The Chinese travel company that belongs to the global online travel world is

1. Priceline: Customer reverse pricing, pioneer of online travel C2B model

Priceline was founded in 1998 by legendary American entrepreneur Jay Walker and is headquartered in Norwalk, Connecticut. Listed on NASDAQ in 1999, it had 9,400 employees worldwide as of December 31, 2013. Priceline includes four brands: booking.com, agoda.com, priceline.com, rentalcars.com, and Kayak.com, which provide online booking services such as hotels, air tickets, car rentals, and travel package products to users around the world. Priceline is the pioneer of the online travel C2B business model. It provides an information platform for buyers and sellers to facilitate transactions and extract a certain commission at the same time. For guests who want to stay under a certain accommodation condition or a designated brand, Priceline also provides traditional hotel reservation services, but consumers can make choices based on pictures, descriptions, maps and customer reviews, and pay according to the published price. However, the "Name Your Own Price" model (customer reverse pricing) created by Priceline has been its competitive advantage since its inception. The "Hotel Bargaining" model later launched by eLong has the same purpose, but is more based on China's actual situation. Priceline has a market capitalization of US$67.66 billion, ranking first in the world.

2. TripAdvisor: The world’s most popular travel community and travel review website, centered on building community

TripAdvisor was founded by Stephen Kafuer in February 2000 and is headquartered in Massachusetts, USA. Newton, State. It was previously a subsidiary of Expedia and was independently listed on Nasdaq under the symbol TRIP after splitting on December 20, 2011.

TripAdvisor is the world's largest and most popular travel community, providing travelers with hotel reviews, hotel popularity indexes, advanced hotel selection tools, hotel room price comparison searches, and socialized trip picture sharing and online travel companions. Communication and other services are the core content. TripAdvisor provides users with most travel content for free, builds communities around content and users, encourages users to share and create content, and gradually forms a travel community with content and users as the core. Its main income comes from commercial advertising. TripAdvisor Media Group owns 19 brands including TripAdvisor, Airfarewatchdog, BookingBuddy, Cruise Critic, Family Vacation Critic, FlipKey, Holiday Lettings, Holiday Watchdog, Independent Traveler, OneTime, SeatGuru, SmarterTravel, SniqueAway, Travel Library, TravelPod, VirtualTourist and Kuxun.cn. Travel media brand. It has sites in 33 countries around the world, and the Chinese website is called Tripadvisor. With a market value of US$15.10 billion, it ranks second in the world.

3. Expedia: Mainly agent + wholesaler model, complex business, diversified brands

Expedia was born in 1996 by Microsoft and headquartered in Bellevue, Washington, by Richard Barton and Lloyd Frink was founded by two former senior executives of Microsoft (the two also founded the famous American real estate search website Zillow (NASDAQ:Z) in 2005). Expedia was originally a website for travelers to check and book travel products online. In 1999, it was spun off from Microsoft and listed independently on Nasdaq. As of December 31, 2013, it had more than 14,000 employees in more than 30 countries around the world.

Expedia is an online travel product booking service provider. It does not provide travel products itself. It mainly relies on the "agent + wholesaler" model to sell the products of travel product suppliers and obtain commissions. The commission can be obtained by Expedia selling products at a price stipulated by the supplier and charging a certain percentage, which is called the agency model; or it can be that Expedia obtains products from suppliers at a fixed price and then earns the sales difference. , this is called the wholesaler (merchant) model, the difference is that the latter gives Expedia the power to price products.

Expedia owns brands such as Expedia.com, Hotels.com, Hotwire.com, Expedia Affiliate Network, Classic Vacations, Expedia Local Expert, Egencia, Expedia CruiseShipCenters, eLong and Venere, and its brands are diversified. , covering hotels, air tickets, car rentals, luxury cruises, activities, destination tourism services, business travel services and tourism media services. The business is complex. Expedia has a market value of US$10.37 billion, ranking third in the world.

4. Ctrip Travel Network: OTA (online travel) + traditional tourism, transformation "finger" + "cement"

Ctrip Travel Network is led by Liang Jianzhang, Shen Nanpeng, Ji Qi and Fan Founded in 1999, Min is China's largest online travel company and is headquartered in Shanghai. Ctrip was listed on NASDAQ in the United States on December 9, 2003. Ctrip has four major product lines: air tickets, hotels, travel and vacation, and business travel. But from a model perspective, Ctrip is divided into OTA (online travel) and traditional travel. Ctrip's "mouse + cement" model: Ctrip has built an operating model based on its website, membership system and huge call center. “Mouse” refers to call center employees who help guests book hotels and air tickets online; while “cement” refers to Ctrip’s offline team responsible for offline sales, business travel management and other businesses. In addition, Ctrip's ground products also include group tours, one-day tours, airport transfers, tour guide services and ticket services.

On February 21, 2013, Liang Jianzhang returned to Ctrip and proposed the "thumb + cement" theory. Ctrip has begun a comprehensive transformation in tourism big data application research such as the creation of product mobile booking apps, mobile display of tourism information, and open platform cooperation. With a market value of US$6.378 billion, it ranks fourth in the world.

5. HomeAway: The world’s largest online holiday home rental service provider “B&B No.1”

HomeAway was founded in February 2005 by Sharples and Carl Shepherd and is headquartered in Texas, USA. Austin, Texas, is currently the world's largest online service provider for vacation home rentals. It was listed on NASDAQ on June 30, 2011. After HomeAway was founded, it acquired five of the world's leading vacation rental websites through founding investments. It currently owns HomeAway.com, VRBO.com, VacationRentals.com, HomeAway.co.uk, OwnersDirect.co.uk, HomeAway.de, and Abritel. .fr, Homelidays.com, HomeAway.es, Toprural.es, AlugueTemporada.com.br, HomeAway.com.au, Stayz.com.au, Bookabach.co.nz and travelmob.com among more than thirty languages Multiple websites. As of the end of 2013, HomeAway has more than 1,400 employees in 18 countries around the world, and has more than 890,000 vacation rental properties in 190 countries around the world. It is known as the "Best Bed and Breakfast Brother".

HomeAway's operating model is to establish a platform on the Internet. Through this platform, owners of tourist destinations can publish their real estate online for temporary rental by tourists, which can fully utilize the value of the owner's free time of the property. .

HomeAway earns revenue by charging housing information release fees and corresponding value-added services. According to its SEC filings, most of HomeAway's revenue comes from housing information display fees.

In addition, HomeAway also sells advertising on its website, cooperates with third parties, and adopts a revenue sharing model to increase the company's revenue sources and improve user experience. HomeAway also provides tourists with credit card business accounts, travel insurance, home damage protection, tax refunds and other services. HomeAway also cooperates with many online travel companies to recommend some houses for rent and related information to them, and then participates in revenue sharing or directly charges a certain fee. As of 15:59 on February 14, 2014 (US Eastern Time), the market value was US$3.85 billion, ranking fifth in the world.

6. Qunar: From travel vertical search, platform to TTS

Qunar was founded in May 2005 by Zhuang Chenchao, Fritz Demopoulos and Douglas Khoo** * Founded by the same company, headquartered in Beijing, listed on NASDAQ on November 1, 2013 (US Eastern Time) (trading code: QUNR). As China's first travel search engine, Qunar provides travelers with in-depth searches of domestic and international air tickets, hotels, vacations and visa services, helping Chinese travelers make better travel choices.

Qunar.com (QUNR) was originally founded as a pure travel search company. It collected air tickets and hotel information sold by various OTAs on its website, allowing users to easily find low-priced hotels. Air tickets, hotel products, and unpopular product information were later introduced to the official websites of airlines and hotels to sell products directly on them. As more and more products are connected and the number of users attracted continues to grow, Qunar can charge some traffic import fees from those OTA websites, which is what we usually call CPC pay-per-click income. Qunar has become a Tourism product platform. In order to improve the user experience and retain users, Qunar introduced the TTS system, which allows users to complete the ordering and payment process on the Qunar website. This not only simplifies the booking process itself, but also optimizes the user experience. On the one hand, a guarantee mechanism can be introduced on this basis to better prevent deceiving users. With a market value of US$3.584 billion, it ranks seventh in the world.

7. Kayak: Specialized search technology service provider for travel products

Kayak was co-founded in December 2004 by Steve Hafner and Paul English, the former founders of Expedia, Travelocity and Orbitz. It was listed on Nasdaq in January 2012 (stock code KYAK) and was acquired by Priceline in August 2012, but maintained independent operations. Kayak started as a travel search company and was renamed Kayak Software Company in August 2004.

Kayak is a typical technology-driven company. It not only has powerful online search technology, but also has many innovations in user interfaces for travel search and price comparison. Kayak has developed many mobile phones and Tablet apps also top the charts in major app stores. Today, Kayak is the leading travel search engine in the United States. In addition to flight and hotel booking services, it also provides vacation and car rental services. Kayak's search functions are very complete, including cross-city search, flexible date search, weekend search, and provide a large number of filtering tools . Compared with domestic vertical travel search websites Qunar and Kuxun, Kayak is characterized by specialization, while domestic ones develop horizontally. With a market value of US$1.57 billion, it ranks eighth in the world.

8. Orbitz: Ctrip benchmark, travel OTA big data tester

Orbitz Worldwide is an online booking website established in 2001 by the five major US airlines. After being acquired by Cendant in 2004, it expanded into a world-renowned online travel website. Its current business model is similar to Ctrip. Orbitz was spun off and listed independently in July 2007; GDS giant Travelport holds 48% of Orbitz's shares. Orbitz is headquartered in West Town Center near Citigroup in Chicago, Illinois.

Orbitz listed on the New York Stock Exchange in its initial public offering (IPO) in July 2007. Orbitz's other online travel companies include CheapTickets, the Away Network in the US, ebookers in Europe, Sydney-based HotelClub and RatestoGo.

Orbitz Worldwide products include search and booking of air tickets, hotels, car rentals, cruises, vacation packages and other travel products, travel product booking and itinerary planning. Orbitz released a series of data visualization tools on its website labs.orbitz.com in February 2014. There are 10 tools in this set. Orbitz calls them trends and tools for the ultimate travel experience. Including: hotel recommendation tool, destination heat map, tourist type customized map, air ticket search model, hotel room rate heat map, hotel reservation date price map, weekly hotel daily price map, seasonal hotel price trend map, competition hotel finder and Contest Flight Finder. The purpose is to test the waters of big data, improve user experience and service capabilities, and pave the way for further O2O. With a market value of US$969 million, it ranks eighth in the world.

9. MakeMyTrip: India’s largest online travel company, India’s Ctrip

MakeMyTrip was founded in 2000 by Deep Kalra and is headquartered in Gurgaon, India. From the perspective of the Chinese market Look, MakeMyTrip is called "India's Ctrip" by many people. From the perspective of the US market, MakeMyTrip is called "India's Expedia" by many people. At the beginning of its development, MakeMyTrip was positioned to serve overseas Indian expatriates as its main customer base. It was listed on Nasdaq (stock code: MMYT) on August 12, 2010. Due to the Internet bubble and the "9?11" incident in the United States, the company The business did not go well initially and the funds were exhausted. Around 2004, with the first local low-cost airline operating in India, MakeMyTrip gained a foothold in the travel market. The products provided by MakeMyTrip include air tickets, hotels, packages, train tickets, bus tickets, car rentals and travel supporting services such as travel insurance, visa processing, etc. Its subsidiaries include hoteltravel.com, makemytrip.ae, makemytrip.com.sg, etc. With a market value of US$950 million, it ranks ninth in the world.

10. TravelZoo: American online travel information service + top 20 selected special offers

Travelzoo was founded in October 1998 by Ralph Battle, a former reporter for the Bertelsmann Group, with an investment of US$10,000. Travelzoo was listed on Nasdaq in December 2003 (code: TZOO) and is headquartered in New York. Travelzoo is actually a travel information service provider. The core of its business is to carefully select the most recommended travel product recommendations from the latest offers launched by thousands of travel agencies, travel product providers, hotels and airlines around the world every week. And send top 20 selected limited time travel information to subscribers. Travelzoo has a team of more than 200 experts, who they call "producers" who are responsible for searching, reviewing, refining and testing to discover and confirm the best travel product offers and send them to themselves via email every Wednesday of users. Fly.com, a subsidiary of Travelzoo, has a price comparison model similar to Qunar.com; in addition, it is also involved in group buying business. With a market value of US$353 million, it ranks tenth in the world.