What brand communication strategies does BTG Home Inn have under the Internet?

Multi-channel integrated marketing, strengthening brand characteristics, using the Internet and social marketing.

1. Multi-channel integrated marketing: BTG Home Inn conducts integrated marketing through multiple channels, including online and offline channels, to enhance brand awareness and influence, for example, publishing promotional content on social media, conducting regular preferential activities, and participating in industry exhibitions.

2. Strengthen brand characteristics: First Travel Home Inn pays attention to strengthening its own uniqueness and characteristics in brand building, such as cost-effective and smart hotels. By providing high-quality services and perfect facilities, attract consumers' attention and recognition of the brand.

3. Leveraging the Internet: BTG Home Inn actively uses Internet platforms, including online OTA (Online Travel Agency) booking channels and its own official website, to promote the brand and marketing of the whole network, and at the same time uses big data technology to improve operational efficiency and competitiveness.

4. Community marketing: Home Inns pay attention to cooperation with local communities and social resources, participate in public welfare activities and sponsor sports competitions. , thus enhancing the brand's local popularity and reputation.