Drug marketing scheme planning

In order to ensure that things or work can be carried out effectively, we need to make plans in advance. Planning is a detailed process of solving a problem or a project or a topic. So how should we make a plan properly? The following are three drug marketing plans I have compiled. Welcome to read, I hope you will like it.

Drug marketing planning 1, drug variety planning 1, an important content in drug marketing, drugs should be a whole concept, and at the same time establish the concept of high-quality drugs. Drug variety planning requires enterprises to pay attention to different competitive strategies at different stages of the drug life cycle, and at the same time, they must pay attention to re-product development and constantly update products. It is with its new product research and development technology that foreign-funded enterprises are unique in the pharmaceutical market.

2. Drug pricing scheme, drug price is a very sensitive issue at present, and it is also the focus of medical reform. Under the current bidding price, the pricing scheme of impact drugs in cheap pharmacies is particularly important. The tariff of some imported drugs will be further reduced under WTO, which will inevitably make the price reduction of imported drugs have a great impact on some domestic generic drugs. Some drugs with moderate price and good curative effect have a disastrous impact on domestic generic drugs. So, in the new environment, how do pharmaceutical companies consider themselves?

3. Drug distribution channel scheme, the long-term marketing model of domestic pharmaceutical enterprises, makes pharmaceutical enterprises form a great channel dependence, and pharmaceutical enterprises need to establish a stable drug distribution channel.

4. Drug promotion plan. With the introduction of the new national medicine policy, pharmaceutical enterprises must introduce a healthy promotion model and a new marketing mechanism in the new form, and further strengthen marketing mainly in the following aspects:

1) We should abandon the previous model of doctors' hard work, advertising, promotion and prescription fees, adhere to customer service orientation, speed up product research and development and brand cultivation, and re-integrate sales channels. ,

2) sales can be promoted through academic promotion, which mainly refers to the promotion of sales through academic propaganda and academic activities in the process of drug sales. This sales model requires enterprises and business personnel to have a complete academic network. Salespeople with professional knowledge are widely used in foreign-funded enterprises at present. In the process of academic sales, if we don't grasp it well, it will also involve commercial bribery. Academic sales is a recognized way in all aspects of current sales forms.

3) Advertising promotes OTC market. Judging from the growth rate of OTC market in recent years, the OTC market accounts for half of the country. OTC market is one of the main battlefields of future competition. The marketing of this market is very different from hospital sales, which more embodies the essence of pharmaceutical marketing and promotes pharmaceutical consumption with super-large-scale brand advertising investment.

4) Digital marketing can be carried out, the development of IT industry and the application of e-commerce have injected new vitality into marketing, and online drug trading has begun to become a reality. Using e-commerce to speed up the whole pharmaceutical industry has incomparable advantages, and at the same time, it can save expenses but produce greater benefits. Online survey can collect customers' preferences and purchase methods, and serve them better, thus embodying the characteristics of personalized marketing era.

Drug marketing planning II. Present situation of pharmaceutical enterprises of over-the-counter skin products

OTC products in China can be divided into fourteen categories, including: skin drugs, digestive system drugs, ophthalmic drugs, general external drugs and so on. Because of the variety of skin OTC products commonly used, consumers have a lot of room to choose independently, and brand awareness often becomes the standard for consumers to buy such drugs. Often, several well-known leading brands occupy more than half of the market, and some unknown small and medium-sized brands can only fill the market gap by virtue of their personalized advantages and characteristics, or occupy the regional market by virtue of their access advantages.

In addition, in September of 20xx, the State Administration of Pharmaceutical Products stipulated that the deadline for GMP certification of pharmaceutical enterprises was June 30, 20xx, and the deadline for GSP certification of pharmaceutical enterprises was June 30, 20xx, and 65438+3 1 year was February 30, which means that a number of pharmaceutical enterprises that do not meet the requirements of GMP and GSP will be closed according to law, and a number of brand-new OTC products enterprises and brands will appear on the market.

In the face of competition, all enterprises should put survival and development first. On the one hand, enterprises must quickly adjust and change their business philosophy, marketing strategy and marketing organizational structure, and conduct extensive alliances; On the other hand, we should vigorously upgrade existing products, cultivate, promote and maintain brands, open up new markets and achieve business objectives.

Second, product and brand promotion strategy

Because it is difficult for ordinary consumers to identify the quality of drugs, brands have become an important basis for consumers to make purchase decisions. A successful brand of OTC skin products can bring long-term rich profits to enterprises, but it also needs constant maintenance and promotion. The key is that there needs to be strong funds behind the advertising investment. Therefore, there are three abilities that determine the survival and development of an OTC skin products enterprise: capital strength, scientific research and innovation ability and marketing ability, which are embodied in the operation of brands and channels.

As a special commodity, skin OTC products include three levels: first, core products refer to the efficacy and quality of skin OTC products; 2. Regular products refer to the dosage forms, trademarks, brands and packaging of OTC skin products; The third is extended products, which refer to the added value and services provided by OTC products of skin to patients. Due to the technical particularity of OTC skin products, more homogeneous products will appear. This also means that our work can only be carried out around the second and third levels. Under the condition of no difference in the market, any selling point, marketing model and skill can be cloned, and only brands have eternal vitality. For an enterprise with average capital and scientific and technological strength, products, markets and brands are basically available, but it is difficult to see improvement. On the existing basis, it is particularly urgent, realistic and important to realize the double promotion of products and brands and open the market through a series of marketing operations.

How to choose the right product, promote the brand and realize sales? We can sum it up as: two sets and two widths, innovation and difference.

1, Guangdong and Guangxi

Two decisions: one is enterprise positioning, and the other is product market positioning.

Clear development ideas and business strategies through enterprise positioning, identify the market through product positioning, and effectively cut in.

Guangdong and Guangxi: one is advertising and the other is building access.

Promote products and brands through advertising, promote sales through channel operation, and consolidate the market and consumer groups.

2. Innovation and diversity

In skin OTC products enterprises, innovation is the most valuable driving force for market development, and it is also an important guarantee for the continuous promotion and development of enterprise products and brands. The innovation process should be an organic combination of product innovation and enterprise innovation. The key lies in establishing a competitive product system and marketing system under the premise of fully understanding market information, and enhancing the competitive advantage of enterprises.

2. 1 Three forms of innovation

Offensive type. By developing or launching new products, enterprises go all out to pursue the advanced level of product technology, seize market opportunities, and strive to maintain a strong technical and market leading position in the competition. It is characterized by high risk, large investment, high return, and can obtain scale monopoly profits, which is more suitable for large OTC skin products enterprises or new technology enterprises.

Defensive. Enterprises don't research and develop new products first, but a successful new product appears in the market, and immediately follow up the development and quickly invest in occupying the market. That is, "take a look at the market, take a look at the big factories." This strategy requires enterprises to have efficient information systems and the ability to absorb innovation. Its advantage is to avoid the early investment risk and the defects of the initial form of new products, so that enterprises can catch up and be suitable for medium-sized enterprises with strong scientific research ability.

Introduce the type. Enterprises use other people's scientific research strength instead of their own to develop new products, which has the advantages of quick effect, low cost and low risk, but the return is also small and easy to be suppressed. Suitable for small and medium enterprises.

2.2 Pay attention to research and development in order to successfully innovate.

R&D is the foundation of innovation. The internationally famous pharmaceutical companies are basically research-oriented, and their R&D investment should account for at least 10- 15% of the total annual sales profit, while the R&D expenditure of China pharmaceutical companies generally does not exceed 3%. Take GlaxoSmithKline-William Company as an example. In recent years, its sales have exceeded $654.38+0 billion, and more than $654.38+0 billion is used for research and development of new projects every year. The company can develop several chemical structures and dosage forms of new drugs every year, and the new products are fully reserved, so that the company always maintains its technological advantages.

2.3 differences in survival, characteristics of development

The needs of consumers are always different, especially in today's personalized era. For OTC skin care products market, there are both gaps and opportunities. The key lies in whether the enterprise can find, tap and meet the demand and seize the opportunity. The purpose of innovation is to seek differences, realize differences, establish characteristics, and finally transform them into the purchase of target consumers, which is not only the essence of the whole marketing activity, but also the essence of the survival and development of a product and an enterprise.

Third, the skin OTC products market research

Whether it is new product development, selling point establishment, market entry, secondary development of old products, brand promotion of OTC skin products, everything should be based on market research. Only by comprehensively analyzing, understanding and grasping the market can we know ourselves and be targeted. In addition to grasping the macro environment, industry trends, scientific research direction, supply and demand information, as an enterprise that continuously upgrades its products and brands, it is very necessary to do a good job in market research in the early stage.

1, market research

In Xi 'an, a group of advanced foreign-funded or joint ventures, such as Yang Sen, said that research is necessary. Going home to work is different from the domestic report that "a pharmaceutical factory has significantly exceeded its plan". Generally, the gap between the strategic objectives and the actual results of foreign companies such as Jensen and SmithKline will not exceed 65,438+00%. The key is to accurately grasp the market.

Market research is generally divided into three categories: product research and development research, new product launch testing research and marketing strategy research. The main contents include consumer research, market demand research, product research, competitive strategy research, advertising research, price research, marketing research, promotion combination research and so on. Every study should be as detailed as possible to ensure that the research results are scientific and accurate and close to the market. At the same time, pay attention to the order of inspection.

The key for enterprises to do a good job in market research lies in two aspects. One is to establish a scientific awareness of market research, and the other is to establish a systematic and scientific marketing information decision-making system, including internal reporting system, marketing intelligence system, market research system and marketing decision-making system, to provide organizational guarantee and strengthen close cooperation with relevant professional institutions.

2. Consumption characteristics of OTC skin products

OTC skin products are a special product category. It not only has the characteristics of consumer goods, but also has the characteristics of drugs. Consumers are highly rational in decision-making, highly involved and insecure. In addition, the consumption of skin OTC products also has the following characteristics.

2. 1 OTC products and drugs for skin directly face consumers and take consumers as the center.

The biggest difference between OTC skin products and prescription drugs is that the former is consumer-centered and the latter is doctor-centered. OTC skin products are medicines and must be promoted through the market, so the opinions of consumers play a vital role.

2.2 OTC skin care products are mostly standing medicines with many brands.

OTC skin care products are mostly standing drugs for treating common diseases, and these drugs are generally mature in production technology and do not have competitive advantages in patented technology. Because of this, the technology entry threshold is low, and there are many manufacturers of such drugs. The same OTC skin products in the market often have multiple brands, and the market competition is extremely fierce.

2.3 Professionals still have the ability to influence the OTC skin care market.

Although you can buy OTC skin products without a doctor's prescription, some OTC skin products are used to cure diseases and save lives, and their drug knowledge is professional, not universal knowledge. Therefore, consumers will attach great importance to the opinions of doctors, pharmacists and other professionals when purchasing and using OTC skin products.

3. Three consumption behavior patterns of 3.OTC skin products

Consumers have more and more autonomy in choosing drugs, and marketing activities for consumers are more important. By subdividing consumer behavior, finding out the target consumer groups of their products, analyzing their consumption psychological types, and adopting more targeted positioning and publicity strategies for different consumption types, the whole marketing promotion will be more effective and the cost will be greatly reduced.

OTC skin products have three consumption behavior patterns, namely, habituation, logicality and demand.

First, habitual consumers. It means that when consumers buy such drugs, they only look for one brand they commonly use and do not care or pay attention to other brands. Judging from the brand consumption characteristics of habitual consumers, it is very difficult to change their habits. It takes a lot of market work and market investment to change their thinking and habits. According to one data, it is a habit for consumers to use a certain brand, among which 66% are influenced by doctors, 29% by family/friends and only 5% by other factors.

Second, logical consumers. It means that consumers will pay attention to collecting information during the purchase process and measure it with their own value indicators, thus guiding consumers to buy. When logical consumers buy drugs, the main factors they pay attention to are efficacy, price, brand and so on. Because consumers pay attention to the curative effect when buying, and the curative effect largely comes from the recognition of the brand, it is obvious to establish a high-quality brand image to influence the purchase of this part of consumers.

Third, demand-oriented consumers. It refers to consumers who have related symptoms but are not aware of the need for medication. They will judge according to the information they have contacted, then collect more relevant information and finally decide to buy. Demand-oriented consumers decide whether their demand is strong or not according to the prominence and severity of symptoms. For consumers with needs, education, training and stimulating their consumption needs are the key.

According to statistical analysis, habitual consumption dominates the consumption of general skin OTC products, and logical consumers become the main consumer groups of skin OTC products, but the specific proportion varies according to different drugs and regions. In addition, some new drugs aimed at new demands and some areas with poor health care awareness are often dominated by demand-oriented consumers. Logical consumers are easier to change, and the cost is lower, but the capacity is not large. Accustomed consumers have a large market capacity, but the marketing cost will be higher and the effect time will be long. Enterprises should choose their own target consumer groups and formulate strategies according to their own strength.

Fourth, market positioning and business positioning.

1, enterprise management direction

The purpose and motivation of enterprises participating in OTC skin products market are different, and the ways to open up the market are also different. Long-term investment products generally promote the development of enterprises by establishing brand advantages. In the case of short-term investment, enterprises artificially shorten the product life cycle in exchange for the maximum profit or operating experience of OTC skin products market.

As an OTC skin product enterprise, we must pay attention to two points when positioning ourselves. First, we must accurately grasp the development of the industry market; second, we must be clear about our own resources and strength; at the same time, we must fully realize the urgency of the current situation and make decisive decisions. Before each product or advertisement is launched, you should know who you are, what you want to do, what you are doing, how to do it and what you want to achieve. Otherwise, you are blind and will only push yourself to the wall.

Drug marketing plan planning Part III Part I Marketing diagnosis

I. Market background

The accelerated pace of modern life, mental stress, coupled with excessive drinking, smoking, air conditioning, long-term lack of outdoor sports and other factors, make people's immune function disorder, reduce resistance. Immune function is an important physiological function of human body. Immune dysfunction can cause physical weakness and reduce the ability to resist diseases. So some people will have repeated colds, asthma and liver diseases, and some people will follow the fashion and come as soon as there is an epidemic.

People who don't refuse. So everyone needs to adjust their immunity and enhance their resistance. It can be seen that the market prospect of health care products is broad.

Second, product advantages

Ganoderma lucidum is a traditional tonic. "Deng Ying" Ganoderma lucidum capsule is a kind of Ganoderma lucidum strain, which is processed by modern biotechnology and contains functional components such as Ganoderma lucidum polysaccharide and polypeptide. It can improve the level of cellular immunity, strengthen macrophages, has clear immune regulation and health care functions, can enhance human immunity and improve body resistance, and is suitable for people with weak system, low immunity and sub-health, especially patients with tumors and liver diseases.

The market potential of health care products is huge.

Third, the marketing situation

The unique product advantages and good market prospects have led to a large number of businesses in the health care industry of Ganoderma lucidum products, and the competition is becoming increasingly fierce. But at present, there are strong brands such as "China Lingzhibao" in this industry, so Ganoderma lucidum capsules have been "promoted"

The following problems need to be solved:

1, brand awareness is not enough.

2. The product pricing is unreasonable.

3. The packaging design has no characteristics.

4. Poor marketing channels.

5. Lack of advertising support

At present, the main problem of this product is marketing. Blue Island is a famous tourist city. Ganoderma lucidum capsule, as a kind of health care product with special functions, has a high market grade, and the product is taken from the fairyland xx, so it provides basic cultural connotation for cultivating Ganoderma lucidum capsule into an excellent tourist souvenir and high-grade gift in Blue Island. Therefore, the most urgent problem at present is to integrate advantages and products.

Advantage marketing packaging, speed up product market visibility, cultivate and develop the market.

In order to achieve the above objectives, it is suggested that the market planning scheme is as follows:

The second part of the action plan

First, establish marketing objectives.

Promote sales, increase market share and brand awareness, and establish a strong brand in the industry.

Second, a clear marketing strategy

1. marketing model

(1) TV Direct Selling

(2) Channel distribution

(3) Establish a membership card and implement a membership system.

2. Extensions

Based on Blue Island, establish a market, take this as a pilot, sum up experience, promote it nationwide, build an industry brand, and gradually move towards the international market.

3. Marketing objectives

(1) Short-term goal

Develop the Blue Island market within one year, so that the distribution rate of target sales network channels in the Blue Island market will reach 70%, and the distribution rate of county-level cities selected by Blue Island will reach 100%, making "Deng Ying" Ganoderma lucidum capsules local to Blue Island.

Our famous tourism brands and health care brands are the most popular gifts in the Blue Island area.

(2) Long-term goals

Within three years, "Deng Ying" Ganoderma lucidum capsule will be cultivated into a national famous brand and become the leading brand of Ganoderma lucidum products.

The third part is the implementation method steps.

First, set up a project team.

It is composed of elites in production, sales and management of enterprises and professionals in marketing, planning, copywriting, design and production of TV stations, with division of labor and cooperation and gradual implementation.

Second, conduct a full market survey on the market of Ganoderma lucidum products.

Through market research, we can find a suitable market position for "Deng Ying" Ganoderma lucidum capsules, lock in the target consumer groups, and formulate the best promotion strategy. The contents of market research mainly include the following aspects:

1. Competitor survey: Investigate the marketing situation of the main competitors of Deng Ying Lingzhi Capsule in the Blue Island market, and compare the main competitive brands and enterprises in the industry by competitive comparison method, so as to fully understand the current situation of enterprises in the industry and the advantages and disadvantages of product brands, mainly including the following contents: product pricing, packaging design, market positioning, advertising support, marketing channels and sales management of competitors.

2. Product market diagnosis: conduct market research on the original product market, adopt convenient sampling and quota sampling methods, and conduct a clear investigation in combination with in-depth interviews with consumers, salespeople and dealers, and design a market survey questionnaire:

The objects of investigation mainly include the following people: relevant managers, relevant marketers, original distributors, original retailers and consumers of products. The contents of the market survey include: Do consumers know about Ganoderma lucidum capsules and other products? Do consumers know the brand of "Deng Ying" Ganoderma lucidum capsules? Do consumers know the efficacy of Ganoderma lucidum capsules? What are the main reasons why consumers buy Ganoderma lucidum capsules? What is the psychological price for consumers to buy Ganoderma lucidum capsules? What is the consumption psychology of the target consumers? What are your buying habits? How do target consumers choose capsules? ……

Through the above market research and scientific analysis, we can get a reasonable, scientific and systematic market research report, especially to confirm the price, functional characteristics, unique selling points and sales channels, so as to

The following work provides a scientific basis.

Third, product repositioning.

Relocate the market and function of Deng Ying Ganoderma lucidum capsules.

Blue Island is a tourist city, xx is a tourist and cultural resort, and Ganoderma lucidum is a legendary fairy grass in the world. It can be seen that Deng Ying Ganoderma lucidum capsule has great geographical and product advantages. With the tourism of Landao and xx and people's growing health care needs, it should be positioned as a tourism health care gift and a health care product with special effects in Landao.

(1) Health products with special functions

(2) Tourist souvenirs

(3) Fashion and luxury gifts

Fourth, find out the target consumer groups of "Deng Ying" Ganoderma lucidum capsules.

According to the above product positioning, the target consumer groups of "Deng Ying" Ganoderma lucidum capsules are roughly as follows:

(1) Sick patients who are sickly and in urgent need of improving their physical fitness;

(2) people with high work pressure, lack of exercise, poor physical resistance and easy to be infected with epidemic diseases;

(3) people who attach importance to health care and pursue healthy life (high-end health care products);

(4) people who travel to Blue Island;

(5) People with more reciprocity (high-end gifts);

Five, according to the above positioning and target consumer groups, establish the corresponding new marketing network:

(1) as a special health care product: cooperate with major pharmaceutical companies in Landao City and enter their networks; Health care products store; Supermarket health products counter.

(2) As a tourist souvenir: a tourist specialty store; Cooperate with tourism companies with good reputation in Landao City, and visit Ganoderma lucidum Garden and teach Ganoderma lucidum knowledge as the special introduction of the tour group; High-end hotels, guesthouses and other places.

Six, strengthen the management of sales channels:

The successful marketing of any product is inseparable from scientific and systematic market management and timely information feedback from consumers and front-line middlemen in the market. Therefore, to establish an effective sales network, we must do the following work:

(1) Create a customer profile

(2) product and business training for sales staff:

A. Product training: Through market research, find out the 20 questions that consumers are most likely to ask about this product, and the company will organize a unified standard answer, which will be answered by sales staff, especially the sales girl at the counter.

B. Business training: Sales staff must fill in daily market visit plan, weekly work plan and work summary, monthly work plan and work summary every day.

C regularly analyze and summarize the competent dealers.

Analyze and summarize competitors in the market regularly.

(3) Assessment of sales staff: The above requirements are taken as the standard for monthly assessment of sales staff.

Seven, redesign the packaging of "Deng Ying" Ganoderma lucidum capsules.

According to the market positioning of Ganoderma lucidum capsules, the packaging design of "Deng Ying" Ganoderma lucidum capsules does not match its quality grade, so the packaging design must be changed. The new design should reflect the high taste and long-standing cultural connotation of xx. Its packaging specifications are suggested to be divided into two grades: economical packaging (mass health care consumption) and high-quality packaging (high-grade health gifts), but the tone must be consistent and maintain the same VI.

Economic packaging is oriented to ordinary consumers, and the material of the packaging box is universal white paper; Boutiques must be packed in boxes with high-grade gifts. When designing, the inside is covered with high-grade silk, and the material of the outer box must be high-grade printing paper.

The packaging design of the whole series must be atmospheric, beautiful, with good display effect and strong traditional style.

8. Re-price "Deng Ying" Ganoderma lucidum capsules.

The price of a product is one of the important factors for the success of the product market. The high price is unacceptable to consumers, the low price is too low, and the price difference between commercial channels is too low, which discourages the enthusiasm of middlemen. Therefore, one of the important tasks of market research is to confirm the correct pricing of Ganoderma lucidum capsules. At present, the popular "Chinese Lingzhibao" (bagged with spore powder) costs 1590 yuan /20g. According to the market positioning and target consumer group analysis, the pricing of "Deng Ying" Ganoderma lucidum capsules can be divided into two categories:

(1) Economic file: general health care consumption and general tourism commemoration.

(2) Luxury goods: high-end travel gifts.

Through pricing, Ye Wei Ganoderma lucidum capsule conforms to the image of high-grade health care products and tourism products, highlighting the preciousness and strangeness of the products.

Nine, shape the corporate image, establish a corporate image visual identification system, and cooperate with brand communication and unification.

Store image

(1) Establish VI and unify corporate visual image.

(2) Making corporate brochure

(3) Making corporate image films and product promotional films.

Ten, strengthen advertising, integrated communication.

Before promotion, it is necessary to confirm the promotion positioning of the product.

In order to make the distribution work go smoothly, we can invest an appropriate amount of advertisements in the early stage, including a series of popular science lectures and special lectures on Ganoderma lucidum capsules and health care, TV movies and so on. A small newspaper page is enough, so that salespeople and distributors have confidence and support, knowing that with advertising support, the distribution work can proceed smoothly. In order to cooperate with the overall sales work, it is necessary to establish a perfect service system, establish a promotion team at the promotion point, and promote and recommend products in key shopping malls and drug stations.

When the distribution of materials reaches 70% of the scheduled target, the whole media distribution scheme will be fully operational.

(1) Advertising theme: Cao Rui, a fairyland on earth, is the best in the world.

(2) Publicity and positioning

Brand public relations:

Use the popularity and reputation of xx and the touching myths and legends of Ganoderma lucidum to establish the product brand and corporate image of "Deng Ying" Ganoderma lucidum capsules;

Direct public relations with distributors:

Hold a new product listing meeting, invite pharmaceutical companies, tourism companies and health care products stores in Blue Island City, and invite experts to introduce the functions of products in detail at the meeting; The marketing department of the company introduces the latest prices and markets.

Profit analysis of competitors on the field; The advertising company introduces the market support plan, including media and public relations activities.

Enhance dealers' confidence in the marketing of "Deng Ying" Ganoderma lucidum capsules, and urge dealers to work hard on the distribution of "Deng Ying" Ganoderma lucidum capsules; Let more people join the sales of "Deng Ying" Ganoderma lucidum capsules, and expand and stabilize the sales.

Channels, seize the market and avoid direct competition.

(3) Media combination: According to the characteristics of the media in the Blue Island region, it is suggested to select the following media in the Blue Island region on the premise of achieving good publicity effect and effectively controlling costs:

The newspaper, Blue Island Evening News, chooses a theme for the newspaper and makes a series of advertisements around the theme change; Interlocking, we must arouse consumers' desire to buy.

Television advertising-making feature films, including investment promotion films and direct selling films. Broadcast simultaneously on the following TV stations.

A: Landao TV station's special advertisement-establish the popularity and reputation of Landao brand and enterprise, and recruit agents at the same time;

B: XX TV station's special advertisements and TV direct sales-establish a good reputation of brands and enterprises in the local area and directly promote sales;

During the prime time of 7: 00-9: 00, it is broadcast regularly as an advertisement and sold directly on TV. In order to deepen the local people's understanding and cognition of products and attract the attention of agents;

C: Take xx TV station as the agent to provide TV direct sales to relevant columns of relevant district and city TV stations;

D: In addition, we will promote your products abroad through the "technical information system network" of our center.

Outdoor media advertising

A: Set up billboards in the company, production base and major scenic spots along the coast of xx and Blue Island;

B: Give corporate picture books to high-end hotels, guesthouses, tourist attractions, high-end office buildings and other places;

C: Put publicity materials in major distribution offices to unify publicity image, and use arched doors with unified image when opening stores.

Attach importance to public relations activities and on-site promotion

(1) Invited experts to explain the medical and health care functions of Ganoderma lucidum products, and presented VCD discs introducing Deng Ying Ganoderma lucidum capsule products.

(2) Contact travel agencies to attract tourism teams to visit Ganoderma lucidum Garden, and the explanation personnel of the enterprise will explain the legend, characteristics and medicinal value of Ganoderma lucidum in detail, and be equipped with professional and technical personnel.

And expert on-site answers, as well as on-site drug sales.

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