Present situation and prospect of tourism real estate.

What changes have taken place in the real estate development of Sanya, a famous tourist city, after the "Hainan real estate bubble" in the 1990s and the "sea view mansion development fever" in this century? Guiyang, as an inland city, what enlightenment can the real estate development give us? Recently, during a real estate summit held in Sanya, the reporter conducted a preliminary investigation on the Sanya property market, from which he felt the great influence of the tourism economy on the Sanya property market.

Sea view room, river view room, mountain view room, seaside villa, mountain cabin, serviced apartment, property right hotel. Entering Sanya, it is not difficult to find that the development of real estate in Sanya is closely related to tourism, and the "scenery" of Sanya has become the main selling point of many real estates. Taking the sea view room as an example, it is understood that the price is generally above 7000 yuan-1.2000 yuan/square meter. Comparatively speaking, the price of commercial housing in urban areas is generally only half of that of first-line sea view rooms, but it can be seen in urban commercial housing.

The reporter learned from two adjacent buildings on Yuya Avenue in Dadonghai Tourist Area, Sanya City, Hainan Province that the price difference between two high-rise commercial houses per square meter is two or three thousand yuan. The reason is that the floor height is different, and the price of the floor with Dadonghai sea view is much higher. Besides, Sanya's real estate market is not ashamed to invest in buying a house. In Sanya, many projects under construction and on sale are branded as "investment value". There are many property-based hotels and apartments in urban areas, and there are also many property-based villas in suburban seaside buildings. "Only a down payment can make you a star-rated hotel owner with property rights, and the annual rate of return is around 8%. After offsetting the monthly payment, you still have income. When the mortgage expires, you will have one completely. The manager of a star-rated hotel in Yalong Bay told reporters that Hainan was the first place to introduce the concept of property hotel. After more than ten years of development, Hainan property hotel has been injected with new connotations. Although the house price is much higher than other commercial houses, it can be sold for more than 30 thousand square meters. However, relying on the brand of Sanya tourism, tourism real estate has always been popular, and the high return on investment makes the property hotel still popular here.

First of all, from the perspective of regional economic characteristics, Sanya's tourism industry is a pillar industry. According to statistics, in recent years, Sanya tourism, which emphasizes "health, ecology and beauty", is becoming a brand at home and abroad, expanding the openness of Sanya. Every year, the designated tourist hotels in Sanya receive more than 3.5 million Chinese and foreign tourists, and the total annual tourism revenue reaches 4 billion yuan, which drives the strong growth of real estate investment in Sanya. At present, there are 38 tourist hotels in Sanya, including 38 five-star, four-star or equivalent hotels. It is precisely because of the rapid development of tourism that all kinds of investors are optimistic about investing in Sanya property market, and the influx of investors has further promoted the development of Sanya tourism and formed a two-way interaction.

Secondly, according to local developers, foreign buyers account for an absolute proportion, accounting for more than 70% of real estate customers, and most of them are second-time or even multiple home buyers, most of whom are northerners. In the past year or two, buyers from Sichuan, Chengdu, Kunming, Guiyang and other places have shown signs of increasing year by year and are becoming another new force in the Sanya property market. Especially in some coastal communities, during the reporter's interview in Sanya, it was in the off-season of local tourism. In some residential areas that have already moved in, according to the property management staff, most of the houses currently sold are vacant, and a large number of owners will come here for "vacation" after 10 every year.

From the perspective of income, the early buyers were mainly high-income groups and successful business people, which also caused the early "luxury development fever", which eventually made some high-end houses unsalable, and some high-end products developed by 200 1 were still in the digestive stage. At present, in addition to high-income people, retirees from other places and middle-and high-income groups have also become an important part of the current housing purchase group. The emergence of such buyers has changed the structure of commercial housing in Sanya, and small and medium-sized units below 100 square meters have become the mainstream of sales, accounting for more than half of the market. Understanding Sanya through tourism and eventually becoming a customer of Sanya property market also highlights the successful creation of tourism brands in this region.

Looking closely at Sanya's property market, and then looking at the current situation of Guiyang's real estate development, although there are geographical differences between Guiyang, which is located inland, and Sanya, which is located on the tropical coast, does Sanya's property market have reference significance for the development of our city's property market? When did tourism real estate's fortification flourish? The main line of Sanya property market development is mainly based on the development of local tourism economy. Tourism is the pillar industry of local economy, and real estate is an indispensable part of this tourism industry chain. The big idea determines that the big way out for Sanya property market lies in tourism. Tourism real estate also rose. In particular, the development of tourism real estate has been at a loss. It can be seen that Sanya still has a long way to go to further integrate tourism resources and develop tourism real estate.