How should a new hotel chain do marketing promotion to build its own brand?

First of all, to be a brand, we must clearly know who will consume. That is, people often say positioning. During this period, it is necessary to do a good job in brand strategic planning and product sequencing in combination with local actual conditions. You should consider the following points for chain hotels. What level is your room? Is it economical? Special topic? Business? It is important to determine this ratio, and then consider the operation mode of local enterprises. If your strategy is to consider the multi-store model, your operational thinking will have to be changed. If you simply set up a shop and wait for funds to open another one, the process will be painful for you. The formation of the brand depends on the team, and the operation mode is very important. Now there are many good hotel models to consider, such as drainage, fission and capital flow. After one experience, I decided to spend many times.