Does the Rising Sun Group still exist?

Rising Sun Group no longer exists and has stopped production. 20 1 1 In February, Huiyuan acquired Rising Sun for 120 1 10,000 yuan and began to diversify its product lines. In 2005, the license was revoked by the industrial and commercial department, and the Rising Sun Group still fell like a meteor.

The great success of The Rising Sun attracted many competitors to follow suit. In the siege of a number of "iced black tea" and "iced black tea" such as Master Kong, Uni-President, Coca-Cola "Blue Peak" and Wahaha, the exclusive business of "iced tea" was quickly imitated by opponents, and the concept created by Rising Sun was gradually diluted and weakened.

In 200 1 year, the market share of Rising Sun dropped rapidly from the initial 70% to 30%, and the market sales also dropped from 3 billion yuan at the peak to less than 2 billion yuan. When the first-Mover advantage gradually weakens or even disappears, management problems are exposed, especially the rapid expansion of production and sales scale, which makes the company's system and talent guarantee lag behind more and more.

Extended data:

Faced with more and more kinds of drinks on the market, "Rising Sun" must start from itself if it wants to stand out. Nowadays, consumers generally believe that carbonated drinks do not conform to the concept of health. In response to such market demand, Sanya Company has increased technicians to develop new products. At present, "Rising Sun" fruit juice products have been launched, and nutritious vegetable protein drinks, such as almond dew and walnut dew, have been developed.

As for the hard-won trademark "Rising Sun", Sanya Group believes that as the flagship product of the brand, "Rising Sun" iced tea has always been in people's memory, but because it has been out of touch with the market for a long time, the original taste can no longer meet the needs of consumers. Sanya Group specially plans to upgrade its products, improve its taste and packaging style, and at the same time, follow other well-known brands and launch iced tea with or without sugar for different consumers, so that "Rising Sun" can make a comeback.

Baidu encyclopedia-rising sun

People's Daily Online-Rising Sun, the originator of iced tea, stopped production, and Huiyuan suffered a diversified rout.

People's Daily Online-Can "Rising Sun" reproduce its former glory?