Development course of luxury selected hotels

Luxury series &; Reg) Hotels of Starwood Group. Established in 1906, luxury select brand was originally the most famous classic hotel series in Europe.

Starwood Hotels & Resorts International Group (NYSE: HOT) announced today that two brand-new hotel contracts have been signed by world-renowned luxury select brands, and the first batch of luxury select hotels in China will be grandly opened soon. The newly renovated Lishunde Hotel in Tianjin, a luxury selection hotel, is planned to open in May 20 10. The newly-built Sanya Begonia Flower Resort Hotel-Luxury Select Resort Hotel is scheduled to open at the end of 20 12. The opening of these two new hotels marks that the grand blueprint for the global development of luxury selected brands is gradually unfolding. In 2009, the brand signed seven new hotel contracts and opened five new hotels.

Taking two new hotels in China as evidence, the driving force for the development of luxury selected brands comes from the strong development vitality in the Asia-Pacific region and the significant increase in the number of branded hotels. In fact, most of the seven newly signed luxury hotels are located in the Asia-Pacific market, including China, Indian and Malaysian. And nearly half of the contracted hotels belong to brand reconstruction.

"Adhering to the concept of running the right hotel in the right place with the right partner, Luxury Select has achieved strategic and steady global development in key markets such as China, even at this challenging time." Simon Turner, president of global development of Starwood Hotels & Resorts International Group, said. "In addition to new hotels, Starwood has attracted more and more owners and developers who are trying to transform existing hotels into luxury hotels. They hope that this move will not only maintain their independence, but also connect with the Starwood network with advantages in strength and coverage (such as Starwood Priority Customer Program), thus promoting the business development of the owners and providing guests with unprecedented opportunities to visit world-class luxury hotels. "

The ITC Royal Garden Hotel-Luxury Select Hotel, which opened in Bangalore, India on June 5438+ 10, 2009, is a major milestone in the development history of luxury select brands and the150th hotel of Starwood in the Asia-Pacific region. Based on this great success, Luxury Select continued to promote its expansion in Asia, including the brand transformation of Andaman Resort Langkawi, Malaysia from June 5 to February 5, 2009. In addition to the two recently signed China hotels, Luxury Select will also launch Vana Belle Resort Koh Samui, which is located in a secluded canyon in Koh Samui, Thailand.

"Authentic local customs, wonderful experience and extraordinary customer service-these comprehensive advantages that are admired by global travelers with extraordinary tastes make luxury choices stand out among similar brands." Paul James, president of luxury goods select global brands, said. "Luxury Select is committed to opening the door to the most desirable destinations in the world, and we are extremely proud of it. We are constantly advancing our global development journey."

Luxury Collection has been opened in China: Lishunde Hotel, Haitang Bay Luxury Collection Hotel in Sanya, Tianjin, Hongta Luxury Collection Hotel, Shanghai hengshan road Hotel 12 to be opened: Dalian Castle Luxury Collection Hotel (in the middle of 20 13) Suzhou Hotel 1958 (in the beginning of 20 15).