What is the relationship between tourism culture and hotel services?

The tourism management discipline is a second-level discipline under the first-level discipline of business administration. Tourism management is an emerging discipline that studies tourism business management. With the integration of the international economy and China's accession to the WTO, China's tourism economy and tourism industry have become the most dynamic parts of China's national economy and the world's economic and industrial system. The tourism management major is a comprehensive major that intersects tourism, management, culture and other disciplines. Its goal is to cultivate senior professionals with professional knowledge in tourism management who can engage in tourism management and modern enterprise management in tourism administrative departments at all levels, tourism enterprises and institutions, and various enterprises.

Although the emergence of this discipline has only been less than twenty years in our country, with the rapid development of social economy and culture and the continuous expansion of foreign exchanges, our country’s tourism industry has developed rapidly, not only becoming our country’s first It is an important aspect of the three industries and has formed a new economic growth point. Therefore, there is an urgent need for management talents with knowledge of humanities, geography, and economics. It is under this background that the tourism management discipline gradually developed and has become an important discipline in the business management discipline system.

The research scope of this subject focuses on the study of tourism enterprise management, tourism development and tourism marketing, exhibition services and management and other business fields. Training objectives Edit this paragraph The tourism management major is oriented to the modern tourism industry, cultivating high-tech students with all-round development of moral, intellectual, physical, and aesthetic aspects who support the party's line according to the development of the tourism situation and adapt to the needs of the front line of production, management, and services. Application professionals. On the basis of the necessary basic theoretical knowledge and professional knowledge, students should focus on mastering the basic abilities and basic skills for practical work in the fields of tour guides, travel agencies, tourist attractions, tourist shopping stores, etc., and have good professional ethics and professionalism. . Research direction edit this paragraph 1. Tourism Enterprise Management

The direction of tourism enterprise management is to study the theory, methods and applications of tourism enterprise management based on the characteristics of tourism service enterprises. The main contents include: the basic theory of tourism enterprise management; the characteristics of tourism demand and tourism services Combination problems; characteristics of tourism enterprise management; hotel and travel agency enterprise group management issues; cross-cultural management of tourism enterprises; tourism service culture and ethics; comparison of Chinese and foreign tourism enterprise management; organizational structure and industrial policy of tourism industry management, my country's tourism industry Management status and system reform; issues such as globalization and tourism enterprise management.

2． Tourism development and tourism marketing

The direction of tourism market development and tourism marketing includes specialized research in the two fields of tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of the tourism market and the characteristics of tourism products; the theory, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the movement patterns of the destination market from the perspective of modern tourism space systems, and combines it with the overall analysis of destination management to research and formulate targeted regional tourism marketing strategies, marketing plans and marketing control plans.

3． Convention and exhibition service and management

The direction of convention and exhibition service and management includes the basic theories and methods of convention and exhibition service and management, familiarity with the organization process of conferences and exhibitions, convention and exhibition practice, convention and exhibition marketing and customer service, venue management, booth design, Engineering construction, exhibit transportation, business services, exhibition hall cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular release of research data and reports, exhibition marketing management, exhibition service contractor management, Convention and exhibition project management, convention and exhibition logistics management, convention and exhibition venue management, convention and exhibition risk management, convention and exhibition financing management, convention and exhibition budget management, convention and exhibition human resources management.

Employment positions Editor: Professional and technical positions in this section: tour guides, scenic spot commentators, tourism product marketing and R&D personnel, scenic area planning and development personnel, tourism culture research

Business operations positions: planners, tour route planners, Outreach Sales Personnel

Operation and management positions: Tourism financial personnel, travel agency managers, hotel managers, main course editors: "Tourism Management", "Tour Guide Business", "Basic Knowledge of Tour Guides", "Tourism Policy" and Regulations", "Travel Agency Business", "Travel Agency Management", "Catering Management", "Front Hall and Guest Room Management", "Simulation and On-site Tour Guides", "China Tourism Geography", "Tourism Psychology", "Tourism Economics" ", "Travel Agency Operation and Management", "Tourism Marketing", "Tourism English", "Tourism Accounting", "Hotel Management", "Introduction to Tourism", "Tourism Culture", "Tourism Resource Development Management", " "Attraction Planning and Management", "Tourism Safety", "Human Resource Management of Tourism Enterprises", "Ecological Tourism", "Overview of Tourist Source Countries and Regions", "Tourism Financial Management", "Tourism Project Management", "Tourism Information System", etc. . Open School Edit this section Shanxi University Yulin College

Jiangxi Agricultural University, Yanbian University, Beijing International Studies University, Yunnan University of Finance and Economics, Peking University, Renmin University of China, Northwest University, Nankai University, Chang'an University, Northeastern University University of Finance and Economics Jilin University Changchun University Shandong University Qufu Normal University Shandong Normal University Yunnan University Zhongnan University of Economics and Law, China Tourism Institute East China Normal University Sun Yat-sen University Hainan University, South China Normal University, Sichuan University, Sichuan Agricultural University, Southwestern University of Finance and Economics, Southwest University for Nationalities , Fujian Normal University, Zhejiang Tourism Vocational College, Inner Mongolia Normal University, Dalian University, Dalian University for Nationalities Heilongjiang University, Anhui Normal University, Yunnan University for Nationalities, Southeast University, Zhejiang Ocean University, Yanshan University, Guilin Institute of Technology, Qingdao Hotel Management College Chongqing School of Economics and Management, China Three Gorges University

Professional code and professional name Professional code: 110206

Professional name: Tourism Management (Tourism Management)

Professional characteristics and training requirements

Students in this major mainly study the basic theories and basic knowledge of modern management science, are cultivated and trained in general management methods, basic qualities and basic abilities of management personnel, master modern management theories, techniques and methods, and possess Basic abilities in planning, coordination, organization and decision-making.

Graduates should acquire the following knowledge and abilities:

① Master the basic theories and basic knowledge of the tourism management discipline;

② Master the relevant tourism industry and qualitative and quantitative analysis methods for research on tourism enterprise management issues;

③Be familiar with the guidelines, policies and regulations for the development of my country's tourism industry, and understand the development trends of the tourism industry;

④Be proficient in Make full use of advanced computer technology and English language tools;

⑤ Master the basic methods of literature retrieval and data query, and have certain independent research and problem-solving abilities.

School system and credit requirements

The standard school system is four years, and the study period is 3-6 years. Complete 167.5 credits

Degree Awarded

Bachelor of Management

Practical teaching links

Including comprehensive inspections of tourist attractions, professional course internships, Social survey, graduation internship, etc., totaling 20 weeks. The comprehensive inspection of tourist attractions is arranged in the eighth semester (April); the social survey is arranged in the annual holidays; the graduation internship is arranged in the seventh semester (July-October). Professional course internships are arranged by professional course teachers themselves.

Cultural quality cultivation

Leverage the multidisciplinary advantages of a comprehensive university to integrate and optimize the humanities and social sciences courses, through the university's public elective courses and professional elective courses. Reasonable settings, as well as the perfect construction of the second classroom, enable students to enhance their cultural quality through self-selected learning.

Specific measures are:

Open multi-disciplinary special lectures;

Hire experts and celebrities to introduce international and domestic academic cutting-edge trends;

Establish various student societies and carry out Diversify campus cultural activities;

Hold reading salons to exchange experiences and experiences;

Establish connections and exchanges with foreign students;

Use campus websites, literary and art publications, Class posters and other various media provide students with a place to showcase themselves, engage in academic debate, and exchange ideas.

Cultivation of innovative abilities

1. Strengthen teacher guidance. Instructors should pay attention to the cultivation of students' innovative consciousness. In professional teaching, they should inspire students to analyze problems existing in the development of modern tourism and require corresponding countermeasures to improve students' ability to analyze and solve problems. It focuses on introducing cutting-edge issues, hot issues and academic debates in tourism research to cultivate students' ability to think differently.

2. Strengthen the cultivation of students’ research-based learning ability. Guide students to make full use of academic information and library materials, and pay attention to teaching scientific learning methods and subject research methods. Instruct students to pay attention to the writing of papers to strengthen students' writing skills and select a part of high-quality student papers to be published in official journals.

3. Pay attention to practical teaching and cultivate students’ innovative abilities. Make full use of practical teaching links such as professional skills simulation training, course internships, and graduation internships to organize students to carry out design activities such as tourism planning, tourism route design, and tourism publicity planning to cultivate students' innovative abilities.

4. Set up "expert lectures" in the teaching plan. Influential experts and professors from the region and the country are invited to the school to give special lectures on important theoretical issues and academic development trends in tourism research, so that students can accept new ideas, new perspectives, and new methods in tourism research. Where possible, organize some students to participate in academic seminars.

Graduation conditions and necessary explanations

Students must complete 167.5 credits, pass the provincial first-level CCT examination, meet the school standard for CET Level 4, and meet the national "Student Physical Fitness" regulations in physical education Health Standards". Only those who pass the graduation internship and graduation thesis can graduate. At present, there are 17 international hotel management groups around the world investing or managing high-star hotels in Shanghai. The hotel industry is constantly expanding and the demand for talents is also increasing. Thousands of international hotel management talents are needed every year. There will be 800 hotels in Beijing within three years, and senior hotel management talents are in hot demand. Hotel management major is one of the top ten popular industries in the world. Senior hotel management talents have always been in short supply around the world. In recent years, in the international talent market, hotel management talents have been in short supply. As the 2008 Beijing Olympics, the 2010 Shanghai World Expo and more and more international large-scale events will be held in China, China's demand for tourism and hotel management professionals is also increasing, so you don't have to worry about employment. It is expected that by 2010, senior hotel management talents will become a hot and high-paying class in the workplace. Domestic hotel employees are mostly high-income earners. Hotel managers rank sixth among China's top ten professions with an annual salary of one million. Hotels and tourism will become the pillars of Shanghai's service industry. Currently, 17 international hotel management groups around the world have invested or managed high-star hotels in Shanghai. The hotel industry is constantly expanding and the demand for talents is also increasing. Thousands of international hotel management talents are needed every year. There will be 800 hotels in Beijing within three years, and senior hotel management talents are in hot demand. 1. Training objectives and requirements Edit this paragraph This major cultivates secondary vocational and technical applied professionals who support the party's basic line, are adaptable to the front line of production, construction, management, and services, and are comprehensively developed morally, intellectually, physically, and aesthetically. Students are required to master the basic theories of economic management, basic knowledge of hotels, catering and tourism, and have basic hotel management and service capabilities. After graduation, students mainly go to various hotels, hotels, and guesthouses to engage in hotel management, catering, and room service.

This major focuses on cultivating students’ comprehensive quality, mainly learning basic knowledge of economic management and basic hotel theory.

This major highlights skills training. During the study period, students will receive various skills training in hotels, hotel catering, and guest room internship training. 2. Main courses: Introduction to hotel management, modern hotel management, hotel psychology, introduction to tourism, front room service and management, catering service and management, dishes and drinks, hotel English, modern hotel marketing, hotel financial management, Conference services and management, recreation services and management. 3. Skills and employment directions that graduates should master Edit this paragraph 1. Have integrity, perseverance, dedicated and responsible professional ethics and teamwork spirit;

2. Have good basic professional knowledge and Self-learning ability and enterprising and innovative consciousness;

3. Master modern service concepts and understand the development trends of the modern service industry;

4. Familiar with the hotel front office, guest rooms, catering, recreation and other departments Business knowledge;

5. Familiar with the guidelines, policies and regulations for the development of my country's hotel industry;

6. Have basic knowledge and skills in hotel front office, guest room, catering, recreation, exhibition and other management Service ability;

7. Have strong computer operation, written expression, interpersonal communication skills and certain professional foreign language expression skills.

After graduation, students can engage in the following jobs: doormen, front office receptionists and room service personnel in various hotels, restaurants and guesthouses; staff of various travel companies and tourism management departments; various hotels, Hotel and hotel floor management, lobby management, consultation, exhibition and other work; the business departments of various hotels, restaurants and guesthouses are engaged in business negotiation and external liaison services; the business departments of various hotels, restaurants and guesthouses are engaged in market research, intelligence, Information services and other work.