Traditional Culture Encyclopedia - Hotel accommodation - What are the hotel pricing strategies?
What are the hotel pricing strategies?
1. Cost-based pricing strategy: determine the price according to the hotel's cost structure and profit target.
2. Pricing strategy based on market demand: determine the price according to market demand and competition, such as adjusting the price according to seasonal demand and special activities.
3. Pricing strategy based on competitors: determine the price according to the pricing situation of competitors, such as keeping the price consistent with competitors or providing more competitive prices.
4. Value-based pricing strategy: determine the price according to the value and service quality provided by the hotel. For example, high-end hotels can set a higher price.
5. Dynamic pricing strategy: adjust the price according to the changes of market demand and supply and demand such as booking situation and occupancy rate.
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