Report on the experience of hotel management

revised and added according to the actual situation

1. Competition in the hotel industry:

At present, the competition of traditional hotels has entered a daytime state, mainly due to the continuous addition of well-known economic chain hotel brands at home and abroad. Domestic brands: Jinjiang Inn, Home Inn, Motel 168 and other brands have been developing for nearly 1 years, while foreign brands: 24K, Ibis, Greentree Inn, Super 8 and other hotel chains are also radiating to the China market. In the next few years, economic hotel chains will enter an unprecedented stage of fierce competition. The scale of these hotel chains is about 8 to 4, and there is not much interest in hotels with less than 8 hotels.

At present, there are not a few small hotels in every city in the domestic market, with a general scale of less than 5 rooms. However, due to the single-player combat, lack of sales and management concepts, and lack of necessary maintenance for the project, the vitality is not strong, and generally it will disappear within 3-5 years.

second, the development of hotels:

with the development of market economy, more and more domestic and foreign business guests have an increasingly strong demand for accommodation, and their requirements are only comfortable accommodation environment and necessary facilities and equipment configuration.

At present, the requirements for finding property for domestic economy hotel chains range from 4, square meters to 1, square meters. However, when choosing a location, there will often be a big problem, that is, a location that is cheap and easy to do business well, but this is often contradictory. Therefore, many hotel chains will encounter such problems in developing projects. Often, after the problem of project location, it will affect the initial stage of future operations and the return on investment will be affected to some extent.

Third, the development trend of small hotels:

In view of this market situation, it is necessary to set up a chain of small hotels in China, which can provide the same hardware configuration as other economic chain hotels, including broadband access to all rooms, 24-hour hot and cold water supply, excellent service and comfortable rooms and bathroom facilities, only reducing the number of rooms and restaurants.

Small hotels can be located in the main leisure or business areas of major cities, where there are many hotels and a large number of people, and the scale is about 1,5 square meters. At present, it is easy to find properties of this scale, and each hotel can have about 4 rooms.

hotels of this scale can enter the stage of large-scale development if they do well in management and service, and can be absorbed and joined. Similar to some convenience stores in China, as long as there is a market, 2-3 hotels can be opened on the same section.

iv. investment and return:

the initial investment is about 2 million yuan, and the return period of investment is about 2 years.

the room price can be determined according to the local living standard and the prices of surrounding hotels, and the general price can be controlled between 2-3.

You can rent small hotels and guest houses that are not well managed, or you can buy them according to the situation. The rental price is controlled at .8 yuan-1.2 yuan/square meter. Every day, the annual rental cost is controlled at around 43,-65 square meters.

according to the data such as the construction area of 1,5 square meters, the decoration cost of 1.7 million yuan, the rental price of .8 yuan/square meter per day, the rent increases by 3% every three years, and the start-up cost of 1, yuan, the investment cost can be recovered in two years, and the average annual profit is about 6, yuan. (see attached table)

V. Operation and management:

Operation:

The target customers are individual customers in advance and gradually develop into their own member customers.

the price shall be sold at the retail price and adjusted seasonally.

member customers also check in at the retail price. After reaching certain points, they can exchange gifts or upgrades. After upgrading, members can be rewarded with double points, so that member customers can get more benefits.

Management:

The staffing ratio is 1: .25. (Generally, there are 1 store manager, 3 service centers, 3 room attendants, 2 security guards, 1 maintenance officer and 1 finance officer)

The store manager is responsible for the operation and management of the whole hotel.

carry out daily management according to the Service Manual and Management Manual.

make seasonal price adjustment according to market conditions.

effective control of energy consumption and supplies.

provide excellent customer service.

provide free broadband interface, domestic and international telephone, fax, typing, copying, salute storage, valuables storage, ticket booking, free breakfast (milk, bread, black tea) and other services.