Traditional Culture Encyclopedia - Hotel accommodation - How to do high-end hotel marketing?

How to do high-end hotel marketing?

The marketing of high-end hotels basically has the following channels:

1, global and national promotion of hotel group;

2. Promotion of the hotel website and its own APP;

3. The location of the hotel is widely publicized;

4. Promotion of hotel sales staff;

5. Cooperation among major OTA platforms;

6. Promotion of chain members of the group;

7. Promote various holiday activities;

8. Joint cooperation and promotion by third-party enterprises such as travel companies and conference companies;

Wait;

Be an e-commerce promotion platform for high-end hotels

You can also refer to traditional sales platforms such as travel companies and conference companies, and rely on cooperation with various enterprises and your own sales channels to help hotels promote sales in the form of shops and companies.

The problem of positioning is basically based on the hotel star standard and the price factors such as house price and meal fee standard. According to hotel pricing. Basically, the target customer base has been locked. As a platform, what we need to do and do well is these target customer groups.