Traditional Culture Encyclopedia - Hotel accommodation - What is the intangible and tangible display of tourism service products?

What is the intangible and tangible display of tourism service products?

1. Intangible:

Refers to the intangibility of tourism service, and the quality of service is difficult to be recognized by tourism consumers before consumption.

2. Physical display:

Tourism visible display means that tourism enterprises effectively materialize their own service characteristics in order to improve the attractiveness of products, and make products more easily grasped and perceived by tourists through display.

Related introduction:

Service marketing scholars not only regard the environment as strong evidence to support and reflect the quality of service products, but also expand the content of tangible display from the environment to include all physical products and facilities used to help produce services and packaging services.

These tangible displays, if managed and used well, can help customers feel the characteristics of service products, improve the income gained when enjoying services, and help establish the image of service products and service enterprises.

Extended data

Tourism products are comprehensive, intangible, synchronous in production and consumption, non-storable and non-transferable in ownership. Tourism product is a broad concept. Different types of tourism resources can develop different tourism products, and the same type of tourism resources can also develop different tourism products;

When constructing the tourism product system, we can use the relevant theories of system theory and cybernetics to regard the tourism product system as a whole, and realize the coordinated development among tourism products through the positioning of tourism image and the effective control of the whole.

Visual display conveys the service purpose of tourism enterprises and the cultural connotation of their products to tourism consumers through visual display system, which provides a powerful tool for enterprises to distinguish themselves from competitors.

Baidu Encyclopedia-Tourism Visual Display