Traditional Culture Encyclopedia - Hotel accommodation - Opening Ceremony Process What is the Opening Ceremony Process?

Opening Ceremony Process What is the Opening Ceremony Process?

Part One: Activity Summary\x0d\\x0d\◆Activity Time\x0d\XXXX Year XX Month XX\x0d\\x0d\◆Activity Location\x0d\Main Entrance of Chain Hotels in Various Places\x0d\\ x0d\◆Activity format\x0d\1, interior decoration\x0d\2, exterior layout\x0d\3, background music\x0d\4, ribbon-cutting ceremony\x0d\5, gunfire\x0d\6, gongs and drums dancing\x0d \7. Lion dance\x0d\8. Sales of membership cards\x0d\9. Gift giving\x0d\10. Distribution of leaflets\x0d\11. Collection of consumer questionnaires\x0d\\x0d\◆Basic operating specifications\x0d\ The specific time schedule is:\x0d\08:30-10:00 On-site decoration, etiquette reception\x0d\10:00-10:30 Ribbon-cutting ceremony, president's speech, guest speech\x0d\10:30-11: 30 Gong and drum dance, lion dance, membership card sales, gift giving, leaflet distribution, consumer questionnaire collection\x0d\\x0d\◆Activity expected goals\x0d\1. On the occasion of the new year of the project opening, through the decoration inside and outside the project , opening ribbon cutting, gun firing, lion dance, gift giving, membership card sales and other activities to spread the good news of the project's opening and expand its social visibility;\x0d\2. Deepen close communication with consumers and enhance the project brand External affinity;\x0d\3. Using the opening event as a carrier, each consumer can see the company's superior environment more clearly, understand the company's high-level business taste, and have an immersive feeling;\x0d \4. Use the opening celebration activities to let consumers understand the unique business ideas, concepts and culture of the project, establish its unique brand image, and lay a good foundation for the project to win favorable competition in the domestic chain hotel industry in the future. \x0d\\x0d\Part 2: Preparatory work\x0d\\x0d\◆Activity scale:\x0d\The number of participants is about 200-300 (the number of participants may be reduced depending on the situation on site), and the site is arranged to create a warm and grand atmosphere The atmosphere of the celebration ceremony is the benchmark, and the activities aim to produce good news effects and social benefits. \x0d\\x0d\◆Invitation of personnel\x0d\1. Invitation of performers. The gong and drum lion team in bright national costumes performed various drumming orders, double lions sucking beads, and double lions blessing, adding color to the opening. , exaggerating the festive atmosphere and attracting more passers-by to stop and watch; \x0d\2. Six etiquette ladies (internal staff), wearing uniform red cheongsam and ribbons, are responsible for helping guests sign in and guiding guests into the venue;\ x0d\3. Several security personnel (internal staff), responsible for security and instructing vehicle movement and parking; \x0d\4. Several cleaning personnel (internal staff), responsible for on-site cleaning and sanitation work; \x0d\5. Host invitation: Hire professional program hosts who are good at mobilizing the atmosphere of the scene. They can actively participate in activities with the audience and repeatedly promote the company's image. A dedicated person is responsible for contact; \x0d\6. Guest invitation is the work of the ceremony. It is an extremely important part of the ceremony. In order for the ceremony to give full play to its positive role in sensation and public opinion, guests must be carefully selected when inviting guests, and efforts should be made to invite well-known people to attend and create news effects. Important guests should be invited in person by a dedicated person. ;\x0d\Guest invitation scope: A. Government leaders, heads of competent departments, B. General managers and directors of enterprises, companies, real estate, etc., C. Social celebrities, journalists\x0d\7. Transportation, food and accommodation arrangements: The hotel is responsible Arrange guest pick-up vehicles and banquet venues, and be responsible for the pick-up and drop-off of the lion dance team;\x0d\8. Preparation of event materials: vehicles, bottled mineral water, champagne, power equipment, audio facilities, gifts, ribbon-cutting equipment, fireworks, stage , hot air balloons, inflatable arches, welcome carpets, lanterns, colorful flags, promotional materials, flower baskets, banners, hanging banners, sign-in desks, signboards, guest seats, etc.

\x0d\\x0d\Part Three: On-site Work Arrangement\x0d\\x0d\◆Work Arrangement for the Preparatory Stage\x0d\1. On XX, month XX, XXXX, the draft of the opening plan will be sent to the headquarters for review, and the plan will be finalized Make practical modifications;\x0d\2. On XX, XX, the scale, venue, equipment and facilities and other factors of the event will be determined in order to start arranging the work;\x0d\3. The company headquarters should establish work on this event as soon as possible The group and working group should hold the first celebration work meeting on the same day. The content of the meeting should focus on making clear arrangements for recent work, making decisions on the scale, size, and project settings of this event, and making more detailed operations. plan. \x0d\\x0d\◆Work arrangement for the production and implementation stage:\x0d\1. On XX, month XX, XXXX, we will begin to determine the guests to participate in the celebration, and complete the confirmation of receipts within 5 days to facilitate the customization of flowers and gifts. The share, the amount of drinks, the number of banners, and the time order of guest speeches;\x0d\2. On XX, XX, XXXX, the entrusted advertising company should complete the pre-production work of the items required for the event, and complete the pre-production work on XXXX, XX It was confirmed that the construction was completed on the morning of XX;\x0d\\x0d\◆Work arrangement for the on-site layout stage:\x0d\1. On XX, XX, XXXX, the hotel began to decorate the interior decoration;\x0d\2. On XX, XX, XXXX , the advertising company started the on-site layout work. The installation of all banners, hanging banners, lanterns, colorful flags, and welcome carpets should be completed in advance at XX on the morning of XX; (the hotel will send two staff members to cooperate and confirm the exact location)\x0d\ 3. On XX, XX, XXXX, the advertising company started the on-site layout work. At XX o'clock in the morning, the construction of the rostrum and the installation of background signs were completed, as well as the main venue sign-in desk, signage, guest seats, audio, power equipment, and champagne tower. Arrange the decorations, and cooperate with relevant hotel personnel to inspect the completed items. Complete the layout of the inflatable dragon arch and high-altitude balloons before XX p.m., and complete the production of flower blues, flower cards, corsages, name badges and small balloons on time. Inflating work;\x0d\4. Relevant hotel departments will conduct a comprehensive inspection and acceptance of all environmental layouts, and all preparations have been completed. \x0d\\x0d\◆Detailed description of on-site layout: \x0d\1. Interior decoration: hanging ribbons from the lobby ceiling, a welcome tree placed not far from the main entrance, multiple display boards and guide boards set up in conspicuous places in the lobby, and Guest rest seats, drinks and food buffet tables are placed in conspicuous places, and staff shuttle between them to serve and guide guests; \x0d\2. High-altitude balloons: In order to create a cheerful, festive and lively on-site atmosphere, high-altitude balloons are placed in front of the hotel's main entrance. Balloons, the number is to be determined, and the balloons are made of red lantern spheres, which look festive and generous;\x0d\3. Banners: the content is mainly opening celebration words, and the specific content is determined by the headquarters;\x0d\4. Inflatable arch: in front of the hotel Decorate an arch with a diameter of 18 meters, and hang words such as "Warm congratulations on the grand opening of XXXXXXXX Hotel" on it, which can convey the good news of the opening concisely and clearly; \x0d\5. Welcome channel: lay a wide channel in front of the hotel It is a red carpet of about 3 meters (according to the actual length), and bright flower baskets are placed on both sides of the carpet, which can not only create an atmosphere for the scene, but also form the effect of an isolation belt; \x0d\6. Ribbon-cutting stage: set up at the entrance of the hotel On a 4m×8m stage, a microphone is placed in the middle and front, and potted flowers are placed on both sides and in front, which can not only create an atmosphere for the scene, but also form an isolation zone effect; \x0d\7. Lanterns and colorful flags: near the front of the hotel Red lanterns can be hung, strung together in groups of three, with words such as "XXXX" written on them, to attract passing crowds, virtually conveying the good news of the project's opening to the public, and expanding the project's popularity and influence.

\x0d\\x0d\◆Scene layout standards:\x0d\Colored flags\x0d\1. Quantity: several sides (depending on the situation)\x0d\2. Specifications: 0.75m X l.5m \x0d\3. Materials: Silk surface\x0d\4. Content: Warm congratulations on the grand opening of XXXXXXXX Hotel\x0d\5. Arrangement: Placed on both sides of the road and sidewalk\x0d\Remarks: Beautifully printed colorful flags fluttering in the wind, welcoming every guest with joy, able to It fully reflects the enthusiasm and joy of the organizer. The number of colorful flags can reflect the grandeur of the entire celebration scene and is an effective promotional material at the same time. \x0d\ Huge size\x0d\1. Quantity: several pieces;\x0d\2. Specification: 8 : The walls on both sides of the hotel entrance. (Negotiate with neighboring properties) \x0d\ Release of small balloons\x0d\1. Quantity: several\x0d\2. Material: PVC\x0d\3. Arrangement: over the main venue\x0d\Remarks: Released during the ribbon-cutting, use The entire venue looked grand and peaceful, which added to the atmosphere of the opening ceremony. \x0d\High-altitude balloons\x0d\l. Quantity: several\x0d\2. Specifications: Balloon diameter 3 meters. \x0d\3. Material: PVC\x0d\4. Content: According to opening information\x0d\5. Layout: on site and above the main venue. \x0d\Inflatable arch\x0d\1. Quantity: several seats\x0d\2. Specifications: span 15 meters/seat\x0d\3. Material: PVC\x0d\4. Content: According to opening information\x0d\5. Layout : Main venue entrance and driveway entrance\x0d\Falling balloons\x0d\1. Quantity: Several\x0d\2. Specifications: 3 meters in diameter\x0d\3. Layout: Both sides of the driveway of the company gate;\x0d\Remarks: Fashionable, brightly colored, more eye-catching. \x0d\Sign-in desk, parasol\x0d\1. Quantity: 1 set of sign-in desk, two parasols\x0d\2. Specification: 3m It is covered with red velvet cloth and has "sign-in area" written on it for VIPs to sign in. \x0d\花兰\x0d\1. Quantity: several (depending on sponsors, partners, guests)\x0d\2. Specifications: three-story Western style\x0d\3. Layout: left and right sides of the rostrum, hotel On both sides of the gate and the driveway;\x0d\Note: The colorful and dazzling blue flowers with sincere congratulations make the celebration more exciting. \x0d\花牌\x0d\1. Quantity: several pieces\x0d\2. Specification: 11n , layout: left and right sides of the main venue \x0d\ Notes: The enthusiastic, concise and concise words make people understand the significance of this celebration at a glance. \x0d\Background sign\x0d\1. Quantity: one piece\x0d\2. Specification: 12m \x0d\1. Quantity: l Seats: \x0d\2. Specifications: depending on the specifications provided by the hotel\x0d\3. Material: crystal stage\x0d\red carpet\x0d\1. Quantity: several square meters (depending on the specifications provided by the hotel) Site area)\x0d\2. Layout: Main venue open space\x0d\Remarks: Highlight the main venue and add a festive atmosphere. \x0d\Others\x0d\1, several ribbon-cutting balls\x0d\2, 1 sign-in book, 1 set of pens\x0d\3, several ribbons\x0d\4, several chairs\x0d\5, several boutonnieres Each\x0d\6, several pots of green plants\x0d\7, several pots of flowers\x0d\\x0d\◆Atmosphere creation\x0d\Miss etiquette\x0d\1, Quantity: 6\x0d\2, Position: Podium On both sides, at the sign-in area\x0d\Remarks: The hostess is young and beautiful, wearing a ribbon and smiling broadly to greet the guests and assist in cutting the ribbon. She is a beautiful scenery at the celebration venue.

\x0d\Military band\x0d\1. Quantity: Several people\x0d\2. Specifications: Professionals\x0d\3. Position: Left side of the rostrum\x0d\Remarks: The military band welcomes guests and during the ceremony , playing a variety of welcome songs and warm celebration music, making the ceremony lively and lively. The melodious and melodious military music and lingering sounds made every guest intoxicated and unforgettable, which can effectively enhance the publicity of the hotel's opening ceremony. \x0d\Lion Dance\x0d\1. Quantity: 4 pairs\x0d\2. Specification: Southern Lion\x0d\3. Location: Center of the main venue\x0d\Remarks: Lion Dance’s wonderful green picking and calligraphy performances, congratulations to Tang Dynasty The opening of the meeting will be auspicious, adding great interest to the ceremony and adding a festive atmosphere. \x0d\Audio\x0d\1. Quantity: l sets\x0d\2. Description: Professional\x0d\3. Location: Main venue\x0d\\x0d\◆Area planning: \x0d\1. Etiquette reception area: Yes Arranged on one side of the ribbon-cutting venue, it consists of two sign-in tables and six etiquette ladies. The sign-in table is covered with a red velvet tablecloth, and is placed with sign-in sheets, pens, ink and inkstones. There are table cards at the gift area, and chests are placed on one side of the table. For flowers and gifts, two etiquette ladies are responsible for welcoming the guests at the hotel entrance\x0d\, one guides the guests to the check-in area, and two etiquette girls are responsible for assisting the guests at the check-in area, wearing corsages and giving gifts to the guests. A hostess will guide the guests to the rest area to rest and deal with emergencies at any time;\x0d\2. Guest rest area: It can be arranged in the service area inside the hotel lobby. Appropriate drinks, beverages, etc. are placed on the table for guests to enjoy. The staff plays soft background music to give people a relaxing feeling. \x0d\\x0d\◆Work arrangement for the event implementation phase: \x0d\1. On XX, XX, XXXX, at XX o'clock in the morning, etiquette company staff and hotel staff arrived at the site to prepare, and security personnel began to secure the site; \x0d\2. At XX o'clock in the morning, the hostess, lion team, military band, and other staff are ready;\x0d\3. At XX o'clock in the morning, the host, photographer, sound engineer, news media, and guests are ready;\x0d\ 4. At XX o'clock in the morning, the military band played the welcome song, and the etiquette lady welcomed the guests, put on corsages for the guests, and assisted in signing in;\x0d\5. The celebration officially started at XX o'clock in the morning. \x0d\\x0d\◆Ceremony Procedure\x0d\1. The ceremony officially started at XX o'clock in the morning on XX, month XX, XXXX;\x0d\2. XX:XX The welcome ceremony was played, the military band played the welcome song, and the etiquette lady welcomed Guests, help the guests to sign in, and wear corsages and badges for the guests;\x0d\3, XX: XX The guests enter the venue and take their seats;\x0d\4, XX: XX The celebration march is played on the speakers, and a large piece of red silk rises from the air Slowly descending, the music changed to dance music, the red silk was unveiled, and dancers appeared to perform the dance "Good Days" to mobilize the atmosphere and attract the attention of the public; \x0d\5, XX: XX The dance ended, and colorful ribbons and confetti were Sprinkled from the sky, the host came to the stage to announce the official start of the hotel opening ceremony. The host introduced the distinguished guests and read out congratulatory messages and congratulatory messages from the units (all drums and drums sounded); \x0d\6, XX: XX The host invited the president of the company to give a speech (applause) ;\x0d\7, XX: XX The host invites the hotel general manager to give a speech (applause);\x0d\8, XX: XX The host invites guests to give a speech (applause);\x0d\9, XX: XX The host invites the president, The general manager and the guest representatives dotted the eyes of the sleeping lion, woke up the lion and danced happily, and invited the guests to enjoy the lion dance performance;\x0d\10, XX: XX The host announced the list of ribbon-cutting personnel, and the etiquette lady guided the officiating guests to the podium;\x0d \11. XX: XX The host announced the beginning of the hotel's ribbon-cutting ceremony. The officiating guests, the company president and the hotel general manager cut the ribbon for the ceremony. They toasted and drank together, drums sounded, lions danced, small balloons were released, and gifts were distributed to complete the ceremony. Pushing to the climax; \x0d\12. XX: XX The host announced that the grand opening ceremony of XXXXXXXX Hotel has concluded successfully.

\x0d\\x0d\◆Logistics Support Work Arrangement\x0d\ During the specific operation process of this event, there will be a large amount of logistics support work that requires sufficient attention. The quality of the logistics support work will directly affect the success or failure of this event. :\x0d\1. On-site sanitation: 10 cleaners are equipped to clean the event site at any time to ensure the cleanliness of the event site; \x0d\2. Event fund arrangement: The funds required for the event should be designated for special management. Ensure the smooth implementation of the event;\x0d\3. Activity work report: hold regular celebration work meetings to report the progress of various preparations;\x0d\4. Security and emergency measures on the day of the event: 10 security guards will be deployed to monitor the event Comprehensive monitoring is carried out on site;\x0d\5. Traffic order: 4 security guards are responsible for traffic order at the entrance of the event site. No motor vehicles are allowed to be parked on the roadside. Guest vehicles are placed in designated parking areas by a dedicated person;\x0d\6. Fire protection : Equipped with fire extinguishers, 2 security guards ensure that people entering the ceremony venue are prohibited from bringing any flammable and explosive materials into the site;\x0d\7. Medical: A medical prevention point is set up at the event site, equipped with 1 medical staff;\x0d \8. Electrician and audio: The main venue is equipped with a professional electrician, prepares a generator, detects and maintains electricity, and is equipped with 2 professional sound engineers to ensure normal speech and broadcast of the ceremony;\x0d\9. Rainproof measures: Prepare l An air shed room with a size of 20X15 meters is provided for emergency use.

\x0d\\x0d\◆Draft the list of opening work leading group\x0d\General commander:\x0d\General supervisor:\x0d\On-site supervision:\x0d\On-site leadership group:\x0d\Logistics support group:\x0d\Security Group:\x0d\Preparatory group:\x0d\\x0d\◆Market survey questionnaire form\x0d\\x0d\Date:___________ Week:__________ Visit time:___________ Weather:___________\x0d\\x0d\Hello! We are conducting a questionnaire survey and hope to use the results of this survey to provide you with better services. Can you take a few minutes to ask you a few questions? Select one from more than one and tick the corresponding box\x0d\\x0d\1. Do you know "XXXXX Hotel"? \x0d\□Know (How: □Newspaper □Internet □Advertisement □Introduction from others □Cellphone text messages □Other_______________) \x0d\□Don’t know \x0d\2. Under what circumstances would you choose to stay in a hotel? \x0d\□Business trip □Tourism □Party □Other_______________\x0d\3. How do you usually choose to arrive at the hotel? \x0d\□Walk □Drive □Take the bus □Take a taxi □Other_______________ \x0d\4. Do you care about the environment around the hotel? \x0d\□Care □Don’t care □Other_______________ \x0d\5. How many stars do you often choose to stay in hotels? \x0d\□Economic □Two stars □Three stars □Four stars □Five stars \x0d\6. What do you care about most about the hotel you stay in? (Multiple choices available) \x0d\□ Service □ Large indoor area □ Comfortable bed □ Access to the Internet □ Newly decorated □ Spacious bathroom □ Color layout □ Well-equipped \x0d\ □ Other _______________ \x0d\7. What do you think of the hotel? Areas for improvement: ____________________________________________\x0d\8. Which of the following ranges does your age fall within? \x0d\□15~19 years old□20~24 years old□25~29 years old□30~34 years old\x0d\□35~44 years old□45~54 years old□55~64 years old□65 years old or above\x0d\9, Which of the following ranges does your monthly income fall within? \x0d\□Below 2,500 yuan, □2,500~1,500, □1,500~5,000, □5,000~6,000, □6,000~8,000, □More than 8,000\x0d\10. Your marital status\x0d\□Married □Single □Others _______________\x0d\11. Your occupation\x0d\□Civil servant □Enterprise manager □Private owner □Public institution □General person □Other_______________\x0d\\x0d\Thank you for accepting our questionnaire today!