they are at a loss about how to buy and the trend of real estate development.

He Guo Lin sent the business cards of all brokers to customers, and customers finally chose Deng Minghong through information understanding, because customers saw that Deng Minghong was experienced and won the crown of store sales for many times with outstanding performance.

△ Remarks on Store Partner's Listing Information

Deng Minghong also lived up to expectations. For seven days in a row, he chatted with customers almost every day until 1 1-12 in the evening, and kept an eye on the information of the mobile phone. When customers send messages, they basically reply for 23 seconds in the WeChat service group. A week later, the customer arrived in Chongqing. Deng Minghong drove to the hotel to meet the young couple. On the same day, he looked at the house according to the planned route. With professional analysis and sincere service, the customer finally chose China Mo.

△ Finding a suitable house for customers is the most gratifying moment for Deng Minghong.

He Guo Lin said that he likes to study data, which helps to adjust the direction in time and keep up with the times. "90% of real estate agents will be eliminated because of backward technology!" Joining the shell platform is a decisive move to follow the trend. "The development of any field will eventually move towards a platform. In the field of real estate, shell is undoubtedly the first person to eat crabs. I believe in my own judgment and the choice of the times. "

As I tried in Tik Tok, this is based on a lot of research.

According to the data of RealData, the average age of buying a house for the first time in China is now less than 30 years old, especially those aged 25-30, who are facing buying their first suite one after another.

At the same time, as a gathering place for young people, Tik Tok can bring him huge traffic with its natural social nature and accurate target audience.

Finally, in terms of content planning, it is precisely because it is not well done that the opportunity is even greater, because the house is a livelihood category that everyone needs and is closely related to our daily life. The content creation space of real estate short video is huge, so you can open your mind and graft comics, talents, emotions, pets, handsome guys and beautiful women. Success is more like a contest between imagination and execution.

"To be a real estate account, focus on content, win in creativity, vertical professionalism, fun and useful!"

As long as the method is used properly, the number of tourists will double every day.

Professional, interesting and to the point are the deepest impressions of fans on He Linguo. "I have 200,000 yuan and a monthly payment of 6,000 yuan. Where is the right place to buy a house? " "The real estate near my home has been reduced in price. Can I buy it now? " He Guo Lin, the real estate that fans ask privately, will say it directly regardless of its advantages and disadvantages, without a trace of concealment. It is precisely because of this that fans have high trust in him.

In fact, short videos are also a "magic mirror". Customers may need to observe brokers for weeks or even months before they can feel trust. The presentation of the agent in the video is the best word of mouth. The more authentic the content, the more customers trust it.

It is not a day or two to interpret the housing information so interestingly and profoundly.

Every night after work, He Guo Lin will carefully study the information of each building and think deeply about how to show the advantages in a real and interesting way. How to tell the shortcomings directly and effectively, from different angles, and these are just basic skills.

How to skillfully connect business with hotspots is the biggest difficulty. He Guo Lin regularly brushes short videos for 4-5 hours every day to collect materials. Almost every night at two or three in the morning, he is still writing a script. When talking about hard work, He Guo Lin said: "Nothing new is easy to do, but I believe I can withstand big waves and wash sand before I can support my family with a high salary. As long as I can stick to the end, I believe that the winner must be me. "

He said that his most impressive video has been kept for several years, and he will take it out every time he is frustrated. It was a video of handing out leaflets: a real estate agent handed out leaflets on the roadside and bowed to the oncoming vehicles. A BMW car stopped slowly and took the leaflet from the real estate agent. ...

At the end of the article: bending over is dignity, holding hands is life, and stopping is respect!

Since he started his career, he has deeply felt the changes in the real estate agency industry, and more and more people understand and respect the real estate agency.

Through various platforms, people see the real life of intermediaries:

The real estate intermediary industry is the most challenging service industry. Sometimes we can only have a loaf of bread for lunch in order to wait for customers.

Working for more than 12 hours every day, the wechat sports rankings are at the top of the list every day, and 1000 steps are only at the bottom;

Holidays are extravagant hopes, and family and friends, even their own meals and rest, take a back seat. "Customer first" is the only criterion;

Seemingly glamorous income, when I first entered the business, there was no bill for several months.

……

As it is said, millions of real estate agents in Qian Qian are winning the respect of the society with their professionalism and integrity.