Catering Christmas promotion plan

202 1 promotion scheme of Christmas activities in catering (6 general articles)

In order to ensure that activities can be carried out correctly, it is often necessary to prepare detailed activity plans in advance, which can clearly define a general direction for an activity. How to make an activity plan? The following is the promotion plan of 202 1 catering Christmas activities (generally 6 articles) compiled by me, for reference only. Let's have a look.

Catering Christmas promotion plan1i. Time

65438+Night of February 24th

Second, the target population.

About 100 people, senior managers and related personnel of relevant units and agreement units, permanent guests, etc.

Third, the festival layout.

1. Christmas decorations with festive atmosphere are hung in the China hall and corridor of the South Building. The entrance of China Hall is decorated with Christmas grass, and the banquet hall is decorated for Christmas.

2. Place a 4m Christmas tree, Christmas decorations and lanterns in the lobby of Haoyuan.

3. On the evening of 24th, China Pavilion arranged a Christmas buffet, decorated with large sculptures and physical sculptures, and an employee distributed Christmas presents in Christmas clothes.

4. It is suggested to hold a lottery and a cultural performance during the reception, and a wine tasting competition can also be held to increase the interest of the reception. (The prize is decided by the hotel)

On the evening of May 24th, in the lobby of Haoyuan, some riddles were hung on the Christmas tree. The guests who ate in Haoyuan that night participated in the riddle guessing activity, and the winner won the prize.

6. It is suggested that the hotel contact the social welfare institute or the school for the blind to hold small charity receptions in the name of the hotel on the evening of 24th and on the evening of 3rd1February, and report them in local newspapers.

7. Make a "Christmas package" for publicity. Improve the attendance rate of individual customers, and also participate in the Christmas lottery. The two restaurants have also formulated a number of "Christmas package" menus. If the food consumption exceeds 1000 yuan, each table will be added with 1 bottle of wine, which will be given by the etiquette staff.

8. It is suggested to carry out a social welfare activity, such as donating% of the customer's spending on the evening of 24th to the welfare home as charity, collecting 10 charity enthusiasts to visit the children in the welfare home, and sending gifts, school supplies and daily necessities.

9. Invite relevant media to report on the event. This charity activity will help improve the visibility of our library, guide the public to care for and care for the socially disadvantaged groups, and advocate charity and love, which will help improve the reputation of our library.

Fourth, the activity schedule

1, 65438+February, 1-5, and formulate a specific layout plan.

2. 65438+February 1-8, and contact the media to make a publicity plan.

3. 65438+February 5-15. Decoration and layout of the hall and various scenic spots.

4. Cultural programs approved by 65438+February 5th-15th.

May, 65438+February, 65438+May 20th, determine the drinks and menu for the event.

On February 23rd, 6.65438, we will do all the work of the activity and determine the person in charge of each link.

7. The above activities will be organized and implemented by the Food and Beverage Department according to the overall planning of the hotel.

Promotion scheme of Christmas activities for catering 2 I. Theme of activities:

Love song of winter life, Christmas greetings from my company.

Second, sub-themes:

Let's spread Christmas bells all over the world, let's spread love and praise all over the world.

Third, the purpose of the activity:

1. Strengthen the sales of the company's chain stores and increase the operating income;

2. Strengthen corporate awareness and enhance the brand of chain stores;

Step 3 celebrate Christmas

Fourth, the significance of the event:

Christmas is an indispensable program, including family-style, friend-style and lover-style parties. A good opportunity for friendship, affection and love gathering. Wearing Christmas hats, singing Christmas songs and talking about everyone's Christmas wishes. As a grand festival, Christmas dinner is indispensable. Western food is the main food in China. During the promotion of Christmas activities, the company can promote corporate culture, enhance the brand of chain stores, strengthen corporate visibility, and let more consumers know, know and like our company.

Verb (short for verb) activity:

Carry out Christmas activities in chain stores, place Christmas trees, display chain store signs in conspicuous positions, decorate Christmas trees, and place gifts in every position on the trees. Every customer who enters the store is presented with a Christmas hat, a Christmas dinner and its preferential activities. All employees in chain stores wear Christmas clothes.

Six, activity layout and decoration:

1, layout of main scenic spots, entrance to the hall, mainly Christmas trees.

2. Glass

3. Stairs on the second floor (mainly our LOGO, supplemented by Santa Claus)

4. The lighting layout of the hall should have a festive atmosphere (you can hang some string lights in the shape of stars).

Seven, activity atmosphere layout:

1. Distribute Miss Santa's clothes to various business districts, and Miss Santa will serve the guests.

2. Arrange two Christmas angels to greet the guests.

3. Arrange Santa Claus to give gifts to every child who comes to dinner.

Make arrangements and preparations before the 4th and 20th.

Eight. Activity form:

1, put a number on each gift. When the customer is eating, the waiter will come forward and ask the customer to draw the number, and whichever one is drawn will be given.

2. Customers who come in for dinner will receive a Christmas hat, preferably marked with the company logo (you can cooperate with other businesses).

3. Make leaflets, which can be cut within the paper scope of Christmas promotion and can be used as coupons.

4. The kitchen will launch a special Christmas menu, which is divided into: Christmas meal, couple set meal, children set meal, family set meal and so on. , and make related posters and leaflets for publicity.

5. Book a room for Christmas.

6. All employees in chain stores must wear red Christmas clothes to strengthen the festive atmosphere.

7. Make simple arrangements in the restaurant to strengthen the cheerful and lively atmosphere of the restaurant. It is important to make customers feel festive.

8. Christmas carols are played in restaurants.

Promotion scheme of Christmas activities for catering 3 I. Activity time:

65438+February 20th-65438+10/0

Second, the theme of the event:

Meet xx happy discount on Christmas and New Year's Day.

Three. Activity description:

Every year, 65438+February 25th is the day when westerners commemorate the birth of Jesus, which is called Christmas. It is the biggest festival of the year in western countries, and can be compared with the New Year, similar to the Spring Festival in China.

Fourth, the purpose of the activity:

Through the planning activities of Christmas and New Year's Day, we can expand the popularity of the hotel, strengthen the emotional connection with business customers, and guide the catering consumption of residents in the surrounding areas, thus achieving certain economic and social benefits.

Verb (abbreviation for verb) website layout:

A. Door: A waiter dressed as Santa Claus stands at the door to greet the guests. The greeting language must be' Merry Christmas!' When you meet a small guest below 10, send a fruit candy.

B. lobby: put a Christmas tree in the middle. The Christmas tree should be large and in harmony with the space in the hall. There must be flashing lights on the tree to attract guests' attention and display all kinds of Christmas gifts (empty boxes can be wrapped in gift bags). Arrange them in a row under the Christmas tree, all kinds of colored lights, decorations, posters, music and so on. Render the Christmas atmosphere and turn the hotel into a paradise for Christmas parties.

C. Glass doors and windows: Christmas pictures such as snow scenes and Santa Claus. (available in the boutique wholesale market)

D. Waiters and cashiers wear red Christmas hats to set off the festive atmosphere and stimulate customers' consumption. Restaurant: The waiter wears a red Christmas hat and gives each table a unique Christmas snack, mainly cakes and biscuits, or a popular hotel snack, surrounded by various sweets.

Activity of intransitive verbs:

Food and beverage department:

1. Christmas package will be launched during the event (the standard is determined by the Food and Beverage Department).

2. Christmas special package: book in advance and give Christmas gifts.

3. During the activity, each table can enjoy a special dish.

During the activity, each table will be given a small table with exquisite characteristics.

Housekeeping department:

1. During the activity, the business standard rooms on the 6th and 7th floors are special rooms 100 yuan/room.

2. Guests staying in the hotel will get vouchers worth 58 yuan. (Vouchers are only provided on the basis of individual prices, and the minimum house price is guaranteed 100 yuan)

3. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 00 on the day of check-out.

4. Guests staying in this suite will enjoy VIP treatment, a room where the chairman gives a welcome speech, a free fruit and two bottles of mineral water.

Villa area:

1, a special 300 yuan villa is launched every day.

Everyone who lives in the villa will get a fruit.

2. Guests who check in can use the hotel swimming pool for free, and they can check out until 14: 00 on the day of check-out.

Swimming pool:

1. During the activity: 30 cards will be given to 5 adult swimmers; 15 card for 2 adult swimmers.

2. It is suggested that you can print the 5 yuan Experience Voucher in the off-season (customers only need to pay the cost of 5 yuan to make a business card with a limited date) and send it to customers to invite them to experience!

Seven, internal publicity:

(1) The personnel department publicizes the hotel holiday publicity and planning activities and the origin of Christmas to employees in the form of blackboard newspaper (1completed before February 20th);

(2) Conduct language standard and etiquette training for staff of all departments during the festival (1completed before February 20th).

(3) The personnel department will select waiters to play Santa Claus and conduct corresponding training (1completed before February 20th);

(4) The security department plays the background music CD during the festival to set off the holiday atmosphere of the whole hotel. (Lobby, Guest Room)

Eight, external publicity:

Promote new and old customers through SMS. All departments and marketing departments introduce the contents of this activity to customers by telephone!

Catering Christmas Promotion Scheme 4 65438+February 25th (Saturday) is Christmas. According to previous years' experience, the booking peak of Christmas dinner will be entered from next week. Due to rising prices, in order to control costs, compared with previous years' discounts, the promotion activities of Shanghai-style themed restaurants this year mainly attract consumers by giving gifts, wonderful performances and providing more intimate services. For the smooth development of promotional activities, the following plans are made for the preparation, operation and cost control of Christmas activities:

First, the concept and purpose of event planning:

1. The decoration of Shanghai-style theme restaurant creates a festive atmosphere for Christmas and provides consumers with an environment for holiday consumption.

2. Focus on the promotion mode of "low price, high quality", and then give holiday gifts to better attract consumers' attention; And actively use effective promotional activities to attract consumers' attention to Shanghai-style theme restaurants, so as to improve the sales performance of direct stores, consolidate customer loyalty and open up new customers.

3. Arrange violin performance and other performance services to set off a warm and romantic atmosphere, improve consumption level and deepen consumers' experience impression.

4. Activity purpose: Through Christmas planning activities, expand the popularity of Shanghai-style theme restaurants, strengthen emotional ties with business customers, and guide the catering consumption of residents in surrounding areas, thus achieving certain economic and social benefits.

Second, the venue:

Shanghai pai theme restaurant Yan' an road branch

Third, the activity object:

Shanghai pai theme restaurant Yan' an road branch

Address: No.0/066, Yan 'an West Road, Changning District, Shanghai (second floor of Ruifeng Hotel)

Fourth, the activity time:

65438+night of February 24th (Friday) 18.30-20.30

Verb (abbreviation for verb) Activity theme:

Taste the taste of love and listen to the romantic voice.

Activity of intransitive verbs:

Shanghai school Christmas romantic dinner

588 yuan for two people

Menu:

Hokkaido tuna mango salad

Jinbiduo pumpkin shark fin cup

Australian roast beef

Baked French Qinglong with tomato and lemon

Baked French dragon with tomato and lemon juice

Latimisu

Exquisite fruit platter

Give Huang Xuan a bottle of hardcover dry red wine.

Violin performance 18.30 to 20.30 in the evening.

Note: This activity cannot be enjoyed at the same time with other offers. The final interpretation right of the activity belongs to our store.

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1. Create a festive Christmas atmosphere through storefront decoration, and use external decorations such as Christmas tree and Christmas hat to attract consumers to the store.

2. Make a poster to promote the X-frame in the store. (65438+February 65438+posted before May, announced in advance)

3. Make leaflets and distribute leaflets around the store before 65438+February 65438+May.

4. Banner publicity. Make a promotional banner before 12, 10 and hang it in the store for publicity.

Catering Christmas promotion scheme 5 Activity purpose: to create a good Christmas dining environment and promote year-end consumption.

Activity time: 20x65438+February 24th ~ 20x65438+February 25th.

Location:

Activity content:

1. Atmosphere creation: Christmas trees, colored lights, promotional water signs are placed at the door, Christmas posters and decorations are posted on the floor-to-ceiling glass, and all staff members wear Christmas hats and play various Christmas songs. ....

Decorate the shop with a strong Christmas atmosphere.

2. Christmas gifts: during the activity, a staff member dressed as Santa Claus walked around the store carrying gifts, giving balloons to children and "gift packages" to adult customers (including modern hello tasting coupons and coupons provided by manufacturers, which can only be used when dining again on New Year's Day and Spring Festival).

3. Marketing activities:

First, the original catering lottery continued;

Continue to implement the membership system;

C, each table presents a New Year card.

4. Personnel arrangement

Note: The specific matters that should be paid attention to in the process of division of labor and time follow-up by managers of various departments should be paid attention to in a reasonable combination with the activities of manufacturers.

Catering Christmas Promotion Plan 6 Operation Purpose:

Improve the unified coffee and western food business project, grasp the consumption peak season of western food industry through the special day of Christmas, improve the popularity and popularity index of cross-strait coffee, combine the development status of western food market in the provincial capital, adopt rigorous marketing strategy to implement the operation, take "free coffee tasting" as the leader, and take "Christmas" as the theme throughout the whole activity, and formulate a feasible operation system and implementation plan suitable for cross-strait coffee to occupy the provincial capital market, so that cross-strait coffee can be successfully operated at the end of XX, and create a new chapter in the western food industry in the provincial capital.

First, the origin:

Cross-Strait Coffee Shijiazhuang Store was established in June of XX, 65438+ 10. As a well-known brand chain store in China, coffee on both sides of the Taiwan Strait integrates modern commercial multi-functional atmosphere, and is determined to achieve western food brand culture and fashion with China characteristics and build a national business and leisure communication network.

Judging from the current situation, the coffee shops on both sides of Shijiazhuang did not perform well in the initial stage of opening, resulting in less passenger flow in restaurants, and the social influence and brand reputation could not be reflected as a whole. Winter is approaching, which is the hot stage of the catering market. Cross-strait coffee should do various activities as soon as possible to attract tourists, operate stably before the Spring Festival, and achieve the goal of quick profit.

After sufficient market research, Hsi Chin Culture Communication Co., Ltd. planned the "Cross-Strait Coffee" Christmas event for cross-strait coffee with unique creativity and years of successful hotel operation experience. This activity expanded the scope of publicity, intensified the publicity and carried out purposeful implementation strategies, which laid a solid foundation for expanding the social visibility, brand reputation and consumer awareness of cross-strait coffee shops in Shijiazhuang.

Two. Activity time: February+00, 65438+XX —— February 25th, 65438+XX.

Third, the theme of the event: successful communication begins on both sides of the strait.

Fourth, the organizational form:

Organizer: Cross-Strait Coffee Shijiazhuang Branch

Organizer: Jin Xi Cultural Communication Co., Ltd.

Five, the activity operability analysis:

Located at the intersection of Jianshe North Street and Guanghua Road, adjacent to the north side of Mianyi Overpass, it forms a prosperous business circle in the north of the provincial capital together with large public facilities such as Zhonghao Business Center, Donghai International Building, Renmin Pharmacy, Michaelis Furniture City, Huapu Supermarket and northland supermarket.

The traffic location is superior and convenient, and there are no competitors within the regional radiation radius. Therefore, cross-strait coffee has a unique environmental advantage. On this basis, enterprises can use the surrounding favorable environment and facilities for large-scale and purposeful publicity.

With the rapid development of southeast commercial economy, people focus on fixed areas, which leads to commercial saturation in a certain area. Although the overall situation is prosperous, due to the obvious fierce competition trend, enterprises have not gained real benefits.

The north bears the important responsibility of conducting economic circulation, resulting in the complementary advantages of urban and rural areas, other provinces and local resources, and the mutual exchange of information, filling the gap of "cold" in the northern market. Therefore, the implementation of cross-strait coffee Christmas activities has certain operability and enforceability. Can promote cross-strait coffee to take the road of multi-functional western food development in the new era, guide the healthy and harmonious development of the catering industry, fully promote the development process of northern commerce, and create a new benchmark for the northern catering market!

Activity of intransitive verbs:

(A real cross-strait free coffee tasting program

Time: 65438+February10 —— 65438+February 15, XX (peak time of people flow can be selected).

Venue: Square in front of coffee houses on both sides of the Taiwan Strait

Content: From June 5438+05 to June 5438+09, the organizer will set up a console in front of the cross-strait coffee shop (see figure), and the console will follow the theme and slogan of the cross-strait coffee enterprise image as a whole. The square was crowded with people, and many consumers rushed to taste the mellow coffee on both sides of the strait before the operation desk. I sent four hostesses (including clothes and ribbons), which read: (positive) Merry Christmas (negative). Successful communication begins with the responsibility of both sides of the Taiwan Strait. Two people make coffee for consumers on the spot, telling consumers about the cultural history of coffee on both sides of the Taiwan Strait, and the other two people distribute leaflets to consumers (one page mainly tells consumers that during Christmas, both sides of the Taiwan Strait.

Moral of the event: Christmas is the most important day in the West, and it is also an important festival that China urbanites are increasingly advocating in recent years. By tasting coffee for free, it shows that cross-strait coffee has entered consumers at a close distance, and through expressing the brand's integrity and social effects with great affinity, it has brought consumers into the deep level of cross-strait coffee. A large number of image displays have played a very good role in promoting the smooth convening of the event.

Suggestion: Jinxi provides the design scheme of the image booth for the merchants, including the production, the design and production of the leaflets, and the merchants send the hostesses to do promotional activities. (TBD)

(2) Gifts given by Goodwill Ambassadors for Coffee Christmas on both sides of the Taiwan Strait.

Time: 65438+February 23rd, XX —— 65438+February 25th.

Venue: Restaurant on the second floor of coffee shop on both sides of the Taiwan Strait

Content: The snow on the Christmas tree falls silently, and the wind brings intoxicating drunkenness. When the night covers the sky, the song on Christmas Eve rings, and we meet again in the Christmas of singing and laughing.

In order to cultivate the cultural popularity index, we specially invited five Christmas goodwill ambassadors to give Christmas gifts to the guests drinking coffee on both sides of the strait. At the same time, the theme slogan or greeting of cross-strait coffee is marked on Christmas gifts. (Example: Successful communication begins with cross-strait coffee. Merry Christmas to all walks of life! The first snow in Shijiazhuang was filled with Christmas colors everywhere. The cheerful singing of the Christmas Goodwill Ambassador sent Christmas wishes to the guests in Manzhouli, which also warmed the feelings on both sides of the strait.

Moral of the activity: The zero-distance contact between brands and consumers can leave an unforgettable impression and promote the advertising effect of coffee brands on both sides of the strait.

(C) Cross-Strait coffee Christmas party programs for Chinese and foreign guests

Time: February 24th, XX at 65438+20: 00.

Venue: 2nd floor, Cafe on both sides of the Taiwan Strait

Invited guests: some foreign teachers and students from the provincial capital

Content: On the evening of February 24th, 65438, a Christmas party for Chinese and foreign guests was held in Cross-Strait Coffee. At that time, some foreign teachers from the provincial capital will get together in the restaurant on the second floor to celebrate their traditional festivals.

The whole hotel is dressed up as a Christmas atmosphere, which makes them feel back home and gives them the enjoyment of their home. At the same time, they can enjoy the delicious food in their hometown, listen to melodious piano music, float in the orange light and shadow, feel the romance of France, the implication of Britain and the unrestrained of America … and feel the pleasure brought by western food culture and the superiority of value-added services. All employees in the restaurant must wear ribbons. The text is the same as above

Moral: The participation of foreign teachers triggered the climax of cross-strait coffee Christmas activities, which attracted wide attention from the news media. The whole activity atmosphere is warm and elegant, advocating the concept of fashion consumption. The western-style coffee culture on both sides of the strait has been brought to the extreme, which has laid a solid foundation for the early publicity of cross-strait coffee and highlighted the profound cultural heritage of cross-strait coffee.

Seven, the promotion strategy of image promotion products:

1, desk calendar:

Production strategy: select 12 classic dishes from cross-strait coffee and western food, design each dish in the middle of each month, make corresponding discount activities, and deliver them all before Christmas. Consumers can enjoy some preferential policies, such as ordering piano music for free and discounting food consumption.

2. Preferential measures reflecting the Christmas activities of cross-strait coffee, such as giving coffee commemorative gifts and tasting some dishes for free, are distributed in the form of newspaper clippings and on-site coffee tasting, so that consumers can feel the classics of cross-strait coffee dishes.

3, piano music menu:

Production strategy: famous piano music at home and abroad, simple and fashionable. Consumers can listen to beautiful piano music while eating, and tune their favorite music according to their hobbies, so that pianists can play beautiful music.

Carla Orcruz

4, coffee tasting console:

Production strategy: pay attention to corporate image, corporate culture and corporate philosophy, which can attract consumers' attention in a wider range, with strong recognition and wide ratings. In addition, the simple classic story of cross-strait coffee has also won great recognition from consumers.

5. Yi Labao:

Production strategy: Main contents: Introduce the origin and enterprise concept of cross-strait coffee classics. Put it in a conspicuous position on the second floor of the restaurant, with high communication frequency, which adds to the atmosphere of activities.

6. Hanging the flag: Main content: The theme slogan of the event "Successful communication starts from the two sides of the strait" is hung on the roof of the restaurant on the second floor, with dense advertising information, wide audience and long memory time, which is the best choice for holding large-scale indoor activities.

7, large food exhibition card:

Production strategy: stainless steel is adopted, which has the characteristics of strong stability, free replacement of advertising content and longest storage time. The main contents are: enterprise concept, the name and price of the classic signature dishes of the enterprise. Put it next to the stairs of the restaurant on the second floor so that consumers can choose their own dishes when they come up.

8. Christmas Pass (omitted)

Eight. Significance of the activity:

1. I tasted the specialty of the provincial coffee restaurant for the first time. Consumers can enjoy certain preferential service measures (tasting handmade coffee, coupons, discount cards and gifts, special sales of signature dishes) for free during the activity time, thus shaping the popularity and reputation of coffee brands on both sides of the strait.

2. Lead the cross-strait coffee to change from the ordinary consumer class to the high-end positioning, highlight the noble color of the enterprise, carry forward the brand culture concept, promote the healthy and orderly development of the western food industry, and promote the smooth communication of the western food industry.