How to write a business plan for dry tobacco, alcohol and non-staple food

How to write a business plan for dry tobacco, alcohol and non-staple food

As people’s living standards continue to improve and consumption concepts continue to change, more and more units and individuals are interested in tobacco, alcohol and non-staple food. The demand is great.

Summary of Chapter 1

1. Company Profile and Business Model

Shenzhen *** Industrial Co., Ltd. is an independent It is a private enterprise with legal person status. Its main shareholders and managers have many years of real estate and hotel management experience and sufficient human resources. It was registered and established in the Shenzhen Industrial and Commercial Bureau at the end of 2002 (registration number: 4403011102224, license number: Shenbaosi S06048, registered capital of 10 million yuan. Office: No. 201, Yuliang Pavilion, Yuhua Garden, Renmin Road, Longhua Town, Baoan District, Shenzhen ), business scope: real estate industry; purchase and sale of building materials, mechanical and electrical equipment, electronic products, photographic equipment, and agricultural and sideline products.

The company adheres to the corporate purpose of "Loyalty, Dedication, Diligence, and Braveness" and strives to contribute its modest efforts to the economic development of Shenzhen. Currently, various tasks are progressing rapidly, initial results have been achieved, and the development prospects are very good.

Since its establishment, the company has actively expanded the Shenzhen real estate and hotel markets while paying close attention to internal construction. According to the development plan of the Shenzhen Municipal Government, Guangming and Gongming will build a new satellite city. The company seized this rare business opportunity and decided to develop a commercial and residential community of 500,000 square meters in Guangming and build a 500,000-square-meter commercial and residential community in the next 3 to 5 years. A five-star garden-style hotel with an area of ??350,000 square meters.

In order to broaden business channels, improve business performance, and reduce business risks, after negotiation, the company was authorized by Jiangxi Longteng Wine Co., Ltd. in September 2003 to serve as the brand of "Laobiao Wine" in Shenzhen. Sole dealer.

Since the launch of "Laobiao Wine" in September 2003, our company has made achievements in the sales of "Laobiao Wine", specifically as a sales revenue of 1 million yuan and a gross profit of 300,000 yuan in market share. Continuously expanding, sales volume is increasing rapidly. Judging from the expected financial analysis, our company is expected to have sales revenue of 5 million yuan and gross profit of 1.24 million yuan in 2003. In 2004, sales revenue will reach 30 million yuan and gross profit will be 7.47 million yuan. In 2005, sales revenue will be 40 million yuan and gross profit will be 40 million yuan. 9.96 million yuan. The reason why we are able to achieve this goal is that our products are mainly used for market development, increasing brand awareness, opening up the market for "Laobiao Wine"; adding sales outlets or other sales measures.

Our company mainly sells the following products:

Now the sales of "Laobiao Wine" are in a state of market development and rapid expansion. In order to implement our plan, we need a loan with a total amount of 3 million yuan for the following purposes:

1. In order to build and develop a marketing network, establish a commodity distribution center, and expand warehousing capacity to adapt to customer needs. need.

2. Increase sales to promote and improve our products or services.

3. In order to increase distribution channels, regional sales, sales offices, etc.

Due to the large influx of new orders, it is necessary to improve the customer support and service system to adapt to the growth needs.

Chapter 2 Products and Services

Shenzhen *** Industrial Co., Ltd. currently distributes the "Laobiao Wine" series of products as an agent. Generally speaking, the operation is still in its infancy. In China's catering industry, the wine culture has a long history of traditional culture, and *** Industry is going to make a full contribution to the wine culture in this culture.

The wine used in our products comes from Luzhou, Sichuan. The formula of the wine comes from Guojiao 1573. Ms. Chen Jia, the designer of Guojiao 1573, is specially hired to make it personally. The table wine is comparable to Guojiao 1573.

The packaging of "Laobiao" wine comes from professional manufacturers in Jingdezhen. Its technology uses the country's most advanced "Langyao red wine", "kiln transformation" and "crystalline glaze", which is the first in the world's wine industry. The level of upscale is breathtaking. While exploring and inheriting Jiangxi wine culture, "Laobiao Wine" is organically combined with Jingdezhen's long-standing porcelain culture, making the brand "Laobiao" contain a deeper essence of Jiangxi culture; coupled with unique and exquisite packaging , ensuring that the "Laobiao" wine that embodies the strong feelings of Jiangxi has a high starting point, high taste and high quality.

After we conducted an objective review of the industry market and optimized and integrated our own resources, Shenzhen *** Industrial Co., Ltd. set challenging and realistic strategic development goals for itself:

1) The sales target for 2004 is RMB 30 million;

2) Market expansion covers all districts and towns in Shenzhen;

3) Establish and improve 4 An online platform, advancing into the Guangdong province market;

4) The annual market share is growing at a rate of 30%;

Currently, our products are in their infancy. We plan to continue to expand our product market coverage based on this product. Development includes establishing commodity distribution and warehousing centers, regional distribution centers, and sales outlets.

In the process of extending the business scope, the main key factor is the shortcomings.

Our operation is unique. We provide channel development support and the development of terminal outlets. As needed, we will send business representatives to assist dealers in the development and maintenance of terminal outlets as well as market promotion and publicity. Work. For the development of distribution channels, our business representatives will assist dealers in the construction and maintenance of distribution networks, strictly implement the company's market policies, and ensure the smooth flow of distribution channels. Market management support: while developing the market, our business representatives will assist dealers in standardizing sales and marketing management.

1. Establish a market supervision agency to strengthen the crackdown on market flushing, low-price dumping and other bad business practices, so as to maintain the normal operation of regional markets and the interests of dealers.

2. Regularly collect and analyze market information and various sales situations, help dealers plan and manage operations, and establish their own unique brand image.

3 , Establish an institutional communication mechanism with partners, quickly grasp first-hand market information, and listen to reasonable suggestions and opinions from partners. Based on the overall brand marketing strategy, we develop integrated marketing plans that are in line with the local market for different markets.

We provide sales incentive support. For dealers who distribute Laobiao wine series products, in addition to the above support, appropriate quarterly and annual rewards will also be given based on the dealer’s cooperation status and actual sales performance. sales incentives.

In addition, the word "Laobiao" has been recognized by people across the country, and it has made people in Jiangxi feel more familiar. We firmly believe that the "Laobiao" wine series will quickly enter the market and win the trust of consumers. Acknowledge and like.

1. Market positioning

1) Gift type (high-end wine) Government officials (reception, banquet, gift-giving)

2) High-end type has quite high income level, with a certain appreciation ability (gifts, food accompaniment);

3) Mid-range type has high requirements for the quality of drinks, and also has the same income level as the backbone of the society (meal accompaniment, party)

　4) Low-end models are more price-sensitive and require quality for ordinary consumers (for meals, parties, gifts, banquets, etc.);