What is the Chinese name of Hermes?

Hermes' Chinese name is Hermes. Hermes 1837 was founded by ThierryHermès in Paris, France. In the early years, Hermes began to manufacture advanced wire harnesses, including bags, scarves, ties, men's and women's clothes, life artworks and other 17 products, as well as newly developed furniture, interior decoration and wallpaper series.

Hermes (Hermes)

Country or region: France

Creation time: 1836

Founder: ThierryHermes

◆ Hermes brand profile

Hermes brand pronunciation: Hermes is French, but many Hermes fans often mispronounce it. Poster network provides its correct pronunciation: Air-mez. Note that the first letter H is silent. Don't pronounce it as "hippocampus".

It is Hermes' consistent aim to make all products flawless. At present, Hermes owns 14 series products, including leather goods, bags, scarves, men's and women's clothing series, perfumes, watches and so on. Most products are made by hand. No wonder some people call Hermes' products works of art with profound thoughts, noble tastes, rich connotations and exquisite craftsmanship. These exquisite Hermes products are integrated into the fast-paced modern life through more than 200 specialty stores in more than 20 countries and regions around the world, bringing the world back to the embrace of tradition and elegance.

"There is no fixed dressing pattern in this world, only an enlightened personality naturally reveals the true colors of men created by Hermes." Hermè s menswear designer VeroniqueNichanian said.

◆ Hermes style concept:

Hermes has always been adhering to the extraordinary gorgeous design concept, serving those handsome men who are full of self-confidence and firm will. They are strict, insist on enjoying the best things given by life, and appreciate high-quality leather, excellent materials and perfectly tailored pants. Comfortable and primitive spirit, not outdated, not deliberately expressing yourself, is the pursuit of Hermes.

◆ Hermes product category:

Women's wear, men's wear, leather goods, bags, scarves, perfumes, watches.

◆ Hermes Group:

Hermes group

◆ Designers before Hermes:

Martin Margiela) Jean-Paul Gautier (2004-20 10) Christopher lemerre (2010 to present) menswear designer: VeroniqueNichanian.

◆ Hermes scarves:

1937, the first Hermes silk scarf inspired by jockey's coat was born. Hermes scarf is not a smooth silk, but a silk cloth with fine straight lines. It is woven on the shaft by combing with silk thread, which is characterized by not wrinkling easily. Sometimes, in order to make silk scarves more distinctive, dark flower patterns, such as honey and horses, are added in the weaving process.

According to the designer's logo, the colorist chooses the right pigment. Each color must use a special steel frame, and use the principle of screen printing to evenly sweep the colors on the silk stickers one by one. How many pigments each silk scarf needs to be painted depends on the requirements of the design drawings. Generally, it is 12-36 species, and the highest record is 37 species.

After the color is decided, start printing, and then cut into a 90 cm square silk scarf. Fixing color is also a tedious task, and it must go through bleaching, steaming and drying procedures before it will fade. Finally, the elegant and outstanding silk scarf can only be completed by hand sewing and folding in the process department.

The screen printing process could have been replaced by a computer, but Hermes insisted on manual coloring. The hemming is done by hand rather than sewing machine. Hermes' theory is that a perfect painting is perfect only if it is fixed by a matching high-quality frame. Once the edges of the silk paste are flattened, the pattern seems to flow and be distorted. It can be seen that Hermes is persistent in details. Hermes also won the hearts of the people with this detail.

Hermes silk stickers are only 90 square centimeters in size. The weight of each Hermes silk scarf is only 75g. From 1937 to now, there have been 900 different Hermè s square towels. Hermes has an unwritten rule that two series of silk scarves come out every year, and each series has 12 different design styles, of which six are brand-new designs and the other six are re-matched on the basis of the original designs.

The production of Hermes scarves is a collection of countless exquisite skills, all based in Lyon. From design to production, we have to go through seven rigorous processes: theme conception to pattern finalization → pattern characterization → color analysis and netting → TINT → printing and coloring → retouching → manual trimming → quality inspection and packaging. In this way, it takes 18 months for each silk scarf to pass through layers of checkpoints. A silk scarf produced by Hermes, like a work of art worthy of collection, is unique and charming.

◆ Hermes "Kelly bag":

Among the movie stars born in the heyday of Hollywood in 1950s, there are many lovers of Hermes, including Grace Kelly who later became Grace of Monaco. She likes Hermes handbags very much. With the permission of Monaco royal family, Hermes officially renamed the handbag made for her as "Kelly bag". Hermes handbag, which originated from saddle bag, had three models: 28 cm, 32 cm and 35 cm. 1968 "mini Kelly bag" came out, and 1980 "Kelly bag" series added 40 cm models. Kelly bag is the best-selling handbag by far. It is worth integrating that Hermes' handbag production also inherits its tradition, and it is sewn by one person from beginning to end and numbered. This is not only convenient for customers to maintain, but also reflects the pride of Hermes craftsmen in their own craftsmanship.

After 160 years' vicissitudes, Hermè s family made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. In the 1920s, Emile, the grandson of the founder Thierry Hermes, once commented on the Hermes brand: "Leather products have created extreme sports and elegant traditions."

At first, Hermes was just a harness shop in Paris, specializing in making all kinds of exquisite decorations for carriages (this history can be seen from Hermes Logo). Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. Since then, Emile Charles, the son of Hermes, has rebuilt a specialty store, produced and sold saddles and other items, and started a retail business. With the appearance and development of automobiles and other means of transportation, Hermè s began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, watch belts, and some auxiliary appliances needed for golf, polo, hunting and other sports, and also designed and manufactured high-end sportswear.

All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality. In the history of Hermes, another sensational news event was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful leather design in the 20th century. Jean Garen and Robert Ma Di, the fourth heirs of Hermes, developed new categories such as perfume and hair bands on the basis of leather products. By the 1960s, the growing Hermes company had a variety of fashion and perfume products. 1970, Hermes was only a family factory with pure handicraft industry, but 15 years later, Hermes brand has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding.

◆ Hermes official website:

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◆ Hermes brand story

After 160 years' vicissitudes, Hermè s family made its brand famous through the joint efforts of several generations of Qi Xin. As early as the 20th century, Hermes has become a typical representative of luxury consumer goods in France. In the 1920s, Emile, the grandson of the founder Thierry Hermes, once commented on the Hermes brand: "Leather products have created extreme sports and elegant traditions."

At first, Hermes was just a harness shop in Paris, specializing in making all kinds of exquisite decorations for carriages (this history can be seen from Hermes Logo). Hermes won the first prize of this kind of products at the Paris exhibition held in 1885. Since then, Emile Charles, the son of Hermes, has rebuilt a specialty store, produced and sold saddles and other items, and started a retail business.

With the appearance and development of automobiles and other means of transportation, Hermè s began to change its mode of production, and applied its exquisite production technology to the production of other products, such as wallets, travel bags, handbags, watch belts, and some auxiliary appliances needed for golf, polo, hunting and other sports, and also designed and manufactured high-end sportswear. All products of Hermes brand adopt the best advanced materials, pay attention to craft decoration and exquisite details, and have won a good reputation for their excellent quality.

In the history of Hermes, another sensational news event was its zipper golf jacket designed for the Prince of Wales in 1920, which became the earliest successful leather design in the 20th century. Jean Garen and Robert Ma Di, the fourth heirs of Hermes, developed new categories such as perfume and hair bands on the basis of leather products. By the 1960s, the growing Hermes company had a variety of fashion and perfume products.

1970, Hermes was only a family factory with pure handicraft industry, but 15 years later, Hermes brand has developed into a super multinational company producing high-quality products, and its turnover has expanded five times. Today, the scale of Hermes is still expanding.

Hermes launched TheNautilus spiral pen, which was designed by Australian industrial designer MarcNewson and Japanese pilot. This series of pens are made of solid aluminum and stainless steel, platinum-plated nib, black carbon blue shell, Hermes red, ebony and blood orange to choose from, and the refill can be a ballpoint pen version.

In 20 14, ChristopheLemaire, the creative director of Hermes, left his job and will focus on his personal brand.

In 20 14, designer NadegeVanhee-Cybulski took over as creative director of Hermes women's wear. NadegeVanhee-Cybulski was born in France and has rich work experience. She graduated from the Royal Academy of Art in Antwerp, Belgium, and worked for MaisonMartinMargiela before joining Celine and TheRow.

◆ Hermes purchase method

Today, Hermes stores have opened many branches all over the world. Besides Hongkong and Macau, Hermes stores in China are located in mainland cities: Beijing, Shanghai, Harbin, Dalian, Shenyang, Qingdao, Wuxi, Suzhou, Hangzhou, Nanjing, Wuhan, Shenzhen, Guangzhou, Chengdu and Kunming.

Beijing:

Wang Fu Peninsula Hotel, No.8 Jinyu Hutong, Wangfujing, Beijing

Jianguomenwai Street, Beijing International Trade Mall 1

Yintai Commercial Center, No.2 Jianguomenwai Street, Beijing

Shanghai:

Hang lung plaza, Nanjing West Road 1266

Century avenue No.8 International Finance Center, Pudong New Area.

Shanghai Hongqiao International Airport Terminal 2 Domestic Aviation Hall

Guangzhou:

Lipper Plaza, No.367 Huanshi East Road, Guangzhou

Taikoo hui Shopping Mall, No.383 Tianhe Road, Guangzhou