Traditional Culture Encyclopedia - Hotel accommodation - Whether it is feasible to build a green hotel in Hangzhou, and discuss the opportunities and threats of hotel enterprise marketing.

Whether it is feasible to build a green hotel in Hangzhou, and discuss the opportunities and threats of hotel enterprise marketing.

Environmental threat refers to the factors that are not conducive to or restrict the development of enterprise marketing activities.

This environmental threat mainly comes from two aspects: on the one hand, environmental factors directly threaten the marketing activities of enterprises; On the other hand, the goals, tasks and resources of enterprises are in contradiction with environmental opportunities.