The true entrepreneurial story of a 4-year-old woman

Behind every successful entrepreneur, there is an unknown entrepreneurial story, which implies their life philosophy and the secret of entrepreneurial success. Then let me share with you the entrepreneurial story of a 4-year-old woman. I hope you like it! Welcome to read!

At the time of writing this article, it has not yet entered 215, but I already want to fly into this new year, because Pintu. com has passed the difficult first two years and started to get on the right track. We have a clear direction, clear planning, powerful team, users and capital recognition. For this reason, I am full of energy every day, leaving early and returning late, watching the company grow up slowly, and I feel that all the efforts are worthwhile.

my name is Liu wanlan. I was born in 1972. I started my product in October 212, when I was just 4 years old. A woman, over 4 years old, has been working in a multinational enterprise to start a business and engage in an internet media. This background really makes angels detour and has never been optimistic. She is secretly proud of herself for being able to persist. I want to work hard with the team to go further and achieve a more inspirational story.

Many people ask me why I left a good multinational company to start such a hard business. Look at the serial "My Days at IKEA" on the way, which is the work unit that many people yearn for. The only reason I can say is that I like exploring the unknown, exploring and challenging, which makes me feel that I have to go out of the greenhouse to fight for it in my life. Trying new things is the coolest thing for me, such as bungee jumping. I will not hesitate to try it, and I will stretch my limbs to make my movements as beautiful as possible when I jump.

however, starting a business is not a fun thing. Some people say that raising a child is a rebirth of oneself. I think as an enterprise, it is really a rebirth of one's career, even the rebirth of the whole person. From the investor's point of view, it makes sense not to invest in women or people from multinational companies. In the past two years, many problems have broken out in myself, and I am especially grateful to this team that can tolerate me, especially Peng Chengjing, Zhang Jianquan and Wu Meimei who went from residential houses to Songjiazhuang together, and Lin Qin, Du Hang, Peng Zhen, _ Tao and Wang Yu who went from Songjiazhuang to Jinsong together. This is not a luxurious team, and some people even say that your people are a little low. However, it is by no means stars who build high-rise buildings, but people who persevere and work hard. My first experience is that in the early days of starting a business, practical teammates are more important than anything else. When the fish pond is still small, it can't stand the pounding. It's not a good idea to get a catfish in. The first person to help Jobs do it was honest Woz, and the eighteen arhats who founded Alibaba with Ma Yun had no star temperament. For high-rise buildings, the most important thing is actually the humble cornerstone, which is especially worth cherishing. They also have a feature, honest and do not like to cry. As the saying goes, a crying child has milk to eat, which must be avoided. If the child is really noisy and leaves, it is normal and necessary for the company to flow. For teammates who can persist, we must create a better future for them.

the second experience is that human potential can be great. I thought I couldn't write so many words, I thought I didn't like to speak in front of people, I thought I was a person who couldn't tolerate sand, and I thought I had to stay in a hotel for more than four stars ... In fact, these are all self-restrictions. After graduation, most of my work is written in English, except for writing emails or PPT. When I first wrote articles for Pintu, I felt really tired of writing so many words and didn't want to write. For example, after graduating from college, I didn't speak in public so much that I didn't adapt to standing in front of the stage. In the early days of Pintu's establishment, I rejected many speeches for various reasons. Later, I found that as the founder of the enterprise, I had to write and say, so I decided not to avoid what I couldn't avoid, just like it. Now, I can talk on the stage as freely as chatting with friends, and hosting has become a fun thing.

if it's difficult to work hard, let's play hard and happily. Some young people will say at work, I like doing this and I don't like doing that. Professional workers will first consider what I should and should not do, and then like what I do and the people who do it together in the process of doing it. Being an enterprise is a process of growth, and growing up with yourself and your colleagues and the enterprise will bring you joys and sorrows. Today, whenever I hear someone writing a solid and valuable article in favor of Beijing, praising Jianquan for his aura and ideas, and praising Mei Mei for being independent, I feel much happier than praising me. From the living room to the office building in the past two years, looking back, growing up with colleagues and enterprises under the most difficult conditions is the biggest gain.

the third lesson is that it is not easy to be strong without arrogance. Entrepreneurs really need to have a strong heart. I often hear people say that one of the reasons for starting a business is to stop being directed by superiors and do whatever you want. When you really start a business, you will find that someone is actually very happy, and he will bear the responsibility of doing it right. Compared with "how to do it", "what to do" is much more important. "What to do" is right, and how to do it is a matter of time. But if something goes wrong with "what to do", the harder you work, the bigger the problem will be.

this kind of pressure caused by taking responsibility can be said to be too great to describe. Now I also begin to understand why some successful people are arrogant, because they know how hard it was for them. Looking back, they really feel good about themselves. And more successful people will always keep an empty cup mentality. Today, I talked with a friend who has a lot of contact with Gree. He said that Gree really failed, not because they are traditional enterprises, but because Dong Mingzhu has been clinging to the original concept. Perhaps this is also the problem caused by the fact that after being strong to a certain extent, he can no longer put in new things. In the past, I didn't care much about the media. In the past two years, I often saw all kinds of boasting and bickering. In this environment, I must always remind myself that I should always be in a state of modesty and learning, which is a state of mind that should be maintained at any age. Having personality, attitude, and opinions is not a reason for not being modest at all.

the fourth lesson is that there is no bad habit that cannot be corrected. I have two major problems, one is dependence. As a woman, in the past, when encountering problems, the first thing I often thought of was to find a husband, boyfriend, blue confidante and male classmate, and I was basically responsive, so it became a habit. Moreover, in multinational enterprises, there is a strong man and a strong horse, and everything is done by a professional department, or by spending some money on a specialized outsourcing company, there is nothing that cannot be done. When I became the boss of the enterprise, I found myself the ultimate solution to all problems. At first, I felt really painful. Later, I found that people's potential is great, and femininity is also a kind of self-limitation, which is a waste of natural talents. Moreover, femininity is not born, but is spoiled by people around you and yourself. Women can be gentle, but they must not be femininity in the workplace.

I used to get emotional easily. For example, Softbank Yan Yan said, "There are fewer successful female entrepreneurs. We find that there is a very interesting phenomenon when women start a business. The probability of success of female entrepreneurs is relatively small. In failure cases, there are more women. As a result, we find that it is very interesting. A phenomenon is that when a woman has difficulties or crises, her emotional and emotional things will often surpass her rational thinking, which will often lead to failure." In the first year of creating Pintu, we had nothing, no money, no one, no direction, no resources and no experience, so I often lost my temper and put a lot of pressure on my colleagues. One day, Jianquan's email to the outside didn't copy me, so I told him for half an hour. Cheng Jing is a colleague who has joined Pintu for the longest time now. At the beginning, he uploaded articles alone, and I often tossed about articles, which led to insomnia, headache and memory decline. It was inhuman. At this time, I found it too important to have faith. I didn't go to church for many years. In the second year of my business, I went to church every week again. When no one can help you, there is God, and his role is beyond imagination.

the last lesson is that the biggest difficulty in starting a business is that you don't know what is right, so you can only keep trying and correcting it. If starting a business is to do something that everyone knows is right, unless your advantage is to spend more money than all your competitors, other people who know it can be done will fight you every day. Most entrepreneurs see the existing unmet needs, or even create new needs, and solve them in a different way from the past to satisfy users. For example, I saw the needs of traditional enterprises for the Internet and O2O entrepreneurs, but no one would tell you how to solve it. He knew that he would do it himself. Then I have to think for myself. It's a painful process. The most important thing in this process is a partner who is mature enough to collide with you and a team that can withstand tossing. After the earliest co-founder of Pintu went to do another entrepreneurial project, I went to find a new partner with greater determination and initiative than looking for a husband. Everything pays off and I found Li Xiaochong now. We will argue, but not quarrel; We will have different opinions, but we will make appropriate compromises. We believe that as long as we keep walking, we can get out of the road even if there is no road. Happily, in 214, we thoroughly figured out how to be a valuable new media, and the rest is to go all out to implement it.

This year, the most profound sentence I remember is what Gago said in "The Expendables 3": Age is just a state of mind, and it is only when you give up or give up that you get old. Age is just a state of mind. Only you are old when you are surrendering, when you give up. Every time I say that I am over forty, people will say that you are really not afraid to expose your age. Hey, post-9s entrepreneurs can proudly say "I'm a post-9s generation", why can't I proudly say, "I've reached the age of no doubt, and I'm a woman."

On that day, I sent a message in a circle of friends, saying, "Recently, I came into contact with several old men in their forties who started their business with enthusiasm. They are rich in experience and contacts, and they are wide and strong. After years of accumulation, they have no financial burden, and their children and wives are sensible and can hold on to their families. This is the last fight before retirement, so they have greater determination to win than those born after 9. " Then, a lot of praise and comments. Then, I had an idea, how about organizing entrepreneurs over 4 to share, exchange and help each other regularly? Then, I went to register a teahouse trademark, and now I don't have time to really run a teahouse. We can set up a "teahouse Council" first, talk about our career and life together, and how to get this teahouse up. Whether at work or at rest, we can have a cup of tea and talk about life. Isn't it interesting? More interestingly, our teahouse board is only open to business managers over 4 years old, and friends who are under age have to wait. When they are 4, we will hold a "Welcome to the Year of No Doubt Party" for you. Friends who are interested in this matter can add my micro signal liuwanlan.

It doesn't matter if they can't get into the teahouse Council. Friends who like to play with us can also join Pintu as colleagues. We have already thought about what I mentioned above, and the rest is to do it well, which requires a group of experts to do it together. For competent journalists, editors, outreach and planners, please add WeChat linqin3356. She is our intimate sister.

? How do novices find their own entrepreneurial projects?

1. Find the pain point

The pain point is the trouble you encounter in your life, and then you can solve this trouble. You will find the pain point of the enterprise in Free Profit Model and become the immediate need of the enterprise. You can get applause if you like it, and you can get follow if you just need it!

2, find market segments!

Look for the blue ocean from the Red Sea, look at the big enterprises, see what they haven't done, and cut into the market from this blank.

3, what you are good at, or what skills you have!

To put it simply, a friend who used to make Maotai-flavor cakes made delicious cakes. When I asked him how to charge, he said he would not teach you the secret recipe of 3, yuan, but only teach you how to make cakes. Teach the secret recipe 6 yuan. It's a pity that he didn't grow up, but only personally did it in the store. In fact, he can get a franchise chain, which is very profitable. The basic students of "Free Profit Model" only have a recipe for making bread, making 61 branches popular all over the country.

4. Upgrade or integrate resources on the existing basis

Upgrade existing technologies or products, or build new projects through some resource integration.

5. Product reorganization

Combine different products or different functions together.

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