Tourism business plan sample

The following is a business plan for college students that I compiled for you: a sample business plan for the tourism industry. Welcome to read.

Sample travel business plan

1. Description

The business entity will provide free information services and self-help services to the public (mainly college students and young people) The tourism-oriented services provided by the specific source market of travelers are reflected on the uchostelling ("University Hostel") website. U&C HOSTELLING (university hostel) is based on u&c (univercITy&college), which is mainly reflected in "hostelling (youth hotel)". With the birth and development of domestic university travel agencies and the rise of university tourism craze, how to develop the dispersed university tourism supporting resources in an orderly and organized manner to form a large-scale cross-regional tourism service system to widely serve the increasing number of university tourism Providing transfer station services for students is what many college students hope for, and it is also what many tourism companies and organizations are considering.

Although Hostelling International (International Youth Hostel) has entered China and achieved certain success, its services are currently only concentrated in the economically developed Pearl River Delta region (Guangzhou, Nanhai, Zhuhai, Zhaoqing, Shenzhen) , there is a big gap with the current travel requirements of college students. In the vast number of tourist hotspots, services similar to youth hostels are quite lacking or even non-existent. Facing the huge tourist group of college students, budding college student travel service agencies such as "tourist spot college reception" have appeared in recent years, but their credibility has always been Difficult to stabilize.

In response to the demand of the large number of college student tourists for "youth hostel" services in tourist areas, the uchostelling website will use the Internet to combine the establishment of university travel agencies in various parts of the country, through cooperation and mergers (corresponding tourism has been established Organizations) and hiring part-time workers (the corresponding system has not yet been established), etc., to carry out service projects such as off-site assistance, local tour guides and companionship for college students online, in order to establish a mobile youth hotel service system with universities as the main venue.

2. Technology

1. Front-end:

There are many business liaison personnel with tourism development experience and youth hotel business management experience. At the same time, the website has An experienced travel information gathering and editing team.

(1)----Ticket booking system: Provide customers with online ticket booking and related services.

General flight inquiries

Air ticket estimates

Order inquiries and modifications

Refunds

Ticketing agents/ Refund/order maintenance function.

(2)----Hotel system: Provide fast, convenient and reliable online services for customers who need to check and book hotels online.

Customer login

Hotel inquiry

Hotel reservation

Change reservation

Cancel reservation

Property maintenance

Inventory warning

Refund module

(3)---- Travel route system: Provide customers with fast, convenient and reliable services Online travel information services and online booking.

Customer login

Information query

Route reservation

Change reservation

Cancel reservation

Travel agency management and maintenance

(4)---- Payment system: Provides secure online payment functions with major commercial banks.

3. Visitor Benefits

By visiting this website, Internet users can see a wealth of travel information and travel guidance specially set up for college students, and can contact various travel assistance Institutions, such as the way to reach the travel destination, cost, time, foothold and itinerary arrangements after arriving at the destination, etc. From college to college, you can not only enjoy the fun of traveling to different places, but also get relatively reliable information in terms of food, accommodation and transportation. Guaranteed that you will receive friend-like care and complete your journey at a more affordable price.

IV. Market Analysis

I. Market Introduction

At the end of 1999, the number of Internet users in my country was 8.9 million. According to incomplete statistics, the number of Internet users in my country has exceeded 10 million. , with the growth of campus netizens, mainly college students, the number of Internet users in China has increased dramatically.

Beginning in March 2000, under the e-commerce boom, the development prospects of travel websites as ICPs with clear models were once widely concerned. Several major domestic travel websites have taken action one after another. The most eye-catching one is It is China Travel Network and TOM, the largest travel websites in the country. COM reached an intention to cooperate. Travel websites have become a hot spot for investment because they do not involve distribution and payment issues and use e-commerce as their main form.

But whether it is Huaxia Travel Network, China Travel Information Network or the rising star Ctrip Travel Network, they all focus their business on the "tourism industry", focusing on traditional services such as flight bookings and hotel room reservations. In terms of tourism business, it has never been able to develop its own characteristics in terms of individual self-guided tours and student backpacking tours, and the services provided are not substantive and practical. This is reflected in the fact that it only introduces relevant tourism knowledge and introductions to routes and attractions provided by travel agencies. Regarding personal tourism, Details are rarely mentioned. Although Ctrip, which suddenly emerged at the end of last year, has certain characteristics in personal self-guided travel, its positioning still has the shadow of traditional self-guided travel and does not fully take into account the college student travel class. Ctrip's travel method is still difficult for college students in school. The place of operation.

On the other hand, many travel websites currently claim that online travel is cheap and comfortable. However, anyone familiar with the travel agency business knows that it is difficult to reach the size of a travel group by purchasing tickets and booking rooms online, that is, It is impossible to enjoy the discounts obtained by travel agencies. The current scene of online travel is just that websites sell advertisements at reduced prices at any cost, which is not a way to survive in the long term. According to a survey, among the large number of individual travelers in the entire tourism market, more than 90% did not travel through travel agencies in the first place. Among these individual travelers, Internet surfers are the real target customers that travel websites currently compete for. In a sense, traditional travel agencies and travel websites are not competing head-to-head at the end of the day. At present, the mainstream development of domestic tourism websites is just the structural adjustment of travel agencies, which has little connection with the development of tourism websites. Online tourism must find its own path according to its own characteristics and provide some services that can be easily achieved through the Internet.

On the other hand, with the improvement of people's living standards and knowledge level, the requirements for travel are becoming more and more demanding. The traditional "cramming" group tour is becoming increasingly difficult for many overseas travelers. It has lost its appeal. Among young people, independent and free self-service travel is becoming more and more recognized. However, a serious problem is that in the face of the rapidly growing self-guided travel (backpacking group) group, domestic social supporting facilities cannot keep up. The demand has caused many post-travel sequelae. Ucostelling (university hostel) is the first to establish "youth hostel"-style supporting services through the Internet in qualified university areas in China. At present, in many tourist areas in China outside of Guangdong, there are no institutions directly named after youth hostels, but similar hotels serving backpackers have appeared, which reflects the actual needs of the market, such as Dali in Yunnan and Guilin in Guangxi. There are supporting accommodation hotels that serve self-guided travelers. The ancient Richard Hotel on the Huangpu River in Shanghai is also very close to the standard of a youth hostel. However, they lack certain system coordination and have not fully exerted their focus effect in the tourism industry.

In late March this year, representatives from 12 cities in China discussed the promotion plan of international youth hotels in China under the organization of the Guangdong Youth Hostels Association. It is said that there will be many youth hotels in China within a few years. Opened in different cities across the country. A new tourism pattern is emerging, and China has made sufficient hardware preparations for the new tourism spirit in the future.