What are the methods of tourism resources investigation?

The investigation of tourism resources refers to an activity that uses scientific methods and means to collect, record, sort out, analyze and summarize the information and materials of tourism resources and related factors purposefully and systematically, so as to determine the stock of tourism resources and provide objective decision-making basis for tourism managers.

The commonly used methods of tourism resources investigation are as follows:

(1) copy investigation method (indirect investigation method)

(2) Inquiry and investigation methods

(3) Observation and investigation method

(4) Comprehensive investigation method (on-site comprehensive investigation)

(5) Remote sensing survey methods

(6) Statistical analysis method

(7) Classification and zoning methods

Master the basic methods and procedures of tourism resources investigation; The methods, procedures and contents of tourism resources investigation can be used to investigate the situation of regional tourism resources.

Section 1 Investigation of Tourism Resources

First, the significance of tourism resources survey

The investigation of tourism resources refers to the activity of systematically collecting, recording, sorting, analyzing and summarizing the information and data of tourism resources and their related factors by using scientific methods and means, so as to determine the stock of tourism resources and provide objective decision-making basis for tourism managers.

Scientific methods and means must be adopted in the investigation of tourism resources.

The scope of tourism resources investigation includes both tourism resources themselves and related influencing factors.

Tourism resources investigation process, collecting, recording, sorting, analyzing and summarizing tourism resources information.

The realistic purpose of tourism resources investigation is to determine the stock of tourism resources in a certain area, and finally provide an objective and scientific basis for tourism management, management, planning, development and decision-making.

Second, the role of tourism resources survey

(a) describe the function

The investigation of tourism resources can understand the stock of tourism resources in a region and find out the family background of tourism resources.

(2) Diagnostic function

We can recognize the spatial, temporal, economic and cultural characteristics of tourism resources, as well as the formation environment and reasons of various characteristics, the functional value of tourism resources, especially the temporal variability of tourism resources.

Predictive effect

It can improve the information system of tourism resources and lay a foundation for tourism prediction and decision-making.

(4) Management role

A comprehensive understanding of the present situation of the development, utilization and protection of tourism resources is helpful to promote the management of regional tourism resources, so as to formulate practical measures for the protection of tourism resources.

(5) Benefit function

Understanding the economic, social and ecological benefits generated by tourism resources is itself the embodiment of the benefit function of tourism resources.

Section 2 Types and Contents of Tourism Resources Survey

First, the types of tourism resources survey

(1) Problems to be solved according to the investigation of tourism resources.

1. general survey of tourism resources: refers to the general survey or exploratory investigation of tourism resources.

2. General survey of tourism resources: a comprehensive survey of various tourism resources and related factors in the tourism resources development zone.

3. Detailed investigation of tourism resources: through the screening of census and census results, a certain number of high-grade and high-quality tourism resources landscapes are selected as development objects, and more detailed field investigations are carried out on these development objects.

(two) according to the different objects of tourism resources survey.

1. Typical survey

Pay attention to investigation

3. Sampling survey

Two. Contents of Tourism Resources Survey

(1) Investigation on Tourism Resources and Environment

1. Natural environment survey

(1) survey area survey

(2) Geological and geomorphological elements: investigate and record the distribution characteristics, development laws and activity intensity of rocks, strata, geological structures and landforms in the survey area, and comprehensively summarize the overall geological and geomorphological characteristics of the survey area.

(3) Water elements: investigate the types and distribution of surface water and groundwater, the laws and characteristics of seasonal water quantity changes, exploitable water resources, existing and possible water disasters and their adverse effects.

(5) Animal and plant elements: the characteristics and distribution of animals and plants in the investigation area, the species and quantity of animals and plants with ornamental value, the distribution quantity, growth characteristics and activity law of rare animals and plants existing in a specific living environment, the objective conditions and protection measures for tourists to watch.

2. Investigation of human environment

(1) Historical evolution

(2) Economic environment

(3) Social and cultural environment

3. Environmental investigation of policies and regulations

Mainly understand the relevant principles and policies that affect and restrict the development and management of tourism resources in the investigation area. Including: the continuity and stability of regional economic policies, social and economic development planning, adjustment and change of foreign policies, changes in the establishment of tourism institutions, and the implementation of resource law, tourism law, environmental protection law, tourism management regulations and tourism management measures.

(B) the stock of tourism resources survey

1. type survey: according to certain classification standards, the tourism resources in the survey area are classified and merged to have a clearer understanding of tourism resources.

2. Characteristic investigation (characteristic investigation of all kinds of tourism resources, 155 basic types of investigation stipulated by the National Tourism Administration)

3. Cause investigation: When investigating all kinds of tourism resources in the region, especially those with local characteristics, we should understand their causes, development history, existence time limit, possible utilization value, and the causal relationship between nature and humanity.

4. Scale survey: The survey includes the quantity, distribution and area of resource types, scenic spots at all levels, cultural relics protection units, nature reserves, forest parks, etc.

5. Combination structure survey: Understand the combination structure of tourism resources in the survey area, including the combination of natural landscape and human landscape, the combination within natural landscape and the combination within human landscape.

6. Investigation of development status: Tourism resources include developed state, pending state and potential state. The investigation contents include: current development status, project, type, time, season, number of tourists, tourism income, consumption level, development comparison of similar tourism resources in surrounding areas, development plan, etc.

(3) Investigation of tourism elements

1. Traffic survey

Including highway, railway, waterway, air traffic conditions, tourist cars, taxis, scenic cable cars, elevated ropeways, sightseeing cruise ships and other facilities, the number and quality of stations, docks and ports, the distance between vehicles and scenic spots, driving time, road quality and transportation capacity.

2. Accommodation survey

Including scale, quantity, grade, function, distribution, reception capacity, number of beds, number of rooms, room occupancy rate, operating income, fixed assets, total profit, etc. Various accommodation facilities, such as hotels, hotels, motels, apartments, villas, farmhouses, resorts, camping tents, cruise hotels, etc.

3. Food and beverage survey

Including the scale, quantity, grade, distribution, famous snacks, special dishes, sanitary conditions and service quality of restaurants.

4. Investigation of other service facilities

(4) Tourism market survey.

1. number of tourists survey

Investigate the number, nationality, age, sex, occupation, entry mode, distribution area and ethnic category of foreigners, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, domestic tourists and foreign tourists. Understand the maximum and minimum daily passenger flow, monthly passenger flow, seasonal passenger flow and annual tourist flow. Understand the length of stay of tourists, the number of overnight stays, the proportion of self-funded and official travel, and the proportion of group and individual travel.

2. Tourism income survey

Investigate tourists' consumption composition in food, housing, transportation, travel, shopping and entertainment, per capita daily consumption, the highest and lowest consumption ratio, daily, monthly, quarterly and annual tourism income, foreign exchange earning income of overseas tourists, domestic tourists' tourism income, the proportion of tourism income in local national economy and social contribution rate.

3. Tourism motivation survey.

The contents of the survey include the desire to eliminate tension and anxiety through healthy exercise, the cultural motivation and communication motivation to satisfy the desire for knowledge.

Second-hand materials refer to ready-made information materials such as evidence, figures and maps made and collected for other purposes, but they can be used in current tourism investigation projects.

2. Collect first-hand information (field investigation data): including general survey, systematic investigation and detailed exploration.

(3) the stage of investigation, arrangement and analysis of tourism resources

1. Organization data

Identify, check and correct data, review the applicability and accuracy of data, eliminate erroneous data, supplement and correct data to make it complete, accurate, objective and consistent.

Use scientific coding and classification methods to code and classify data for easy analysis and utilization.

The conventional data storage method or computer storage method is adopted to store the data into a book for future reference and reuse.

2. Analyze the data.

The information, data and maps sorted out should be able to express certain meanings. Only through the analysis and explanation of investigators can it play a role in the resource investigation project.

3. Prepare the investigation report of tourism resources.

It consists of title, table of contents, abstract, text, conclusions and suggestions, and annexes.

Two. Investigation method of tourism resources

(1) Copywriting survey (indirect survey) (2) Inquiry survey (3) Observation survey (4) Comprehensive survey (field comprehensive survey) (5) Remote sensing survey (6) Statistical analysis (7) Classification.

According to the morphological characteristics, intrinsic attributes, aesthetic feeling and attraction, the tourism resources in the investigation area are classified. Then, it conducts research, investigation, comparison and evaluation with the same or different types of tourism resources areas, and obtains the differences in types, general characteristics and unique characteristics of tourism resources between areas, as well as the quality of tourism resources, so as to facilitate the formulation of development plans, the establishment of tourism resources information database, and the development and utilization of tourism resources in various parts of the area.

Three. Compilation of investigation report on tourism resources in investigation area

The types and accuracy of documents (maps) for detailed investigation of tourism resources are different from those for general survey of tourism resources. Detailed investigation of tourism resources needs to complete all documents (maps), including filling in the actual data table of the tourism resources investigation area, compiling the tourism resources map and compiling the tourism resources investigation report.