What does the gross profit margin of the hotel mean?

"GOP" is the abbreviation of "Gross OperatingProfit", that is, operating gross profit, which is reflected in the income statement as the balance of income MINUS costs, labor costs, direct expenses of operating departments and indirect expenses of back-office departments. Total hotel operating income-total hotel operating expenditure.

Using "GOP" to measure the general manager's operating performance really makes up for the shortage that domestic hotels used to measure their operating performance with net profit as the only indicator regardless of responsibility and hotel reality.

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Main sources for hotels to increase GOP:

Catering income is one of the main sources for hotels to increase GOP. How to increase hotel catering revenue? This is a very difficult task for the management team. Only by working hard and making full preparations can we show our splendor, fashion, quality and characteristics. Only when it becomes an instant hit and wins word of mouth, can the popularity and wealth of catering be realized. Only by striving for perfection can we achieve the expected goal.

Otherwise, you will fall into a cycle of depression and it is difficult to get rid of it. Facing the arduous mission, we should think carefully, come up with a set of catering marketing action plan and put it into practice. We must not equate marketing with waiting for guests to come to our house, treating marketing as a hostess and turning marketing into grandstanding. The level of marketing technology determines the business differences of hotel catering to a certain extent.

Baidu encyclopedia -GOP