Traditional Culture Encyclopedia - Hotel accommodation - April Topic Debate-Is there a charge for hotel wifi?

April Topic Debate-Is there a charge for hotel wifi?

Speaking of the cost of the hotel, I want to say a few more words: First of all, it is undeniable that the addition of free networks, including WIFI, actually increases the hotel's operating expenses, broadband access fees, new equipment fees, and maintenance personnel investment ... Whether we can allocate the original equipment, manpower and resources, it is actually increasing our costs. No matter how much, small mosquitoes are also meat; Secondly, the issue of charging and not charging can not be viewed independently, but should be combined with our customer source system, customer source positioning, cost system, gross profit system and, more importantly, our price system. In places with high gross profit and high consumption, guests will ask you to provide "better" service, because guests will take it for granted that "the wool is on the sheep" and your "thoughtful" service is out of money. This understanding should be called "bundled consumption" or "packaged service" in our words; Then, the environment of low gross profit and low consumption has a good advantage for the fine division of consumption items-low starting point and strong selectivity. If such a hotel increases the charging items (such as WIFI), as long as it is controlled within a reasonable range, it will be easier for guests to accept. Back to what I said before, it's not that you can't do it, but how you do it. Thinking: A and B are two hotels, with similar scale, grade, old and new degree, traffic location and other factors. A hotel costs 500, but free WIFI;; B hotel is 460, but the internet fee is 40 (this ratio is not too much. In addition, please throw away the formalities and deposit required to open the Internet. ), which customer group will your store choose? What impact will it have on non-main target customer groups?