What strategy does boutique inn use to design hotels and theme hotels?

Differentiation strategy means that enterprises attract target customers with unique characteristics by being different from competitors in products, services and positioning. Boutique inn design hotels and theme hotels make cultural construction plans by integrating and refining the cultural concepts of enterprises, and integrate them into all aspects of the hotel. These hotels plan and embody different themes and attract different customer groups through the concepts and techniques of cultural marketing. In terms of service concept and service mode, they pay attention to details, provide personalized and intimate services and improve customer satisfaction. This differentiation strategy makes boutique inn design hotels and theme hotels have unique competitive advantages in the market and attract more target customers.