Traditional Culture Encyclopedia - Hotel accommodation - Why is LU ZHOU LAO JIAO CO.,LTD Company Limited so famous?
From the first national famous wine appraisal meeting in 1952 to the fifth (last) national famous wine appraisal meeting in 1989, among
Why is LU ZHOU LAO JIAO CO.,LTD Company Limited so famous?
From the first national famous wine appraisal meeting in 1952 to the fifth (last) national famous wine appraisal meeting in 1989, among
From the first national famous wine appraisal meeting in 1952 to the fifth (last) national famous wine appraisal meeting in 1989, among many liquors with excellent quality and good reputation, only Maotai, Fenjiu and LU ZHOU LAO JIAO CO.,LTD were rated as famous wine brands, which shows the Excellence of LU ZHOU LAO JIAO CO.,LTD.
We know that there are more than ten kinds of liquor flavors, but Luzhou-flavor occupies Dabie Mountain. Luzhou-flavor liquor is mainly produced in Sichuan, Shandong, Henan, Hunan and Northeast of China. The originator and representative of Luzhou-flavor liquor is LU ZHOU LAO JIAO CO.,LTD Co., Ltd., and its original name is Luxiang. A considerable part of the rising star Wuliangye's wine-making skills and technical backbone were delivered from LU ZHOU LAO JIAO CO.,LTD Co., Ltd. and passed down from generation to generation.
Maotai, which is also a famous family, has already married into a rich family and become a luxury. It has become a beautiful legend that ordinary people can't reach, and it is difficult to "fly into the homes of ordinary people." And LU ZHOU LAO JIAO CO.,LTD Co., Ltd., from 1000 national pits to 10 yuan light bottles, not only enriched the high-end wine array, but also did not forget the affordable love of ordinary people! The quality of wine comes down in one continuous line, with excellent quality.
To say that Fenjiu's fragrance is elegant, lacking the momentum of drinking in a big bowl, and Maotai's sauce is elegant and meticulous, lacking the warm wine table culture, then LU ZHOU LAO JIAO CO.,LTD Co., Ltd., the originator of Luzhou-flavor, caters to the heavy, heroic, warm and joyful wine fragrance with the characteristics of strong cellar fragrance, full body and sweet fragrance, which may also be the magic weapon for LU ZHOU LAO JIAO CO.,LTD Co., Ltd. to last forever!
China has a long history, and China's reputation as a country of etiquette is not for nothing, especially during the feudal dynasty, people almost followed the "three obedience and four virtues" morbidly and pursued some etiquette and manners regardless of the cost. Although I can understand why they do this, I still can't accept it, because some rules, manners and manners are really too complicated and exaggerated, but anyway, at any time and at any banquet in China, one thing is always indispensable, and that is wine. Because China is rich in sorghum, wheat, rice and other things that can be fermented into alcohol, China has always been good at making wine, especially white wine. The high-end market is mainly Wuliangye, but everyone knows the price of Wuliangye, which is very expensive. It is impossible for any banquet to drink Wuliangye, so LU ZHOU LAO JIAO CO.,LTD, with moderate price and good taste in all aspects, has become people's.
First of all, in terms of liquor flavor, LU ZHOU LAO JIAO CO.,LTD, like Wuliangye, belongs to Luzhou-flavor liquor, which is comfortable in taste and more in line with public tastes.
Secondly, from the perspective of brewing technology, Luzhou is located in the south of Sichuan, with mild climate, no severe cold in winter and sufficient rainfall, which provides a good relief for brewing microorganisms. LU ZHOU LAO JIAO CO.,LTD Co., Ltd. uses pure sorghum to brew, and creates unique pit technology to ensure uniform flavor. As a single grain, it has pure taste and outstanding cellar fragrance.
Finally, in terms of cost performance, LU ZHOU LAO JIAO CO.,LTD is closer to the level of civilian consumption than the expensive Wuliangye and Maotai. There are high-end gifts, such as the most famous LU ZHOU LAO JIAO CO.,LTD stock ace series Guojiao 1573, as well as the classic Luzhou Laojiao special song and LU ZHOU LAO JIAO CO.,LTD stock two songs, which cost civilians tens of dollars.
In fact, choosing a healthy liquor is more important than fame. Compared with Luzhou-flavor liquor, the brewing process of Maotai-flavor liquor is more complicated, the harmful substances in the liquor volatilize faster, the beneficial substances are more, and the stimulation to human body is less. For example, Diaoyutai aged liquor, Maotai liquor and Dongfang Guobin liquor all belong to maotai-flavor liquor, so friends who like drinking may wish to have a try.
The weather, climate and geographical location are suitable, and Luzhou people are generous in drinking, harmonious and good wine, and guests from all directions come to Luzhou.
LU ZHOU LAO JIAO CO.,LTD Co., Ltd. has 8 kinds of products/kloc-0, and more than 40 series of packages sell well in more than 50 countries and regions. They have the characteristics of five-color transparency, elegant sauce, sweet and clean, soft coordination and so on, and are known as the best in wine.
The "national wine" is not registered. Why can the "national pit" still be used?
Maotai Group's application for the trademark of "National Liquor Maotai" failed for a long time, because the unregistered registration of "National Liquor Maotai" violated the provisions of the Trademark Law, so Li Baofang said that in 20 18, Maotai Group announced that it would abandon its application for trademark registration of "National Liquor Maotai" and withdraw its application for administrative litigation. At that time, Maotai had promised the relevant departments that it would stop using the original trademark on June 30 this year. Moreover, Maotai also specially invited a design company to design a new trademark of Moutai-changed to the current "Kweichow Moutai".
Although Maotai tried to occupy the title of "national wine" before, many applications were not passed, and many of them were criticized by many peers. LU ZHOU LAO JIAO CO.,LTD and Fenjiu, for example, have the title of "wine boss", and Wuliangye was the best seller a few years ago. Although the trademark application of "national liquor Maotai" was not passed, it was changed to "Guizhou Maotai", but this did not affect the sales of Maotai. On the contrary, Maotai is still selling better now.
Then why did Maotai buy so well?
Because maotai has a good advantage, that is, maotai is maotai-flavor liquor. Maotai-flavor liquor politely says that it is not good to drink, and even if it is drunk too much, it will not cause headache and nausea the next day, so this is also the favor of consumers for Maotai-flavor liquor.
And now maotai-flavor liquor is also the mainstream. Not only is Maotai out of stock, but Qinghua Lang is also very popular. Now Qinghualang is more expensive than Wuliangye, and Maotai and Qinghualang are also the most expensive wines, both of which are maotai-flavor liquor.
Why can LU ZHOU LAO JIAO CO.,LTD Co., Ltd. be called the national pit?
In fact, as long as people who know a little about wine know, the names of many wines on the market often contain something about the wine itself, such as brewing technology, raw materials, place of origin or a certain period of history.
Just like "National Pit 1573" means that the pit of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. was built in A.D. 1573, and the pit of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is also a national key cultural relics protection unit, so it is called "National Pit", and the flagship product of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. "National Pit 1573" is named after it. As we all know, the longer the cellar age, the better the quality of wine, and solid-state fermented wine also enjoys an important position in the wine-making industry. It is characterized by mud pit fermentation and natural aroma, so pit age is also a factor in brewing good wine, and there is an inherent saying that "the wine in the pit is old and fragrant".
After more than 400 years of continuous fermentation, LU ZHOU LAO JIAO CO.,LTD Co., Ltd. is certainly not simple compared with other pits. Fermentation container and the cradle of microbial life carrier are all gathered together, and the special microbial life phenomenon has extraordinary value and far-reaching influence in brewing technology, life science, economy and culture.
On the whole, I believe that the law is just. If Maotai really applies for the word "national wine", it will definitely set off a big storm with the major liquor companies in the market, but in the end, consumers are the most powerful party to speak. Only consumers know whether it is good or bad. As the saying goes, "those who win the hearts of the people win the world."
LU ZHOU LAO JIAO CO.,LTD Co., Ltd. has the oldest and best-preserved symbol, and was also listed as a national key cultural relics protection unit in 1996. Its ancient charm and splendid style in the wine cellar pool with the longest continuous use have become a great witness of Chinese civilization, recorded in the Guinness Book of World Records and a miracle in the history of world wine making. Therefore, drinkers will know why LU ZHOU LAO JIAO CO.,LTD Co., Ltd. can use the big brand of the national name after reading it! Finally, what do drinkers think of this? Welcome to comment.
Deyu sauce JIU Deyujiu
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