7 Days Inn Chongqing Changsha Branch

When 7 Days Hotel Chain Group announced that it agreed to acquire all the shares of Huatian Star in Guangzhou, it admitted that Huatian Star was a well-known brand of regional economic hotel chain and the hotel had an ideal geographical location. Its business purpose is very consistent with the brand concept of "clean, comfortable, happy and independent" in 7 days, and its simple decoration style is also very close to 7 days. "

After the acquisITion is completed, 7-day chain will integrate and transform Huatianzhixing 2 1 store, fully incorporate it into the 7-day brand system, and continue to operate according to the 7-day standard by using the 7-day advanced IT system and membership system. It is understood that the 7-day chain started in the south, and Hunan, Hubei and other places have always been the dominant areas of the 7-day chain. Before the 7-day chain purchase of Huatian Star, there were 36 chain stores in Changsha (52 in Hunan), and the increase of new partners made its stores in Changsha reach 42, ahead of other similar hotels, which undoubtedly improved the competitiveness of the group in Hunan.

Zheng Nanyan, CEO of 7 Days Hotel Chain, said that in the next 7 days, while relying on its own growth ability to accelerate brand expansion, the chain will continue to pay attention to the potential acquisition opportunities of regional small and medium-sized brands. "The successful acquisition of Huatian Star has also provided new growth momentum for the new round of development of' 7 Days'. Based on the expansion strategy of' 7 days' focusing on making a single brand bigger and stronger, we are confident to rapidly expand the scale of chain stores, and develop' 7 days' into the largest hotel with a single brand in China and the first brand in China. "