What are the misunderstandings of implementing the concept of all-staff marketing in hotels?

Second, two misunderstandings about all-staff marketing

1, total marketing means that every employee does marketing.

Some managers think that many hands make light work, but ignore the professional and standardized requirements of marketing work, and use the management method of marketing staff to evaluate all employees and issue sales tasks. This is a typical misunderstanding of all-staff sales. In fact, sales performance is not a reflection of marketing figures, but a comprehensive reflection of the quality of our work in all aspects. Therefore, it is the support for sales work for all departments to establish a sense of service, fully cooperate with sales and successfully achieve their respective work goals.

2. All-staff marketing means that every department "manages" marketing.

After the enterprise has gone through the start-up period, the functions in management are more and more subdivided and specialized, which is itself a sign of management improvement. However, if "all-staff marketing" is misread, many functional departments may interfere in the marketing affairs, resulting in multiple leaders and unclear responsibilities. Professional team to do professional work, clear responsibilities, clear division of labor is the key and fundamental to the smooth implementation of all-staff marketing. All departments fully cooperate with marketing work, and the key word is "cooperation". Doing a good job of cooperation and service is the greatest support for marketing work.